Exam 1: Creating Customer Relationships and Value Through Marketing

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

The process of turning corn into ethanol shows how BioFuel Energy,a Minnesota ethanol producer,can create __________ utility.

Explain the difference between a market and a target market.Provide a specific example of each.

What is the marketing term for people,whether they are 80 years or 8 months old,who use products and services purchased for a household?

To serve both buyers and sellers,marketing seeks to discover and __________ the needs and wants of prospective customers.

To serve both buyers and sellers,marketing seeks to __________ and satisfy the needs and wants of prospective customers.

________________ is/are responsible for establishing the organization's mission and objectives.

Which of the following statements about customer value is most accurate?

Mark Zuckerberg encountered unimaginable success with his launch of "TheFacebook.com" website from his college dorm room.By the second week,it had almost __________ members.

Pepsi True is new cola from Pepsi-Cola is sweetened with a combination of sugar and stevia leaf extract,resulting in a soft drink with the same flavor of Pepsi but only 60 calories.A potential showstopper for this product is likely to be

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used for the old-fashioned cookies the company produces and markets.The cookies are which part of the company's marketing mix?

The marketing department of an organization is responsible for facilitating

Which of the following is not an environmental force?

Initially,Facebook targeted which consumer market segment?

Discovering consumer needs leads directly to

The __________ element of the marketing mix is demonstrated when Amazon delivers packages to a customer's front porch via the U.S.Postal Service.

The ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

The American Red Cross creates advertisements to encourage people to donate blood.After viewing one,Amanda decided to donate a pint of blood.After she did,Amanda felt happy that she had performed a good deed.Did an exchange occur in a marketing sense?

What kinds of organizations should engage in marketing?

Which of the following statements best describes a good?