Exam 1: Creating Customer Relationships and Value Through Marketing

Assume you are a salesperson for a direct marketing firm that does in-home jewelry parties.If most of your hosts or hostesses hold only one party a year,what strategies could you use to build strong customer relationships? If you are creating your own business for this example,make sure to describe your product(s)in your introductory sentence.

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as

Which of the following statements about the marketing concept is most accurate?

A local candidate running for office would very much like to have your vote.She promises that she will "make the country better." Because all candidates for public office say this,you doubt you'll see real results and decide not to vote for her.Marketing will not occur in this situation because

All of the following are true about marketing except which?

Add your own personal experience and creativity to what you have learned about marketing.Formulate a plan to assess the needs of either (1)students who have too many textbooks to carry to and from class or (2)executives who are too busy to keep up with the latest information in their field.

Recently,Fortune magazine named Trader Joe's "America's hottest retailer" for its outstanding __________,including personal attention from employees in the store.

The marketing mix elements are called __________ because they are the responsibility of the marketing department in an organization.

The difference between "Greek" yogurt and "American" yogurt is that the latter

At the BMW website,BMW.com,you can design your own BMW with the exact features you desire.If you choose to use this method to purchase a car,what type of utility(ies)has(have)been created?

What are the two key objectives of marketing? Define "exchange" and explain how it supports these objectives.

Which of the following statements best distinguishes between consumer needs and wants?

If a bank is known for delivering customer value through its focus on taking great care of customers,it is most likely focusing on providing its customers with the best

Which of the following organizations engage in marketing?

A want is a(n)____ that is shaped by a person's knowledge,culture,and personality.

Whether an individual is buying for personal or household use,or an organization is buying for its own use or for resale,the individual or organization would be considered

Which of the following terms best describes the marketing concept?

Mark Zuckerberg is a cofounder of the social networking website called

All of the following are factors required for marketing to occur except which?

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market.An offer to be featured in an upcoming edition of Taste of Home magazine would be considered as part of the __________ element of the marketing mix.