Question 1

The key assumption in applying the marketing concept is to:

Accepted Answer

A)  analyse the wants and needs of the target market. 
B)  project the number of units that need to be sold in the next period. 
C)  look for available efficiencies in the production of the product. 
D)  be 'in love' with your product and promote it aggressively. 
A)  analyse the wants and needs of the target market. 
B)  project the number of units that need to be sold in the next period. 
C)  look for available efficiencies in the production of the product. 
D)  be 'in love' with your product and promote it aggressively.

Question 2

Discuss some of the positive effects of the digital revolution on today's marketing practices.

Accepted Answer

Some of the positive effects include:
-A

Question 3

The key assumption underlying the marketing concept is that, to be successful, a company must determine the needs and wants of specific target markets and deliver goods or services better than the competition.

Accepted Answer

A) True 
 B)False

Question 4

With respect to services marketing, the product offering cannot be tested in advance of purchase nor is its quality consistent over time.

Accepted Answer

A) True 
 B)False

Question 5

The fact that not all customers are equal in terms of profitability has encouraged companies to categorise customers into tiers. The popular 'customer pyramid' groups customers into one of four tiers: platinum, gold, iron and:

Accepted Answer

A)  sand. 
B)  wood. 
C)  lead. 
D)  copper. 
A)  sand. 
B)  wood. 
C)  lead. 
D)  copper.

Question 6

In the simplified model of consumer decision making, the process stage of the model focuses on the external sociological influences on the consumer.

Accepted Answer

A) True 
 B)False

Question 7

Whenever supply exceeds demand, the production concept can work.

Accepted Answer

A) True 
 B)False

The key assumption in applying the marketing concept is to:

Discuss some of the positive effects of the digital revolution on today's marketing practices.

The key assumption underlying the marketing concept is that, to be successful, a company must determine the needs and wants of specific target markets and deliver goods or services better than the competition.

With respect to services marketing, the product offering cannot be tested in advance of purchase nor is its quality consistent over time.

The fact that not all customers are equal in terms of profitability has encouraged companies to categorise customers into tiers. The popular 'customer pyramid' groups customers into one of four tiers: platinum, gold, iron and:

In the simplified model of consumer decision making, the process stage of the model focuses on the external sociological influences on the consumer.

Whenever supply exceeds demand, the production concept can work.

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 1: The foundations of consumer behaviour

The key assumption in applying the marketing concept is to:

Discuss some of the positive effects of the digital revolution on today's marketing practices.

The key assumption underlying the marketing concept is that, to be successful, a company must determine the needs and wants of specific target markets and deliver goods or services better than the competition.

With respect to services marketing, the product offering cannot be tested in advance of purchase nor is its quality consistent over time.

The fact that not all customers are equal in terms of profitability has encouraged companies to categorise customers into tiers. The popular 'customer pyramid' groups customers into one of four tiers: platinum, gold, iron and:

In the simplified model of consumer decision making, the process stage of the model focuses on the external sociological influences on the consumer.

Whenever supply exceeds demand, the production concept can work.

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters