Question 1

The Australian Securities and Investments Commission monitors business and industry practices, advertising and pricing practices at the federal level.

Accepted Answer

A) True 
 B)False

Question 2

The output stage of the consumer decision-making model consists of two closely related post-decision activities: purchase and post-purchase evaluation.

Accepted Answer

A) True 
 B)False

Question 3

_______ is defined as the ratio between the customers' perceived benefits (economic, functional, physiological) and the resources (monetary, time, effort, psychological) used to obtain those benefits.

Accepted Answer

A)  Customer satisfaction 
B)  Customer value 
C)  Customer relationship management 
D)  Consumer decision making 
A)  Customer satisfaction 
B)  Customer value 
C)  Customer relationship management 
D)  Consumer decision making

Question 4

The term 'consumer behaviour' describes two different kinds of consuming entities: _____ and ______ consumers.

Accepted Answer

A)  non-profit; government 
B)  non-profit; for-profit 
C)  personal; organisational 
D)  government; private 
A)  non-profit; government 
B)  non-profit; for-profit 
C)  personal; organisational 
D)  government; private

Question 5

Personal consumers buy goods and/or services:

Accepted Answer

A)  for themselves and other individuals. 
B)  for use by their company. 
C)  for the production of personal care products. 
D)  as intermediary users. 
A)  for themselves and other individuals. 
B)  for use by their company. 
C)  for the production of personal care products. 
D)  as intermediary users.

Question 6

Organisational consumers include both commercial for-profit and non-profit organisations.

Accepted Answer

A) True 
 B)False

Question 7

As with traditional advertising, the digital revolution allows for two-way interactive exchanges between customers and marketers.

Accepted Answer

A) True 
 B)False

Question 8

Service providers know that marketing their offerings can be quite difficult because services cannot be tested or purchased in advance, their quality may not be consistent, and because services are:

Accepted Answer

A)  perishable. 
B)  expensive. 
C)  inconsistent. 
D)  unpredictable. 
A)  perishable. 
B)  expensive. 
C)  inconsistent. 
D)  unpredictable.

Question 9

According to the societal marketing concept, businesses would not:

Accepted Answer

A)  sell foods with high levels of nutrients and vitamins. 
B)  emphasise quality over price in their promotions. 
C)  use celebrities or athletes to advertise alcohol to teenagers. 
D)  do all of these. 
A)  sell foods with high levels of nutrients and vitamins. 
B)  emphasise quality over price in their promotions. 
C)  use celebrities or athletes to advertise alcohol to teenagers. 
D)  do all of these.

Question 10

Studies have shown that small reductions in customer defections produce significant increases in profits because of all of the following reasons except:

Accepted Answer

A)  loyal customers buy more products. 
B)  loyal customers are less price-sensitive. 
C)  loyal customers pay less attention to competitors' advertising. 
D)  loyal customers will not mind paying higher prices than new customers. 
A)  loyal customers buy more products. 
B)  loyal customers are less price-sensitive. 
C)  loyal customers pay less attention to competitors' advertising. 
D)  loyal customers will not mind paying higher prices than new customers.

Question 11

The ________ requires that all marketers adhere to principles of social responsibility in the marketing of their goods and services.

Accepted Answer

A)  marketing concept 
B)  societal marketing concept 
C)  environmental marketing concept 
D)  ethical marketing concept. 
A)  marketing concept 
B)  societal marketing concept 
C)  environmental marketing concept 
D)  ethical marketing concept.

Question 12

Describe the four drivers of successful relationships between marketers and customers.

Accepted Answer

1. Customer value - the ratio between th

Question 13

Which of the following sources of information about a product is a consumer most likely to trust?

Accepted Answer

A)  A company airs a television advertisement featuring real customers using their products. 
B)  An online blog with recommendations and reviews about a certain product set up independently by customers. 
C)  An advertisement flyer at their local supermarket. 
D)  Customer reviews featuring on the company website. 
A)  A company airs a television advertisement featuring real customers using their products. 
B)  An online blog with recommendations and reviews about a certain product set up independently by customers. 
C)  An advertisement flyer at their local supermarket. 
D)  Customer reviews featuring on the company website.

Question 14

The following are all benefits for Australian businesses exporting their products and services internationally, except:

Accepted Answer

A)  increasing their sales. 
B)  achieving economies of scale. 
C)  attaining a complex company structure. 
D)  growing and surviving in the long-term. 
A)  increasing their sales. 
B)  achieving economies of scale. 
C)  attaining a complex company structure. 
D)  growing and surviving in the long-term.

Question 15

The digital revolution introduced all of the following dramatic changes into the business environment, except:

Accepted Answer

A)  consumers have more power than ever. 
B)  consumers face more barriers to accessing information. 
C)  consumers can receive more personalised products and promotions. 
D)  consumers are able to provide the business with feedback. 
A)  consumers have more power than ever. 
B)  consumers face more barriers to accessing information. 
C)  consumers can receive more personalised products and promotions. 
D)  consumers are able to provide the business with feedback.

Question 16

When a consumer buys a new product, that purchase is more likely to signify adoption of that product when it is a relatively; _______ and _______ product.

Accepted Answer

A)  high-priced, durable 
B)  low-priced, durable 
C)  high-priced, non-durable 
D)  low-priced, non-durable 
A)  high-priced, durable 
B)  low-priced, durable 
C)  high-priced, non-durable 
D)  low-priced, non-durable

Question 17

According to the 'customer pyramid' model, the 'lead' tier of customers includes heavy users who are not price-sensitive.

Accepted Answer

A) True 
 B)False

Question 18

What is the difference between the personal consumer and the organisational consumer? In your answer provide an example of each type of consumption.

Accepted Answer

The personal consumer buys goods and ser

Question 19

Explain the selling concept and the marketing concept and compare their approaches.

Accepted Answer

With the selling concept, the primary fo

Question 20

Today, the ______ that consumers are experiencing allows for greater customisation of products, services and promotional messages than older marketing tools.

Accepted Answer

A)  digital revolution 
B)  one-to-one concept 
C)  consumerism movement 
D)  environmental conversion 
A)  digital revolution 
B)  one-to-one concept 
C)  consumerism movement 
D)  environmental conversion

The Australian Securities and Investments Commission monitors business and industry practices, advertising and pricing practices at the federal level.

The output stage of the consumer decision-making model consists of two closely related post-decision activities: purchase and post-purchase evaluation.

_______ is defined as the ratio between the customers' perceived benefits (economic, functional, physiological) and the resources (monetary, time, effort, psychological) used to obtain those benefits.

The term 'consumer behaviour' describes two different kinds of consuming entities: _ and __ consumers.

Personal consumers buy goods and/or services:

Organisational consumers include both commercial for-profit and non-profit organisations.

As with traditional advertising, the digital revolution allows for two-way interactive exchanges between customers and marketers.

Service providers know that marketing their offerings can be quite difficult because services cannot be tested or purchased in advance, their quality may not be consistent, and because services are:

According to the societal marketing concept, businesses would not:

Studies have shown that small reductions in customer defections produce significant increases in profits because of all of the following reasons except:

The ________ requires that all marketers adhere to principles of social responsibility in the marketing of their goods and services.

Describe the four drivers of successful relationships between marketers and customers.

Which of the following sources of information about a product is a consumer most likely to trust?

The following are all benefits for Australian businesses exporting their products and services internationally, except:

The digital revolution introduced all of the following dramatic changes into the business environment, except:

When a consumer buys a new product, that purchase is more likely to signify adoption of that product when it is a relatively; _ and _ product.

According to the 'customer pyramid' model, the 'lead' tier of customers includes heavy users who are not price-sensitive.

What is the difference between the personal consumer and the organisational consumer? In your answer provide an example of each type of consumption.

Explain the selling concept and the marketing concept and compare their approaches.

Today, the ______ that consumers are experiencing allows for greater customisation of products, services and promotional messages than older marketing tools.

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 1: The foundations of consumer behaviour

The Australian Securities and Investments Commission monitors business and industry practices, advertising and pricing practices at the federal level.

The output stage of the consumer decision-making model consists of two closely related post-decision activities: purchase and post-purchase evaluation.

_______ is defined as the ratio between the customers' perceived benefits (economic, functional, physiological) and the resources (monetary, time, effort, psychological) used to obtain those benefits.

The term 'consumer behaviour' describes two different kinds of consuming entities: _____ and ______ consumers.

Personal consumers buy goods and/or services:

Organisational consumers include both commercial for-profit and non-profit organisations.

As with traditional advertising, the digital revolution allows for two-way interactive exchanges between customers and marketers.

Service providers know that marketing their offerings can be quite difficult because services cannot be tested or purchased in advance, their quality may not be consistent, and because services are:

According to the societal marketing concept, businesses would not:

Studies have shown that small reductions in customer defections produce significant increases in profits because of all of the following reasons except:

The ________ requires that all marketers adhere to principles of social responsibility in the marketing of their goods and services.

Describe the four drivers of successful relationships between marketers and customers.

Which of the following sources of information about a product is a consumer most likely to trust?

The following are all benefits for Australian businesses exporting their products and services internationally, except:

The digital revolution introduced all of the following dramatic changes into the business environment, except:

When a consumer buys a new product, that purchase is more likely to signify adoption of that product when it is a relatively; _______ and _______ product.

According to the 'customer pyramid' model, the 'lead' tier of customers includes heavy users who are not price-sensitive.

What is the difference between the personal consumer and the organisational consumer? In your answer provide an example of each type of consumption.

Explain the selling concept and the marketing concept and compare their approaches.

Today, the ______ that consumers are experiencing allows for greater customisation of products, services and promotional messages than older marketing tools.

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

The term 'consumer behaviour' describes two different kinds of consuming entities: _ and __ consumers.

When a consumer buys a new product, that purchase is more likely to signify adoption of that product when it is a relatively; _ and _ product.