Question 1

The digital revolution introduced all of the following dramatic changes into the business environment, except:

Accepted Answer

A)  marketers are facing much greater difficulty in obtaining large amounts of information on their customers. 
B)  marketers are able to reach their customers more easily and efficiently. 
C)  marketers can gather complex and valuable data on consumers' buying patterns and personal characteristics. 
D)  organisations are able to provide much higher levels of customisation in their offerings. 
A)  marketers are facing much greater difficulty in obtaining large amounts of information on their customers. 
B)  marketers are able to reach their customers more easily and efficiently. 
C)  marketers can gather complex and valuable data on consumers' buying patterns and personal characteristics. 
D)  organisations are able to provide much higher levels of customisation in their offerings.

Question 2

Many product life cycles have shortened due to new product development and changes in technology.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is an example of the marketing concept?

Accepted Answer

A)  Ferdinand Porsche creating a 'people's car', The Volkswagen which was produced intensively in a cheap and efficient manner. 
B)  A funeral insurance company aggressively advertising its policy options on television to a wide variety of consumers. 
C)  A modern technology company creating a new mobile device to suit the wants and needs of the population. 
D)  Qantas offering and emailing specialised deals to their frequent flyer customers suited to their individual needs. 
A)  Ferdinand Porsche creating a 'people's car', The Volkswagen which was produced intensively in a cheap and efficient manner. 
B)  A funeral insurance company aggressively advertising its policy options on television to a wide variety of consumers. 
C)  A modern technology company creating a new mobile device to suit the wants and needs of the population. 
D)  Qantas offering and emailing specialised deals to their frequent flyer customers suited to their individual needs.

Question 4

Personal consumers buy goods and services for commercial reasons and are not the end-user of those goods and services.

Accepted Answer

A) True 
 B)False

Question 5

The discipline of consumer behaviour has been strongly influenced by:

Accepted Answer

A)  companies' need to focus on the features of products to satisfied consumers. 
B)  the fields of psychology, sociology and anthropology. 
C)  the Japanese and other international competitors producing better products. 
D)  the major differences between the needs of personal and organisational consumers. 
A)  companies' need to focus on the features of products to satisfied consumers. 
B)  the fields of psychology, sociology and anthropology. 
C)  the Japanese and other international competitors producing better products. 
D)  the major differences between the needs of personal and organisational consumers.

Question 6

The consumer's recognition of a product need happens in the _____ stage of the consumer decision-making model.

Accepted Answer

A)  input 
B)  process 
C)  post-purchase 
D)  output 
A)  input 
B)  process 
C)  post-purchase 
D)  output

Question 7

The consumer-oriented philosophy that evolved when marketers realised it would be easier to sell more goods to consumers who had already expressed interest is:

Accepted Answer

A)  the selling concept. 
B)  the marketing concept. 
C)  the societal marketing concept. 
D)  the customer satisfaction philosophy. 
A)  the selling concept. 
B)  the marketing concept. 
C)  the societal marketing concept. 
D)  the customer satisfaction philosophy.

Question 8

The selling orientation:

Accepted Answer

A)  is typically used when demand exceeds supply. 
B)  relies on aggressive persuasion. 
C)  generally develops positive word-of-mouth. 
D)  none of the above. 
A)  is typically used when demand exceeds supply. 
B)  relies on aggressive persuasion. 
C)  generally develops positive word-of-mouth. 
D)  none of the above.

Question 9

The researcher is most interested in the psychological factors that affect purchase in:

Accepted Answer

A)  the input stage. 
B)  the process stage. 
C)  the output stage. 
D)  all of the stages in the model. 
A)  the input stage. 
B)  the process stage. 
C)  the output stage. 
D)  all of the stages in the model.

Question 10

It is important to retain customers and keep them highly satisfied for several reasons, except:

Accepted Answer

A)  it is usually more expensive to win new customers than to keep existing ones. 
B)  to avoid negative word-of-mouth. 
C)  a satisfied customer is a repeat customer. 
D)  satisfied customers will endure unsatisfactory service from a company but will feel obligated not to switch to a competing brand. 
A)  it is usually more expensive to win new customers than to keep existing ones. 
B)  to avoid negative word-of-mouth. 
C)  a satisfied customer is a repeat customer. 
D)  satisfied customers will endure unsatisfactory service from a company but will feel obligated not to switch to a competing brand.

Question 11

The digital revolution allows for greater customisation with greater efficiencies in order to reach the ultimate goal of conducting the maximum number of transactions.

Accepted Answer

A) True 
 B)False

Question 12

All of the following are examples of customisation of products and services except:

Accepted Answer

A)  Amazon.com sending personalised emails to previous book purchasers announcing newly published books on similar topics. 
B)  Qantas sending tailored emails to its frequent flyer members with specialised offers. 
C)  an online business sending you updated product information on your recent 	purchase. 
D)  when entering a keyword, the website displaying all related products containing that keyword with price information included. 
A)  Amazon.com sending personalised emails to previous book purchasers announcing newly published books on similar topics. 
B)  Qantas sending tailored emails to its frequent flyer members with specialised offers. 
C)  an online business sending you updated product information on your recent 	purchase. 
D)  when entering a keyword, the website displaying all related products containing that keyword with price information included.

Question 13

The ______ concept assumes that consumers will buy the product that offers them the highest quality, the most features and the best performance.

Accepted Answer

A)  production 
B)  product 
C)  selling 
D)  marketing 
A)  production 
B)  product 
C)  selling 
D)  marketing

Question 14

The concept of customer satisfaction is a function of:

Accepted Answer

A)  customer experience. 
B)  customer knowledge. 
C)  customer expectations. 
D)  price. 
A)  customer experience. 
B)  customer knowledge. 
C)  customer expectations. 
D)  price.

Question 15

Customers whose experience exceeds expectations will most likely experience:

Accepted Answer

A)  satisfaction. 
B)  delight. 
C)  disappointment. 
D)  dissatisfaction. 
A)  satisfaction. 
B)  delight. 
C)  disappointment. 
D)  dissatisfaction.

Question 16

The input stage of the consumer decision-making model is where consumers:

Accepted Answer

A)  become aware of a product need. 
B)  make decisions. 
C)  evaluate choices. 
D)  buy the product. 
A)  become aware of a product need. 
B)  make decisions. 
C)  evaluate choices. 
D)  buy the product.

Question 17

It is possible for a person to be the buyer, payer and consumer of a product.

Accepted Answer

A) True 
 B)False

Question 18

An organisational consumer:

Accepted Answer

A)  only purchases goods but not services. 
B)  purchases products used in making other products. 
C)  is an end user. 
D)  could be any of these. 
A)  only purchases goods but not services. 
B)  purchases products used in making other products. 
C)  is an end user. 
D)  could be any of these.

Question 19

Recent developments in technology indicate that the TV and the computer will merge into a single device that will provide households with interactive capabilities with broadcasters and high-speed wireless access to the Web.

Accepted Answer

A) True 
 B)False

Question 20

Consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of the products and services that they expect will satisfy their needs.

Accepted Answer

A) True 
 B)False

The digital revolution introduced all of the following dramatic changes into the business environment, except:

Many product life cycles have shortened due to new product development and changes in technology.

Which of the following is an example of the marketing concept?

Personal consumers buy goods and services for commercial reasons and are not the end-user of those goods and services.

The discipline of consumer behaviour has been strongly influenced by:

The consumer's recognition of a product need happens in the _____ stage of the consumer decision-making model.

The consumer-oriented philosophy that evolved when marketers realised it would be easier to sell more goods to consumers who had already expressed interest is:

The selling orientation:

The researcher is most interested in the psychological factors that affect purchase in:

It is important to retain customers and keep them highly satisfied for several reasons, except:

The digital revolution allows for greater customisation with greater efficiencies in order to reach the ultimate goal of conducting the maximum number of transactions.

All of the following are examples of customisation of products and services except:

The ______ concept assumes that consumers will buy the product that offers them the highest quality, the most features and the best performance.

The concept of customer satisfaction is a function of:

Customers whose experience exceeds expectations will most likely experience:

The input stage of the consumer decision-making model is where consumers:

It is possible for a person to be the buyer, payer and consumer of a product.

An organisational consumer:

Recent developments in technology indicate that the TV and the computer will merge into a single device that will provide households with interactive capabilities with broadcasters and high-speed wireless access to the Web.

Consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of the products and services that they expect will satisfy their needs.

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 1: The foundations of consumer behaviour

The digital revolution introduced all of the following dramatic changes into the business environment, except:

Many product life cycles have shortened due to new product development and changes in technology.

Which of the following is an example of the marketing concept?

Personal consumers buy goods and services for commercial reasons and are not the end-user of those goods and services.

The discipline of consumer behaviour has been strongly influenced by:

The consumer's recognition of a product need happens in the _____ stage of the consumer decision-making model.

The consumer-oriented philosophy that evolved when marketers realised it would be easier to sell more goods to consumers who had already expressed interest is:

The selling orientation:

The researcher is most interested in the psychological factors that affect purchase in:

It is important to retain customers and keep them highly satisfied for several reasons, except:

The digital revolution allows for greater customisation with greater efficiencies in order to reach the ultimate goal of conducting the maximum number of transactions.

All of the following are examples of customisation of products and services except:

The ______ concept assumes that consumers will buy the product that offers them the highest quality, the most features and the best performance.

The concept of customer satisfaction is a function of:

Customers whose experience exceeds expectations will most likely experience:

The input stage of the consumer decision-making model is where consumers:

It is possible for a person to be the buyer, payer and consumer of a product.

An organisational consumer:

Recent developments in technology indicate that the TV and the computer will merge into a single device that will provide households with interactive capabilities with broadcasters and high-speed wireless access to the Web.

Consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of the products and services that they expect will satisfy their needs.

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters