Question 1

Family members have different roles in the decision-making process. The ______ is the one who transforms the product into a form suitable for consumption by other family members.

Accepted Answer

A)  influencer 
B)  preparer 
C)  decider 
D)  maintainer 
A)  influencer 
B)  preparer 
C)  decider 
D)  maintainer

Question 2

In the next 10 to 15 years, the largest growth will be found in which household type?

Accepted Answer

A)  Family households. 
B)  Nuclear households. 
C)  Lone-person households. 
D)  Group households. 
A)  Family households. 
B)  Nuclear households. 
C)  Lone-person households. 
D)  Group households.

Question 3

Important sources of information for young marrieds are lifestyle magazines, such as Better Homes and Gardens.

Accepted Answer

A) True 
 B)False

Question 4

Which of the traditional family life cycle stages would be targeted by a company advertising in magazines such as Men's Health, GQ, Cleo or Cosmopolitan?

Accepted Answer

A)  Young singles. 
B)  Young marrieds. 
C)  Parenthood. 
D)  Dissolution. 
A)  Young singles. 
B)  Young marrieds. 
C)  Parenthood. 
D)  Dissolution.

Question 5

Consumer socialisation is defined as the process by which people acquire the skills, knowledge, attitudes and experiences necessary to function as consumers.

Accepted Answer

A) True 
 B)False

Question 6

The increased spending of children is associated with:

Accepted Answer

A)  their access to the Internet. 
B)  their increased disposable income. 
C)  their access to greater amounts of advertising. 
D)  none of the above. 
A)  their access to the Internet. 
B)  their increased disposable income. 
C)  their access to greater amounts of advertising. 
D)  none of the above.

Question 7

In recent years, many empty nesters have seen an unexpected financial burden in the form of their adult children moving back home.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements about the post-parenthood stage in the family life cycle is false?

Accepted Answer

A)  For some parents, abruptly having an 'empty nest' could be described as a traumatic experience. 
B)  Many empty-nesters retire while they are still in good health. 
C)  During this stage married couples tend to be most comfortable financially. 
D)  All of the above statements are true about post-parenthood stage. 
A)  For some parents, abruptly having an 'empty nest' could be described as a traumatic experience. 
B)  Many empty-nesters retire while they are still in good health. 
C)  During this stage married couples tend to be most comfortable financially. 
D)  All of the above statements are true about post-parenthood stage.

Question 9

Jim and Linda are a married couple with two children living in the same house with Jim's mother Mary. This is an example of a nuclear family.

Accepted Answer

A) True 
 B)False

Question 10

Explain why teenagers and post-teens are such an important market.

Accepted Answer

Teenagers are an important market due to

Question 11

The fact that traditionally Asian-Australian families tend to be more husband-dominant than Anglo families demonstrates the importance of:

Accepted Answer

A)  personality. 
B)  culture. 
C)  education. 
D)  income. 
A)  personality. 
B)  culture. 
C)  education. 
D)  income.

Question 12

Justine is the main income earner in a household. Her husband has decided they need a new barbeque for the family and uses Justine's income to purchase a new one. In this scenario Justine is the:

Accepted Answer

A)  user. 
B)  decider 
C)  purchaser. 
D)  influencer. 
A)  user. 
B)  decider 
C)  purchaser. 
D)  influencer.

Question 13

The direct component of consumer socialisation is often of greatest interest to marketers who want to understand why people buy their products.

Accepted Answer

A) True 
 B)False

Question 14

How long does the young marrieds stage in the traditional family life cycle last?

Accepted Answer

A)  One year. 
B)  Two years. 
C)  As long as they perceive it to last. 
D)  Until the first child is born. 
A)  One year. 
B)  Two years. 
C)  As long as they perceive it to last. 
D)  Until the first child is born.

Question 15

The family life cycle is a composite variable created by systematically combining commonly used demographic variables. Which of the following is not one of them?

Accepted Answer

A)  Marital status. 
B)  Size of family. 
C)  Age of family members. 
D)  The presence (or absence) of certain household items. 
A)  Marital status. 
B)  Size of family. 
C)  Age of family members. 
D)  The presence (or absence) of certain household items.

Family members have different roles in the decision-making process. The ______ is the one who transforms the product into a form suitable for consumption by other family members.

In the next 10 to 15 years, the largest growth will be found in which household type?

Important sources of information for young marrieds are lifestyle magazines, such as Better Homes and Gardens.

Which of the traditional family life cycle stages would be targeted by a company advertising in magazines such as Men's Health, GQ, Cleo or Cosmopolitan?

Consumer socialisation is defined as the process by which people acquire the skills, knowledge, attitudes and experiences necessary to function as consumers.

The increased spending of children is associated with:

In recent years, many empty nesters have seen an unexpected financial burden in the form of their adult children moving back home.

Which of the following statements about the post-parenthood stage in the family life cycle is false?

Jim and Linda are a married couple with two children living in the same house with Jim's mother Mary. This is an example of a nuclear family.

Explain why teenagers and post-teens are such an important market.

The fact that traditionally Asian-Australian families tend to be more husband-dominant than Anglo families demonstrates the importance of:

Justine is the main income earner in a household. Her husband has decided they need a new barbeque for the family and uses Justine's income to purchase a new one. In this scenario Justine is the:

The direct component of consumer socialisation is often of greatest interest to marketers who want to understand why people buy their products.

How long does the young marrieds stage in the traditional family life cycle last?

The family life cycle is a composite variable created by systematically combining commonly used demographic variables. Which of the following is not one of them?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 9: The family

Family members have different roles in the decision-making process. The ______ is the one who transforms the product into a form suitable for consumption by other family members.

In the next 10 to 15 years, the largest growth will be found in which household type?

Important sources of information for young marrieds are lifestyle magazines, such as Better Homes and Gardens.

Which of the traditional family life cycle stages would be targeted by a company advertising in magazines such as Men's Health, GQ, Cleo or Cosmopolitan?

Consumer socialisation is defined as the process by which people acquire the skills, knowledge, attitudes and experiences necessary to function as consumers.

The increased spending of children is associated with:

In recent years, many empty nesters have seen an unexpected financial burden in the form of their adult children moving back home.

Which of the following statements about the post-parenthood stage in the family life cycle is false?

Jim and Linda are a married couple with two children living in the same house with Jim's mother Mary. This is an example of a nuclear family.

Explain why teenagers and post-teens are such an important market.

The fact that traditionally Asian-Australian families tend to be more husband-dominant than Anglo families demonstrates the importance of:

Justine is the main income earner in a household. Her husband has decided they need a new barbeque for the family and uses Justine's income to purchase a new one. In this scenario Justine is the:

The direct component of consumer socialisation is often of greatest interest to marketers who want to understand why people buy their products.

How long does the young marrieds stage in the traditional family life cycle last?

The family life cycle is a composite variable created by systematically combining commonly used demographic variables. Which of the following is not one of them?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters