Exam 9: The family

Daniel is trying to influence his wife into buying a new television set for the family's living room. In order to convince her he has promised they can then also install a new wardrobe for her. This is an example of the influence strategy of:

The only stage of the traditional family life cycle which is determined by the death of a family member is:

Husband-wife consumption decisions can be classified in each of the following ways except as being:

Traditionally, a _____ has been defined as two or more persons related by blood, marriage or adoption who reside together.

More flexibility in the work place has allowed parents and partners to offer their family more:

The fact that Linda contributes approximately $30 000 to the family's $60 000 income is an aspect of the family function of:

It is more important for the marketer to appeal to the user of the product than the decision maker.

An attempt by a spouse to persuade the other spouse on the basis of his/her position in the household is an example of a(n) _____ influence strategy.

Democratic parents seek to remove as many restraints from their children as possible, without putting them in danger.

Jane lost her husband two years ago. Rather than go live with her daughter, she has decided to live by herself. Jane is in the family life cycle stage known as:

It is important for marketers to tap into the socialisation of children because the socialisation process is largely completed by a child's early adolescence.

The decider's role in the family decision-making process is to provide information to other members about a product or service.

The reason that marketers are so interested in the young singles stage of the traditional family life cycle is because this stage is:

The traditional family life cycle goes through several stages. Which of the following is not one of them?

Marketers seek to most frequently examine the attitudes and behaviour of the:

The stage of the traditional family life cycle most likely to have the greatest change in consumption habits would be:

Role structure and decision making within the family are greatly influenced by:

When observing shoppers in a supermarket, it is quite evident that children attempt to influence their parents in:

Children develop consumption skills in different ways. Pre-adolescent children acquire their consumer behaviour norms mainly through:

The______ has been used by consumer researchers and marketers as a way to classify family units into meaningful stages in order to examine their purchase and consumption behaviour.