Exam 9: The family

Divorce and same-sex couples are aspects of the family lifestyle and lifecycle that were not traditionally included in the family lifecycle.

In order for a particular brand to be considered for purchase by a family they must first satisfy the:

The most significant sociodemographic change that led to the development of an alternative to the traditional family life cycle was:

For marketers, two young singles living together as housemates represent a family.

During the empty-nest stage married couples tend to be most comfortable financially.

Family members have different roles in the decision-making process. The _____ is the one who transforms the product into a form suitable for consumption by other family members.

The primary function of today's family is to provide economic well-being for its members.

Which of the following is an indication that the economic role of children in the family has changed in comparison to the previous generation?

The couple is often the basic decision-making unit in a family and consequently is of great interest to consumer researchers. Studies have identified six influence strategies employed by couples to resolve conflict. Identify and explain them, and give hypothetical examples of each strategy.

Ted and Bob, both university students, share a flat. They represent a:

One study found four family types in the child consumer socialisation process. The parenting styles were identified as authoritarian, neglecting, democratic and permissive. Explain these parenting styles and what effect they have on children's consumer socialisation.

Which of the following statements about young singles is false?

Alex is single, a recent university graduate, has just started a job with a large computer company, and has a dog that has had six puppies. In the traditional family life cycle, Alex is in the stage identified as:

The family is a subset of the more general classification known as the household.

The long-term benefit of a company reaching and successfully selling its product to teens is that:

Intergenerational effects on consumer behaviour are stronger for extended families than for the more conventional nuclear families that exist in Australia.

The family life cycle has been utilised by consumer researchers and marketers as a way to classify family units into meaningful stages to examine their purchase and consumption behaviour.

Research has shown that children from families characterised by a more open conceptual style of communication had less consumer-related knowledge.

The cost of raising children often increases a family's discretionary expenditure.

The stage of the traditional family life cycle in which marketers of luxury products would likely be most interested would be: