Question 1

Which of the following would have the greatest success with a member of the lower class as opposed to a member of the upper class?

Accepted Answer

A)  An insurance salesman. 
B)  An estate planner. 
C)  A fundraiser for the local Scout hall. 
D)  A VISA card advertising a lower annual percentage rate. 
A)  An insurance salesman. 
B)  An estate planner. 
C)  A fundraiser for the local Scout hall. 
D)  A VISA card advertising a lower annual percentage rate.

Question 2

Sally believed that she had the opportunity to improve her social class standing through hard work. Sally obviously believed in the opportunity for:

Accepted Answer

A)  income enhancement. 
B)  education improvement. 
C)  occupational status. 
D)  upward mobility. 
A)  income enhancement. 
B)  education improvement. 
C)  occupational status. 
D)  upward mobility.

Question 3

Which of the following is not a typical variable to be included in the objective approach of social class measurement?

Accepted Answer

A)  Income. 
B)  Education 
C)  Occupation. 
D)  All of the above are typical objective variables. 
A)  Income. 
B)  Education 
C)  Occupation. 
D)  All of the above are typical objective variables.

Question 4

Ron was uncomfortable segmenting on the basis of social class alone. A marketing consultant agreed and suggested that he incorporate into his analysis the variable of:

Accepted Answer

A)  education. 
B)  lifestyle. 
C)  occupation. 
D)  geodemographics. 
A)  education. 
B)  lifestyle. 
C)  occupation. 
D)  geodemographics.

Question 5

Dividing the social class continuum into a number of social classes is also known as breaking social class into:

Accepted Answer

A)  divisions. 
B)  portions. 
C)  strata. 
D)  groups. 
A)  divisions. 
B)  portions. 
C)  strata. 
D)  groups.

Question 6

Researchers who favour income as a measure of social class use either the amount of income or the source of income.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about reputational measures of social class is false?

Accepted Answer

A)  The reputational approach for measuring social class requires selected community informants to make judgments concerning the social class membership of others within the community, rather than themselves. 
B)  Occupational status is based on reputational measures of prestige. 
C)  Sociologists have employed the reputational approach to obtain a better understanding of the specific class structures of communities under study. 
D)  Reputational measures of social class are used extensively by researchers and marketers due to their practicality. 
A)  The reputational approach for measuring social class requires selected community informants to make judgments concerning the social class membership of others within the community, rather than themselves. 
B)  Occupational status is based on reputational measures of prestige. 
C)  Sociologists have employed the reputational approach to obtain a better understanding of the specific class structures of communities under study. 
D)  Reputational measures of social class are used extensively by researchers and marketers due to their practicality.

Question 8

A consumer's social class standing does not influence their level of saving, spending and credit card usage.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is not true?

Accepted Answer

A)  Status and prestige in social class based on reputation in Australia can exist independent of income and education. 
B)  Marketers frequently think in terms of specific occupations when defining a target market for some products. 
C)  When utilising just one single-variable index, marketers advise the use of education as it is probably the best-documented measure of social class. 
D)  Generally speaking, the more education people have, the more likely it is that they are well paid and hold an admired or respected position. 
A)  Status and prestige in social class based on reputation in Australia can exist independent of income and education. 
B)  Marketers frequently think in terms of specific occupations when defining a target market for some products. 
C)  When utilising just one single-variable index, marketers advise the use of education as it is probably the best-documented measure of social class. 
D)  Generally speaking, the more education people have, the more likely it is that they are well paid and hold an admired or respected position.

Question 10

Juliet enjoys playing bridge, going to the theatre and attending university football games. Using only leisure-time social class characteristics as a basis to classify, Harriet would most likely be a member of the:

Accepted Answer

A)  lower-lower class. 
B)  upper-lower class. 
C)  lower-middle class. 
D)  upper class. 
A)  lower-lower class. 
B)  upper-lower class. 
C)  lower-middle class. 
D)  upper class.

Question 11

Affluent households actually watch more television than less affluent ones, albeit different programs.

Accepted Answer

A) True 
 B)False

Question 12

The major shortcoming of the subjective measure of social class is that it:

Accepted Answer

A)  is self-reported. 
B)  is subjective. 
C)  is what people perceive. 
D)  overstates the middle class. 
A)  is self-reported. 
B)  is subjective. 
C)  is what people perceive. 
D)  overstates the middle class.

Question 13

Because upward mobility has always been attainable in Australian society, the higher social classes rarely become reference groups for ambitious people of lower social status.

Accepted Answer

A) True 
 B)False

Question 14

Researchers often measure social class in terms of:

Accepted Answer

A)  income. 
B)  power. 
C)  social status. 
D)  upward mobility. 
A)  income. 
B)  power. 
C)  social status. 
D)  upward mobility.

Question 15

Although Australia is frequently associated with upward mobility, there are now signs of downward mobility. Social commentators have suggested that some young adults not only are likely to find it difficult to 'do better' than their parents but may not even do as well as their parents.

Accepted Answer

A) True 
 B)False

Question 16

Although a blue-collar plumber and a white-collar high school principal may both earn $100 000 a year, because of social class differences, they may spend that income in different ways. How they spend their income reflects their different:

Accepted Answer

A)  values. 
B)  amounts. 
C)  sources. 
D)  method of payment. 
A)  values. 
B)  amounts. 
C)  sources. 
D)  method of payment.

Question 17

As compared to the lower class, a member of the higher classes would be more likely to:

Accepted Answer

A)  use language that reflects regional differences in terminology. 
B)  prefer to read romance stories. 
C)  describe their experiences from a number of different perspectives. 
D)  prefer to watch situation comedies. 
A)  use language that reflects regional differences in terminology. 
B)  prefer to read romance stories. 
C)  describe their experiences from a number of different perspectives. 
D)  prefer to watch situation comedies.

Question 18

Amount of income alone may not be a good single variable to measure social class.

Accepted Answer

A) True 
 B)False

Question 19

When the inputs of postcode and residence-neighbourhood information are added to socioeconomic factors, the resulting variables are described as:

Accepted Answer

A)  geodemographics. 
B)  demographics. 
C)  psychographics. 
D)  lifestyles. 
A)  geodemographics. 
B)  demographics. 
C)  psychographics. 
D)  lifestyles.

Question 20

Which single-variable index is the most widely accepted measurement of social class? Why?

Accepted Answer

Occupation is a widely accepted and prob

Which of the following would have the greatest success with a member of the lower class as opposed to a member of the upper class?

Sally believed that she had the opportunity to improve her social class standing through hard work. Sally obviously believed in the opportunity for:

Which of the following is not a typical variable to be included in the objective approach of social class measurement?

Ron was uncomfortable segmenting on the basis of social class alone. A marketing consultant agreed and suggested that he incorporate into his analysis the variable of:

Dividing the social class continuum into a number of social classes is also known as breaking social class into:

Researchers who favour income as a measure of social class use either the amount of income or the source of income.

Which of the following statements about reputational measures of social class is false?

A consumer's social class standing does not influence their level of saving, spending and credit card usage.

Which of the following statements is not true?

Juliet enjoys playing bridge, going to the theatre and attending university football games. Using only leisure-time social class characteristics as a basis to classify, Harriet would most likely be a member of the:

Affluent households actually watch more television than less affluent ones, albeit different programs.

The major shortcoming of the subjective measure of social class is that it:

Because upward mobility has always been attainable in Australian society, the higher social classes rarely become reference groups for ambitious people of lower social status.

Researchers often measure social class in terms of:

Although Australia is frequently associated with upward mobility, there are now signs of downward mobility. Social commentators have suggested that some young adults not only are likely to find it difficult to 'do better' than their parents but may not even do as well as their parents.

Although a blue-collar plumber and a white-collar high school principal may both earn $100 000 a year, because of social class differences, they may spend that income in different ways. How they spend their income reflects their different:

As compared to the lower class, a member of the higher classes would be more likely to:

Amount of income alone may not be a good single variable to measure social class.

When the inputs of postcode and residence-neighbourhood information are added to socioeconomic factors, the resulting variables are described as:

Which single-variable index is the most widely accepted measurement of social class? Why?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 10: Social class and consumer behaviour

Which of the following would have the greatest success with a member of the lower class as opposed to a member of the upper class?

Sally believed that she had the opportunity to improve her social class standing through hard work. Sally obviously believed in the opportunity for:

Which of the following is not a typical variable to be included in the objective approach of social class measurement?

Ron was uncomfortable segmenting on the basis of social class alone. A marketing consultant agreed and suggested that he incorporate into his analysis the variable of:

Dividing the social class continuum into a number of social classes is also known as breaking social class into:

Researchers who favour income as a measure of social class use either the amount of income or the source of income.

Which of the following statements about reputational measures of social class is false?

A consumer's social class standing does not influence their level of saving, spending and credit card usage.

Which of the following statements is not true?

Juliet enjoys playing bridge, going to the theatre and attending university football games. Using only leisure-time social class characteristics as a basis to classify, Harriet would most likely be a member of the:

Affluent households actually watch more television than less affluent ones, albeit different programs.

The major shortcoming of the subjective measure of social class is that it:

Because upward mobility has always been attainable in Australian society, the higher social classes rarely become reference groups for ambitious people of lower social status.

Researchers often measure social class in terms of:

Although Australia is frequently associated with upward mobility, there are now signs of downward mobility. Social commentators have suggested that some young adults not only are likely to find it difficult to 'do better' than their parents but may not even do as well as their parents.

Although a blue-collar plumber and a white-collar high school principal may both earn $100 000 a year, because of social class differences, they may spend that income in different ways. How they spend their income reflects their different:

As compared to the lower class, a member of the higher classes would be more likely to:

Amount of income alone may not be a good single variable to measure social class.

When the inputs of postcode and residence-neighbourhood information are added to socioeconomic factors, the resulting variables are described as:

Which single-variable index is the most widely accepted measurement of social class? Why?

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters