Exam 10: Social class and consumer behaviour

Subjective measurement of social class tends to produce an overabundance of people who classify themselves as middle class (thereby understating the number of people who would be more correctly classified as either lower or upper class-the 'fringe' people).

The division of the population into blue-collar and white-collar workers is called a(an) _______ social class schema.

The underlying rationale of geodemographic clustering can be described as 'birds of a feather flock together'.

Tim enjoyed a comfortable lifestyle whilst growing up with his parents who were affluent white-collar workers. However, when growing up Tim was not able to maintain this social class position. Tim is said to face:

Tommy Hilfiger jeans would be most preferred by:

Rose had decided to use a single-variable index to measure social class. If she is going to use the best-documented measure, she will employ:

In the subjective approach to measuring social class, individuals are asked to estimate their own social class positions.

The relative ranking of members of each social class in terms of specific status factors is known as:

Anne-Marie is a consumer who would be considered a member of the upper class. A marketer would expect her to:

In the _____ approach to measuring social class, individuals are asked to estimate their own social class positions.

Australia is a relatively classless society.

Blue collar, grey collar and white collar, is a(an) ______ social class schema.

Social class has little bearing on where consumers shop.

The Index of Status Characteristics is a weighted measure of all the following socioeconomic variables except:

Even though movement between social classes can be either up or down, Australians think primarily in terms of upward mobility because of the widely affordable education and opportunities for self-development and self-advancement.

When selected community informants make initial judgments concerning the social class membership of others within the community, rather than themselves, the method of measuring social class being employed is a(n):

An important thing for households to consider is their _____-that is, the amount of income that is left over after the necessities of life (e.g. rent, rates, food, clothing, power bills, transport to work, repayments) have been paid for.

The A-G classification systematically combines a number of socioeconomic factors to form one overall measure of social class standing and is an example of:

In Australia, there is mounting evidence that the middle class is:

________ is a composite measure of status that has been used periodically by consumer researchers. It combines measures of education, occupational prestige, area of residence and income.