Exam 10: Social class and consumer behaviour

Many Chinese middle-class consumers feel that 'the more products, the more stuff I have, the more happiness I feel'.

To reach a desired target market, researchers using objective measures to measure social class match the ______ profiles of their target audience to the audience profiles of selected advertising media.

'Birds of a feather flock together' is the underlying rationale for _____ clustering.

Systematic approaches for measuring social class fall into all of the following categories except:

Jerry determined social class by selecting community 'informants' and having them make social class judgments of others. Jerry used a(n):

When it comes to describing the world, _____ tend to portray it in rather personal and concrete terms, showing that they have a narrower view of the world.

The ability to move up in one's social class standing from the class position held by their parents is popularly termed:

When it comes to describing the world, _____ are able to describe their experiences from a number of different perspectives.

What does social class mobility refer to? Do Australians primarily think in terms of upward and or downward mobility, explain the effect this has on a consumer's behaviour? Despite this general view, what has been the recent change in terms of mobility for young Australians?

Researchers often measure social class in terms of status. Which of the following is not considered a status factor?

Which of the following statements regarding the use of a social class schema in Australia is not true?

Other variables such as the quality of the neighbourhood and dollar-value of the residence:

For upward mobility to be a motivator, there must be a perceived possibility for:

Generally, there seems to be a close association between the commonly used single-variable indexes of occupation, income and:

The ______ approach for measuring social class requires selected community informants to make initial judgments concerning the social class membership of others within the community.

Researchers often measure social class in terms of social status.

The urban Chinese consumers are primarily composed of two segments: the little rich and the yuppies.

A composite-variable index of objective measures of social class uses a number of _____ factors to evaluate social-class membership.

In an effort to determine the social class of a group of people, Thomas asked group members which social class they believed they were in. Thomas had employed a(n):

_____ is used as a measure of social class. It focuses on the presence of certain items of furniture and accessories in the living room and the condition of the room.