Exam 4: Operations Strategy

Professor Terry Hill's operations strategy framework provides a systems perspective of how operations are linked to corporate and marketing strategies.

The style and fit of a jacket can be classified as a(n) _____.

Improving design quality usually allows a firm to charge higher prices and thus increase revenue and profit.

With regard to ways customers evaluate services compared to goods, which of the following is NOT true?

Explain how sustainability is related to operations strategy.

Which of the following is NOT generally considered a competitive priority?

Using the four key decision loops in Professor Terry Hill's generic strategy framework, which of the following statements is TRUE of the first loop?

A flexibility strategy requires a capacity for both design and demand flexibility.

How do customers evaluate services differently from manufacturing, and what implications do these have for operations?

_____ are those that a customer can determine prior to purchasing goods or services.

Of the three types of attributes customers use to evaluate goods and services, goods are high in search attributes, while services are high in experience and credence attributes.

The customer benefit package that a firm designs is meant to appeal to all customers.

Southwest Airlines has gained a competitive advantage by focusing on innovation as a key competitive priority.

_____ is a pattern that integrates an organization's major goals, policies, and action sequences into a cohesive whole.

McDonald's defines four sustainability initiatives. Which of the following is NOT an example of one of its four sustainability initiatives?

To correctly identify what customers expect requires being "close to the customer." Discuss.

Which of the following would NOT constitute an element of operations infrastructure?

Which of the following does NOT describe how customers evaluate services in a manner that differs from the way they evaluate goods?

Families of goods or services having similar characteristics or methods of creation are called _____.

Formal marketing research, such as surveys and focus groups, is the only useful approach to learn about customer needs and expectations.