Exam 15: Understanding Marketing Processes and Consumer Behaviour

Which of the following is not one of the promotional tools of a marketing manager?

When GM offers compact cars,vans,trucks,luxury cars,and sports cars with various features at various price levels it is trying to provide a vehicle for every

When marketing a product,it is vital that a firm creates a marketing mix.Briefly discuss the strategies that combined account for the marketing mix.

Sherrie wants to conduct a market research project,but she has no idea where to begin.You advise her to begin by

A consumer who recognizes that he or she is thirsty during a shopping trip is in the information seeking stage of the consumer buying process.

________ marketing,also known as buzz marketing,can be beneficial,but it can also be the most devastating since the business cannot control it.

People with similar wants and needs constitute ___________,which clearly requires ___________.

A camera is a "pure" good,while investment advice is a "pure" service.

What is the institutional market?

What are the psychographic variables used in market segmentation?

Hydraulics Inc.makes hydraulic filters for manufacturing companies.What kind of marketing is it engaged in?

________ are particularly important to marketers because marketers can,through marketing efforts,sway consumers' likes and dislikes.

________ is the process of planning and executing the development,pricing,promotion,and distribution of ideas,goods,and services to create exchanges that satisfy individual and organizational objectives.

What are the four principal elements of marketing which managers rely on in planning and implementing marketing strategies?

Before making your final decision on that new computer,you write down all the features,prices,and warranties of the different products you've seen.You are in the ________ stage of the consumer buying process.

Discuss the effects that demographics can have an effect on marketing strategies.

Boilers Inc.sells 100% of its boilers to churches to improve their energy efficiency and to decrease their heating costs.The company is involved in

Market research can be used at almost any point in a product's existence,but it is most commonly used when a new or altered product is being considered.

The information that Statistics Canada provides on the Canadian economy is an example of

Marketing managers have learned through experience that the Canadian marketplace is the real proving ground for products and,if successful here,those products may be exported and marketed internationally without much change.