Question 1

What do shopping agents do?

Accepted Answer

They help internet customers by gathering and sorting information.

Question 2

Costs that are unaffected by the quantity of a product that is produced or sold are

Accepted Answer

A)  variable costs. 
B)  on-going costs. 
C)  selling costs. 
D)  fixed costs. 
E)  product costs. 
A)  variable costs. 
B)  on-going costs. 
C)  selling costs. 
D)  fixed costs. 
E)  product costs. D

Question 3

If total fixed costs are $100 000,the price for which the product sells is $15.00,and variable cost per unit is $8.00,what is the break-even point in units?

Accepted Answer

A)  20 275 units 
B)  16 274 units 
C)  14 286 units 
D)  18 283 units 
E)  12 356 units 
A)  20 275 units 
B)  16 274 units 
C)  14 286 units 
D)  18 283 units 
E)  12 356 units C

Question 4

All things considered,trucks are the best method of transportation.

Accepted Answer

A) True 
 B)False

Question 5

ElectroMax,a manufacturer of high-end cell phones,is planning to enter the Indian market.A senior manager thinks that a stripped-down,low-priced model should be the starting point,and the company can sell additional features added to the base model at higher price points.Analysis reveals that if ElectroMax offers Indian customers products at a number of different price points,the company would initially earn more profit,but it would also run the risk of damaging the brand in the long term.Which of the following would weaken the argument that ElectroMax should offer products at multiple price points?

Accepted Answer

A)  The Indian market is big enough to support product offerings at multiple price points. 
B)  Taiwanese manufacturers have recently focused on the low to medium end when selling in their domestic markets. 
C)  Brand image is based on all the perceptions that customers have of a company's product. 
D)  The typical Canadian consumer associates price with quality. 
E)  Niche companies that try to be everything to everyone usually lose their edge in their core business. 
A)  The Indian market is big enough to support product offerings at multiple price points. 
B)  Taiwanese manufacturers have recently focused on the low to medium end when selling in their domestic markets. 
C)  Brand image is based on all the perceptions that customers have of a company's product. 
D)  The typical Canadian consumer associates price with quality. 
E)  Niche companies that try to be everything to everyone usually lose their edge in their core business.

Question 6

In a(n)____________,all stages in the channel are under single ownership,while in a(n)___________,channel members sign contracts agreeing to specific duties and rewards.

Accepted Answer

A)  contractual vertical marketing system; corporate vertical marketing system 
B)  intensive distribution system; exclusive distribution system 
C)  administrative vertical marketing system; corporate vertical marketing system 
D)  exclusive distribution system; selective distribution system 
E)  corporate vertical marketing system; contractual vertical marketing system 
A)  contractual vertical marketing system; corporate vertical marketing system 
B)  intensive distribution system; exclusive distribution system 
C)  administrative vertical marketing system; corporate vertical marketing system 
D)  exclusive distribution system; selective distribution system 
E)  corporate vertical marketing system; contractual vertical marketing system

Question 7

Pricing above the market plays on the common assumption that

Accepted Answer

A)  consumers are so uninformed that they won't know the difference. 
B)  although consumers will not admit it,they like to pay higher prices. 
C)  a desperate business in danger of failing must get the most for each item it sells. 
D)  higher prices are much more popular now. 
E)  higher price means higher quality. 
A)  consumers are so uninformed that they won't know the difference. 
B)  although consumers will not admit it,they like to pay higher prices. 
C)  a desperate business in danger of failing must get the most for each item it sells. 
D)  higher prices are much more popular now. 
E)  higher price means higher quality.

Question 8

Identify and describe each of the five possible types of channel members.

Accepted Answer

- manufacturer 
- ag

Question 9

The principal difference in costs among trucks,railroads,planes,ships,and pipelines is directly related to the speed of delivery.

Accepted Answer

A) True 
 B)False

Question 10

Boland's Suits sells all suits in just a few price categories.This is an example of __________.

Accepted Answer

A)  price skimming 
B)  boundary pricing 
C)  discounting 
D)  penetration pricing 
E)  price lining 
A)  price skimming 
B)  boundary pricing 
C)  discounting 
D)  penetration pricing 
E)  price lining

Question 11

What pricing strategy has generally been used for HDTV?

Accepted Answer

A)  Penetration pricing 
B)  Price lining 
C)  Market pricing 
D)  Price fixing 
E)  Price skimming 
A)  Penetration pricing 
B)  Price lining 
C)  Market pricing 
D)  Price fixing 
E)  Price skimming

Question 12

An independently owned wholesaler who purchases,stores,and repackages a product before selling the product to his or her customer is known as a(n)

Accepted Answer

A)  agent/broker. 
B)  contract carrier. 
C)  sales branch. 
D)  distributor. 
E)  merchant wholesaler. 
A)  agent/broker. 
B)  contract carrier. 
C)  sales branch. 
D)  distributor. 
E)  merchant wholesaler.

Question 13

If total fixed costs are $200 000,the product is sold for $30,and the variable cost is $16,the break-even point is 14 286 units.

Accepted Answer

A) True 
 B)False

Question 14

Which channel is most likely to be used for accessory equipment (computer terminals,office equipment)and supplies (diskettes,copier paper)?

Accepted Answer

A)  Producer to agent to wholesaler to retailer to industrial user 
B)  Producer to agent to retailer to industrial user 
C)  Producer to wholesaler to industrial user 
D)  Producer to industrial user 
E)  Producer to retailer to industrial user 
A)  Producer to agent to wholesaler to retailer to industrial user 
B)  Producer to agent to retailer to industrial user 
C)  Producer to wholesaler to industrial user 
D)  Producer to industrial user 
E)  Producer to retailer to industrial user

Question 15

Expedia's web page shows a list of car rental companies,and when Expedia customers click on,say,the Dollar banner for a car rental,they are transferred from the Expedia site to the Dollar site.Dollar pays Expedia a fee for each booking that comes through this channel.This is an example of

Accepted Answer

A)  direct response retailing. 
B)  syndicated selling. 
C)  shopping agents. 
D)  electronic retailing. 
E)  electronic catalogues. 
A)  direct response retailing. 
B)  syndicated selling. 
C)  shopping agents. 
D)  electronic retailing. 
E)  electronic catalogues.

Question 16

Search engines such as Yahoo serve as cyber malls.

Accepted Answer

A) True 
 B)False

Question 17

In order for a company to be successful,its pricing must cover its fixed costs and its variable costs.

Accepted Answer

A) True 
 B)False

Question 18

Warriners is a family-owned grocery store that sells approximately 12 cases of canned potatoes per year.It orders one case a month from a local wholesaler.This is an example of a

Accepted Answer

A)  channel 4 distribution system. 
B)  channel 3 distribution system. 
C)  channel 2 distribution system. 
D)  channel 5 distribution system. 
E)  channel 1 distribution system. 
A)  channel 4 distribution system. 
B)  channel 3 distribution system. 
C)  channel 2 distribution system. 
D)  channel 5 distribution system. 
E)  channel 1 distribution system.

Question 19

Edna's Specialty Bakery produces large cakes for commercial events and weddings.Edna's Bakery is a(n)

Accepted Answer

A)  convenience store. 
B)  one-product store. 
C)  specialty store. 
D)  off-price store. 
E)  variety store. 
A)  convenience store. 
B)  one-product store. 
C)  specialty store. 
D)  off-price store. 
E)  variety store.

Question 20

How would the manager of Silks Courtyard Cafe calculate markup percentage?

Accepted Answer

A)  The markup is divided by the sales volume. 
B)  The markup is divided by sales price. 
C)  The total costs are divided by total fixed costs. 
D)  The sales price is divided by profit. 
E)  The fixed costs are divided by variable costs. 
A)  The markup is divided by the sales volume. 
B)  The markup is divided by sales price. 
C)  The total costs are divided by total fixed costs. 
D)  The sales price is divided by profit. 
E)  The fixed costs are divided by variable costs.

What do shopping agents do?

Costs that are unaffected by the quantity of a product that is produced or sold are

If total fixed costs are $100 000,the price for which the product sells is $15.00,and variable cost per unit is $8.00,what is the break-even point in units?

All things considered,trucks are the best method of transportation.

In a(n)__,all stages in the channel are under single ownership,while in a(n)_,channel members sign contracts agreeing to specific duties and rewards.

Pricing above the market plays on the common assumption that

Identify and describe each of the five possible types of channel members.

The principal difference in costs among trucks,railroads,planes,ships,and pipelines is directly related to the speed of delivery.

Boland's Suits sells all suits in just a few price categories.This is an example of __________.

What pricing strategy has generally been used for HDTV?

An independently owned wholesaler who purchases,stores,and repackages a product before selling the product to his or her customer is known as a(n)

If total fixed costs are $200 000,the product is sold for $30,and the variable cost is $16,the break-even point is 14 286 units.

Which channel is most likely to be used for accessory equipment (computer terminals,office equipment)and supplies (diskettes,copier paper)?

Expedia's web page shows a list of car rental companies,and when Expedia customers click on,say,the Dollar banner for a car rental,they are transferred from the Expedia site to the Dollar site.Dollar pays Expedia a fee for each booking that comes through this channel.This is an example of

Search engines such as Yahoo serve as cyber malls.

In order for a company to be successful,its pricing must cover its fixed costs and its variable costs.

Warriners is a family-owned grocery store that sells approximately 12 cases of canned potatoes per year.It orders one case a month from a local wholesaler.This is an example of a

Edna's Specialty Bakery produces large cakes for commercial events and weddings.Edna's Bakery is a(n)

How would the manager of Silks Courtyard Cafe calculate markup percentage?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 17: Pricing and Distributing Goods and Services

What do shopping agents do?

Costs that are unaffected by the quantity of a product that is produced or sold are

If total fixed costs are $100 000,the price for which the product sells is $15.00,and variable cost per unit is $8.00,what is the break-even point in units?

All things considered,trucks are the best method of transportation.

In a(n)____________,all stages in the channel are under single ownership,while in a(n)___________,channel members sign contracts agreeing to specific duties and rewards.

Pricing above the market plays on the common assumption that

Identify and describe each of the five possible types of channel members.

The principal difference in costs among trucks,railroads,planes,ships,and pipelines is directly related to the speed of delivery.

Boland's Suits sells all suits in just a few price categories.This is an example of __________.

What pricing strategy has generally been used for HDTV?

An independently owned wholesaler who purchases,stores,and repackages a product before selling the product to his or her customer is known as a(n)

If total fixed costs are $200 000,the product is sold for $30,and the variable cost is $16,the break-even point is 14 286 units.

Which channel is most likely to be used for accessory equipment (computer terminals,office equipment)and supplies (diskettes,copier paper)?

Expedia's web page shows a list of car rental companies,and when Expedia customers click on,say,the Dollar banner for a car rental,they are transferred from the Expedia site to the Dollar site.Dollar pays Expedia a fee for each booking that comes through this channel.This is an example of

Search engines such as Yahoo serve as cyber malls.

In order for a company to be successful,its pricing must cover its fixed costs and its variable costs.

Warriners is a family-owned grocery store that sells approximately 12 cases of canned potatoes per year.It orders one case a month from a local wholesaler.This is an example of a

Edna's Specialty Bakery produces large cakes for commercial events and weddings.Edna's Bakery is a(n)

How would the manager of Silks Courtyard Cafe calculate markup percentage?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

In a(n)__,all stages in the channel are under single ownership,while in a(n)_,channel members sign contracts agreeing to specific duties and rewards.