Question 1

All of the following are examples of secondary data except

Accepted Answer

A)  genealogical records found at the local library. 
B)  data published by Statistics Canada. 
C)  brochures published by provincial tourism departments and cited in a university study of travel. 
D)  surveys filled out by current students on how they selected their college or university. 
E)  information available from published sources like the Canada Yearbook. 
A)  genealogical records found at the local library. 
B)  data published by Statistics Canada. 
C)  brochures published by provincial tourism departments and cited in a university study of travel. 
D)  surveys filled out by current students on how they selected their college or university. 
E)  information available from published sources like the Canada Yearbook.

Question 2

When an appliance company offers appliances in colours other than the standard white,it is modifying its

Accepted Answer

A)  place. 
B)  profit. 
C)  promotion. 
D)  price. 
E)  product. 
A)  place. 
B)  profit. 
C)  promotion. 
D)  price. 
E)  product.

Question 3

Value compares a product's benefits with its ________.

Accepted Answer

A)  utility 
B)  price 
C)  satisfaction 
D)  costs 
E)  convenience 
A)  utility 
B)  price 
C)  satisfaction 
D)  costs 
E)  convenience

Question 4

In terms of the 4 Ps,market research is useful for the product,price,and promotion aspects,but not very useful for the distribution aspect.

Accepted Answer

A) True 
 B)False

Question 5

Data mining allowed the insurance company Farmers Group to determine that a sports car is not an exceptionally high insurance risk if it's not the only family car.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is correct with regard to price?

Accepted Answer

A)  It refers only to the actual amount of money that consumers pay for a product. 
B)  It is generally the second-most important element in the marketing mix. 
C)  In some cases,high prices will actually attract customers by implying that the product is unusually good. 
D)  It is more important for industrial goods than it is for consumer goods. 
E)  All of these. 
A)  It refers only to the actual amount of money that consumers pay for a product. 
B)  It is generally the second-most important element in the marketing mix. 
C)  In some cases,high prices will actually attract customers by implying that the product is unusually good. 
D)  It is more important for industrial goods than it is for consumer goods. 
E)  All of these.

Question 7

Your cholesterol level may be controlled with either a physical-fitness program or a drug regimen.The fitness program and the drugs are examples of

Accepted Answer

A)  dissimilar products. 
B)  contrary products. 
C)  international products. 
D)  brand-name competitive products. 
E)  substitute products. 
A)  dissimilar products. 
B)  contrary products. 
C)  international products. 
D)  brand-name competitive products. 
E)  substitute products.

Question 8

Geographic variables are less important to Pepsi than to Coke.

Accepted Answer

A) True 
 B)False

Question 9

The ________ is a good,service,or idea that is marketed to fill consumer needs and wants.

Accepted Answer

A)  product 
B)  place 
C)  profit 
D)  promotion 
E)  price 
A)  product 
B)  place 
C)  profit 
D)  promotion 
E)  price

Question 10

You and your spouse decide that the sports car you currently own is not going to be suitable for travelling with your new baby,Amy.You are in what stage of the consumer buying process?

Accepted Answer

A)  Purchase decision 
B)  Post-purchase evaluation 
C)  Problem recognition 
D)  Information seeking 
E)  evaluation of alternatives 
A)  Purchase decision 
B)  Post-purchase evaluation 
C)  Problem recognition 
D)  Information seeking 
E)  evaluation of alternatives

Question 11

The main benefit of focus groups is that the people in the group get to actually try the product and then give their opinion about it.

Accepted Answer

A) True 
 B)False

Question 12

What is marketing?

Accepted Answer

- the process of planning and executing

Question 13

According to the marketing concept,

Accepted Answer

A)  the firm must coordinate its marketing and non-marketing activities. 
B)  customer satisfaction is the firm's only objective. 
C)  maximum short-run profit is the firm's only objective. 
D)  the marketing department should function independently of the rest of the firm. 
E)  the finance area becomes critically important because ways must be found to pay for all the marketing research activity that is necessary. 
A)  the firm must coordinate its marketing and non-marketing activities. 
B)  customer satisfaction is the firm's only objective. 
C)  maximum short-run profit is the firm's only objective. 
D)  the marketing department should function independently of the rest of the firm. 
E)  the finance area becomes critically important because ways must be found to pay for all the marketing research activity that is necessary.

Question 14

Coffee,cold medicine,cologne,cars,and toothpaste are examples of

Accepted Answer

A)  consumable goods. 
B)  market goods. 
C)  consumer goods. 
D)  industrial goods. 
E)  personal goods. 
A)  consumable goods. 
B)  market goods. 
C)  consumer goods. 
D)  industrial goods. 
E)  personal goods.

Question 15

Psychographic and geographic variables are similar in that neither can generally be changed by marketing efforts.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following should be considered as one of the demographic variables for market segmentation?

Accepted Answer

A)  How the product will be used (e.g.,athletic footwear vs.dress shoes) 
B)  Interests,attitudes,and opinions of consumers 
C)  Income levels,marital status 
D)  Where people live 
E)  None of these 
A)  How the product will be used (e.g.,athletic footwear vs.dress shoes) 
B)  Interests,attitudes,and opinions of consumers 
C)  Income levels,marital status 
D)  Where people live 
E)  None of these

Question 17

Single-parent families,food preferences,and the number of women entering the workforce are all external environmental factors marketing managers must consider when analyzing the ________ environment.

Accepted Answer

A)  public relations 
B)  legal 
C)  produce 
D)  economic 
E)  social and cultural 
A)  public relations 
B)  legal 
C)  produce 
D)  economic 
E)  social and cultural

Question 18

The director of marketing at Lexo Corp.is making the case for an adaptation strategy for its international marketing,asserting that the company's products will need to be adapted to different markets in different countries.If the following facts were known,which one would strengthen the director of marketing's case?

Accepted Answer

A)  Lexo's products carry the most competitive prices in the Canadian market. 
B)  Preferences for the products that Lexo makes vary across different cultures. 
C)  Lexo knows that it will not face too much serious competition in the countries in which it plans to sell its products. 
D)  Lexo will have only a limited advertising budget for its international marketing efforts. 
E)  Lexo has gradually gained market share in Canada over the last decade. 
A)  Lexo's products carry the most competitive prices in the Canadian market. 
B)  Preferences for the products that Lexo makes vary across different cultures. 
C)  Lexo knows that it will not face too much serious competition in the countries in which it plans to sell its products. 
D)  Lexo will have only a limited advertising budget for its international marketing efforts. 
E)  Lexo has gradually gained market share in Canada over the last decade.

Question 19

Products that are purchased from a business firm for the purpose of assembly into another product are industrial goods.

Accepted Answer

A) True 
 B)False

Question 20

Groups of people with similar wants and needs that can be expected to show interest in the same products are called

Accepted Answer

A)  customers. 
B)  prospects. 
C)  homogeneous segments. 
D)  potential customers. 
E)  target markets. 
A)  customers. 
B)  prospects. 
C)  homogeneous segments. 
D)  potential customers. 
E)  target markets.

All of the following are examples of secondary data except

When an appliance company offers appliances in colours other than the standard white,it is modifying its

Value compares a product's benefits with its ________.

In terms of the 4 Ps,market research is useful for the product,price,and promotion aspects,but not very useful for the distribution aspect.

Data mining allowed the insurance company Farmers Group to determine that a sports car is not an exceptionally high insurance risk if it's not the only family car.

Which of the following is correct with regard to price?

Your cholesterol level may be controlled with either a physical-fitness program or a drug regimen.The fitness program and the drugs are examples of

Geographic variables are less important to Pepsi than to Coke.

The ________ is a good,service,or idea that is marketed to fill consumer needs and wants.

You and your spouse decide that the sports car you currently own is not going to be suitable for travelling with your new baby,Amy.You are in what stage of the consumer buying process?

The main benefit of focus groups is that the people in the group get to actually try the product and then give their opinion about it.

What is marketing?

According to the marketing concept,

Coffee,cold medicine,cologne,cars,and toothpaste are examples of

Psychographic and geographic variables are similar in that neither can generally be changed by marketing efforts.

Which of the following should be considered as one of the demographic variables for market segmentation?

Single-parent families,food preferences,and the number of women entering the workforce are all external environmental factors marketing managers must consider when analyzing the ________ environment.

Products that are purchased from a business firm for the purpose of assembly into another product are industrial goods.

Groups of people with similar wants and needs that can be expected to show interest in the same products are called

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Developing and Promoting Goods and Services

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 15: Understanding Marketing Processes and Consumer Behaviour

All of the following are examples of secondary data except

When an appliance company offers appliances in colours other than the standard white,it is modifying its

Value compares a product's benefits with its ________.

In terms of the 4 Ps,market research is useful for the product,price,and promotion aspects,but not very useful for the distribution aspect.

Data mining allowed the insurance company Farmers Group to determine that a sports car is not an exceptionally high insurance risk if it's not the only family car.

Which of the following is correct with regard to price?

Your cholesterol level may be controlled with either a physical-fitness program or a drug regimen.The fitness program and the drugs are examples of

Geographic variables are less important to Pepsi than to Coke.

The ________ is a good,service,or idea that is marketed to fill consumer needs and wants.

You and your spouse decide that the sports car you currently own is not going to be suitable for travelling with your new baby,Amy.You are in what stage of the consumer buying process?

The main benefit of focus groups is that the people in the group get to actually try the product and then give their opinion about it.

What is marketing?

According to the marketing concept,

Coffee,cold medicine,cologne,cars,and toothpaste are examples of

Psychographic and geographic variables are similar in that neither can generally be changed by marketing efforts.

Which of the following should be considered as one of the demographic variables for market segmentation?

Single-parent families,food preferences,and the number of women entering the workforce are all external environmental factors marketing managers must consider when analyzing the ________ environment.

Products that are purchased from a business firm for the purpose of assembly into another product are industrial goods.

Groups of people with similar wants and needs that can be expected to show interest in the same products are called

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Developing and Promoting Goods and Services

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters