Question 1

What is the ratio for value?

Accepted Answer

Value = be

Question 2

At The Bay,online customer satisfaction surveys have replaced the "mystery shopper" system the company used to use.

Accepted Answer

A) True 
 B)False

Question 3

List four basic methods for collecting marketing research data.

Accepted Answer

Observation,survey,f

Question 4

The five major environmental factors in the marketing environment are

Accepted Answer

A)  political/legal,social/cultural,technological,infrastructure,and competitive. 
B)  political/legal,economic,intellectual,social/cultural,and competitive. 
C)  political/legal,social/cultural,technological,economic,and competitive. 
D)  infrastructure,social/cultural,technological,climatic,and competitive. 
E)  political/legal,intellectual,technological,economic,and competitive. 
A)  political/legal,social/cultural,technological,infrastructure,and competitive. 
B)  political/legal,economic,intellectual,social/cultural,and competitive. 
C)  political/legal,social/cultural,technological,economic,and competitive. 
D)  infrastructure,social/cultural,technological,climatic,and competitive. 
E)  political/legal,intellectual,technological,economic,and competitive.

Question 5

Multicultural marketing is part of market segmentation by _________.

Accepted Answer

A)  psychographics 
B)  demographics 
C)  geography 
D)  product-use 
E)  attitudes 
A)  psychographics 
B)  demographics 
C)  geography 
D)  product-use 
E)  attitudes

Question 6

Video mining is used by retailers mainly to catch shoplifters.

Accepted Answer

A) True 
 B)False

Question 7

The four factors in the marketing mix are

Accepted Answer

A)  advertising,sales promotion,publicity,and public relations. 
B)  marketing managers,a marketing plan,relationship marketing,and profit. 
C)  price,place,promotion,and product. 
D)  profit,price,place,and promotion. 
E)  demographics,psychographics,geographics,and product-use. 
A)  advertising,sales promotion,publicity,and public relations. 
B)  marketing managers,a marketing plan,relationship marketing,and profit. 
C)  price,place,promotion,and product. 
D)  profit,price,place,and promotion. 
E)  demographics,psychographics,geographics,and product-use.

Question 8

All of the following are principal elements of marketing except

Accepted Answer

A)  Place 
B)  Product 
C)  Pricing 
D)  Promotion 
E)  Productivity 
A)  Place 
B)  Product 
C)  Pricing 
D)  Promotion 
E)  Productivity

Question 9

Emotional motives lead to irrational thinking and usually wrong decisions.

Accepted Answer

A) True 
 B)False

Question 10

The marketing concept emphasizes profitability on products as more important than any other criterion.

Accepted Answer

A) True 
 B)False

Question 11

Sales of janitorial services,mainframe computers,and office supplies to other manufacturers are examples of

Accepted Answer

A)  industrial marketing. 
B)  service marketing. 
C)  relationship marketing. 
D)  consumer marketing. 
E)  idea marketing. 
A)  industrial marketing. 
B)  service marketing. 
C)  relationship marketing. 
D)  consumer marketing. 
E)  idea marketing.

Question 12

Which category of influences on consumer behaviour includes lifestyle,personality,and economic status?

Accepted Answer

A)  Social 
B)  Personal 
C)  Past experience 
D)  Psychological 
E)  Cultural 
A)  Social 
B)  Personal 
C)  Past experience 
D)  Psychological 
E)  Cultural

Question 13

Needing some new clothes,you ask one of your co-workers where he shops.That evening you check the newspapers for sales.You are in the ________ stage of the consumer buying process.

Accepted Answer

A)  information seeking 
B)  post-purchase evaluation 
C)  problem recognition 
D)  purchase decision 
E)  evaluation of alternatives 
A)  information seeking 
B)  post-purchase evaluation 
C)  problem recognition 
D)  purchase decision 
E)  evaluation of alternatives

Question 14

Value is determined by comparing a product's ________________; the formula requires dividing ____________.

Accepted Answer

A)  costs and benefits; benefits by costs 
B)  price and quality; price by quality 
C)  price and durability; durability by price 
D)  quality and durability; quality by durability 
E)  availability and price; price by availability 
A)  costs and benefits; benefits by costs 
B)  price and quality; price by quality 
C)  price and durability; durability by price 
D)  quality and durability; quality by durability 
E)  availability and price; price by availability

Question 15

A car like the Ford Focus tends to be positioned on the basis of economy,while a Porsche tends to be positioned on the basis of performance.

Accepted Answer

A) True 
 B)False

Question 16

All of the following statements concerning organizational buyers are true except

Accepted Answer

A)  in general,organizational buyers are company specialists in a line of items. 
B)  organizational buyers routinely study competing products and competing suppliers. 
C)  organizational buyers are professionals who are trained in negotiating purchase terms. 
D)  organizational buyers tend to be primarily motivated by emotional motives. 
E)  all of these statements are true. 
A)  in general,organizational buyers are company specialists in a line of items. 
B)  organizational buyers routinely study competing products and competing suppliers. 
C)  organizational buyers are professionals who are trained in negotiating purchase terms. 
D)  organizational buyers tend to be primarily motivated by emotional motives. 
E)  all of these statements are true.

Question 17

As Bill enters the store he notices a shirt that he likes and decides to buy it even though he came into the store looking for pants.He has made a(n)________ decision.

Accepted Answer

A)  rational 
B)  emotional 
C)  illogical 
D)  subjective 
E)  logical 
A)  rational 
B)  emotional 
C)  illogical 
D)  subjective 
E)  logical

Question 18

Bubbly Inc.has decided to introduce a new line of energy drinks.It does not have the financial resources to widely promote its new product line,but it can make a real impact if it carefully chooses a specific market segment.The CEO of Bubbly thinks the best idea is to market the product to young males,but the VP of Marketing thinks that targeting female professionals is much more likely to lead to success for the new product line.If the following facts were known,which one would weaken the CEO's position?

Accepted Answer

A)  Surveys show that young males have strong brand loyalty to the market leader in energy drinks. 
B)  On many lifestyle issues,young males are opinion leaders. 
C)  Companies that sell clothing usually segment markets more carefully than beverage companies do. 
D)  Targeting a certain market segement does not guarantee success,even if effective positioning is accomplished. 
E)  Young males spend a higher percentage of their income on discretionary purchases than other demographic groups do. 
A)  Surveys show that young males have strong brand loyalty to the market leader in energy drinks. 
B)  On many lifestyle issues,young males are opinion leaders. 
C)  Companies that sell clothing usually segment markets more carefully than beverage companies do. 
D)  Targeting a certain market segement does not guarantee success,even if effective positioning is accomplished. 
E)  Young males spend a higher percentage of their income on discretionary purchases than other demographic groups do.

Question 19

What is a target market? Briefly explain how a well-defined target market is important to a company.

Accepted Answer

- target market: 
- any group of people

Question 20

What are the major external factors that affect a tobacco company? Give an example of these factors.

Accepted Answer

- political and social environments: pol

What is the ratio for value?

At The Bay,online customer satisfaction surveys have replaced the "mystery shopper" system the company used to use.

List four basic methods for collecting marketing research data.

The five major environmental factors in the marketing environment are

Multicultural marketing is part of market segmentation by _________.

Video mining is used by retailers mainly to catch shoplifters.

The four factors in the marketing mix are

All of the following are principal elements of marketing except

Emotional motives lead to irrational thinking and usually wrong decisions.

The marketing concept emphasizes profitability on products as more important than any other criterion.

Sales of janitorial services,mainframe computers,and office supplies to other manufacturers are examples of

Which category of influences on consumer behaviour includes lifestyle,personality,and economic status?

Needing some new clothes,you ask one of your co-workers where he shops.That evening you check the newspapers for sales.You are in the ________ stage of the consumer buying process.

Value is determined by comparing a product's ____; the formula requires dividing .

A car like the Ford Focus tends to be positioned on the basis of economy,while a Porsche tends to be positioned on the basis of performance.

All of the following statements concerning organizational buyers are true except

As Bill enters the store he notices a shirt that he likes and decides to buy it even though he came into the store looking for pants.He has made a(n)________ decision.

What is a target market? Briefly explain how a well-defined target market is important to a company.

What are the major external factors that affect a tobacco company? Give an example of these factors.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Developing and Promoting Goods and Services

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 15: Understanding Marketing Processes and Consumer Behaviour

What is the ratio for value?

At The Bay,online customer satisfaction surveys have replaced the "mystery shopper" system the company used to use.

List four basic methods for collecting marketing research data.

The five major environmental factors in the marketing environment are

Multicultural marketing is part of market segmentation by _________.

Video mining is used by retailers mainly to catch shoplifters.

The four factors in the marketing mix are

All of the following are principal elements of marketing except

Emotional motives lead to irrational thinking and usually wrong decisions.

The marketing concept emphasizes profitability on products as more important than any other criterion.

Sales of janitorial services,mainframe computers,and office supplies to other manufacturers are examples of

Which category of influences on consumer behaviour includes lifestyle,personality,and economic status?

Needing some new clothes,you ask one of your co-workers where he shops.That evening you check the newspapers for sales.You are in the ________ stage of the consumer buying process.

Value is determined by comparing a product's ________________; the formula requires dividing ____________.

A car like the Ford Focus tends to be positioned on the basis of economy,while a Porsche tends to be positioned on the basis of performance.

All of the following statements concerning organizational buyers are true except

As Bill enters the store he notices a shirt that he likes and decides to buy it even though he came into the store looking for pants.He has made a(n)________ decision.

What is a target market? Briefly explain how a well-defined target market is important to a company.

What are the major external factors that affect a tobacco company? Give an example of these factors.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Developing and Promoting Goods and Services

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Value is determined by comparing a product's ____; the formula requires dividing .