Question 1

Sherrie wants to save money and time on her research project.You recommend she use

Accepted Answer

A)  observation. 
B)  focus groups. 
C)  primary data she collects herself. 
D)  secondary data. 
E)  experiments. 
A)  observation. 
B)  focus groups. 
C)  primary data she collects herself. 
D)  secondary data. 
E)  experiments.

Question 2

Small business don't generally fail because of location problems.

Accepted Answer

A) True 
 B)False

Question 3

Information about where people live is used to segment markets by

Accepted Answer

A)  religion and social class. 
B)  demographics. 
C)  geographic variables. 
D)  age and income patterns. 
E)  product-use. 
A)  religion and social class. 
B)  demographics. 
C)  geographic variables. 
D)  age and income patterns. 
E)  product-use.

Question 4

The importance of ________ in marketing can be seen in the example of the introduction of "Crayola IQ" colour pencils because crayons were seen as too "babyish" by 8- to 12-year-olds.

Accepted Answer

A)  language 
B)  geography 
C)  demographics 
D)  history 
E)  psychology 
A)  language 
B)  geography 
C)  demographics 
D)  history 
E)  psychology

Question 5

Who has the responsibility for developing the plan to introduce a new product,service,or idea?

Accepted Answer

A)  The quality assurance manager 
B)  The marketing manager 
C)  The sales manager 
D)  The production manager 
E)  The public relations manager 
A)  The quality assurance manager 
B)  The marketing manager 
C)  The sales manager 
D)  The production manager 
E)  The public relations manager

Question 6

Which of the following terms is used to identify products that are used by companies to produce other products?

Accepted Answer

A)  Service marketing 
B)  Industrial goods 
C)  Target markets 
D)  Consumer goods 
E)  Disaggregate products 
A)  Service marketing 
B)  Industrial goods 
C)  Target markets 
D)  Consumer goods 
E)  Disaggregate products

Question 7

As a consultant to Procter & Gamble,John Smith monitors consumers to determine their buying habits.This research method is known as

Accepted Answer

A)  observation. 
B)  experimentation. 
C)  consumer behaviour analysis. 
D)  focus group research. 
E)  surveying. 
A)  observation. 
B)  experimentation. 
C)  consumer behaviour analysis. 
D)  focus group research. 
E)  surveying.

Sherrie wants to save money and time on her research project.You recommend she use

Small business don't generally fail because of location problems.

Information about where people live is used to segment markets by

The importance of ________ in marketing can be seen in the example of the introduction of "Crayola IQ" colour pencils because crayons were seen as too "babyish" by 8- to 12-year-olds.

Who has the responsibility for developing the plan to introduce a new product,service,or idea?

Which of the following terms is used to identify products that are used by companies to produce other products?

As a consultant to Procter & Gamble,John Smith monitors consumers to determine their buying habits.This research method is known as

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Developing and Promoting Goods and Services

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 15: Understanding Marketing Processes and Consumer Behaviour

Sherrie wants to save money and time on her research project.You recommend she use

Small business don't generally fail because of location problems.

Information about where people live is used to segment markets by

The importance of ________ in marketing can be seen in the example of the introduction of "Crayola IQ" colour pencils because crayons were seen as too "babyish" by 8- to 12-year-olds.

Who has the responsibility for developing the plan to introduce a new product,service,or idea?

Which of the following terms is used to identify products that are used by companies to produce other products?

As a consultant to Procter & Gamble,John Smith monitors consumers to determine their buying habits.This research method is known as

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Developing and Promoting Goods and Services

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters