Question 1

Coca-Cola,Pepsi-Cola,Kleenex,and Chevrolet are examples of

Accepted Answer

A)  private labels. 
B)  brand names. 
C)  product names. 
D)  product line names. 
E)  public labels. 
A)  private labels. 
B)  brand names. 
C)  product names. 
D)  product line names. 
E)  public labels. B

Question 2

What is personal selling?

Accepted Answer

Personal selling is a promotional tool in which a salesperson communicates one-on-one with potential customers.

Question 3

Automobiles and colour TVs are in the ________ stage of their product life cycle.

Accepted Answer

A)  introduction 
B)  growth 
C)  decline 
D)  maturity 
E)  development 
A)  introduction 
B)  growth 
C)  decline 
D)  maturity 
E)  development D

Question 4

Stereos,tires,business suits,and furniture are examples of ________ goods.

Accepted Answer

A)  convenience 
B)  impulse 
C)  coincidental 
D)  shopping 
E)  specialty 
A)  convenience 
B)  impulse 
C)  coincidental 
D)  shopping 
E)  specialty

Question 5

Coupons may be used to encourage customers to try new products,to attract customers away from competitors,or to induce current customers to buy more of a product.

Accepted Answer

A) True 
 B)False

Question 6

What is a benefit?

Accepted Answer

A benefit is the abi

Question 7

What is closing?

Accepted Answer

Closing is the step in the per

Question 8

What actions must be taken to successfully develop a new product? Explain what must occur in each stage of the development process.

Accepted Answer

- the actions follow the seven-step deve

Question 9

Which of the following would MOST weaken the argument for a company continuing with direct mail marketing?

Accepted Answer

A)  It would have to use highly selective mailing lists to ensure that its messages reach the target audience. 
B)  Analysts are predicting a decline in the use of traditional forms of direct mail in coming years. 
C)  Competitors are starting to use more intrusive direct marketing techniques. 
D)  The effectiveness of direct mail marketing would have to be evaluated and monitored continuously in order to reduce costs. 
E)  In terms of per thousand people reached,mass media is much less expensive than direct mail marketing. 
A)  It would have to use highly selective mailing lists to ensure that its messages reach the target audience. 
B)  Analysts are predicting a decline in the use of traditional forms of direct mail in coming years. 
C)  Competitors are starting to use more intrusive direct marketing techniques. 
D)  The effectiveness of direct mail marketing would have to be evaluated and monitored continuously in order to reduce costs. 
E)  In terms of per thousand people reached,mass media is much less expensive than direct mail marketing.

Question 10

Which of the following is correct about the product mix and product line concepts?

Accepted Answer

A)  A product line is broader than a product mix. 
B)  The product mix refers to the group of products a company has available for sale. 
C)  The product line concept applies to physical products,while the product mix concept applies only to services. 
D)  A product line focuses on convenience goods,while a product mix focuses on shopping goods. 
E)  A product line is almost always more expensive than a product mix. 
A)  A product line is broader than a product mix. 
B)  The product mix refers to the group of products a company has available for sale. 
C)  The product line concept applies to physical products,while the product mix concept applies only to services. 
D)  A product line focuses on convenience goods,while a product mix focuses on shopping goods. 
E)  A product line is almost always more expensive than a product mix.

Question 11

What is the last step in the personal selling process?

Accepted Answer

The answer of What is the last step in the...

Question 12

Advertisements for the Swatch Chrono watch remind consumers that they don't get just "real" features like shock and water resistance when they buy the product.This is an example of

Accepted Answer

A)  the value package. 
B)  emotional advertising. 
C)  institutional advertising. 
D)  product differentiation. 
E)  focusing on the visible features of a product. 
A)  the value package. 
B)  emotional advertising. 
C)  institutional advertising. 
D)  product differentiation. 
E)  focusing on the visible features of a product.

Question 13

Mr.Tyler is coming home from a business trip.It is late at night,his cab is waiting,and he suddenly remembers that he forgot to buy his wife a gift.The only shop in the airport that is open sells souvenir T-shirts.Mr.Tyler quickly buys a shirt for $14.95.For him,the shirt was a(n)________ good.

Accepted Answer

A)  convenience 
B)  industrial 
C)  shopping 
D)  accessory 
E)  specialty 
A)  convenience 
B)  industrial 
C)  shopping 
D)  accessory 
E)  specialty

Question 14

A newspaper,coffee,and an Egg McMuffin at McDonald's are all consumer convenience goods.

Accepted Answer

A) True 
 B)False

Question 15

When a salesperson is engaged in qualifying,he or she is

Accepted Answer

A)  screening leads for likelihood of purchase and profitability as customers. 
B)  identifying potential customers. 
C)  selling to only a limited number of key accounts. 
D)  undergoing an on-the-job training process that will eventually lead to a management development program. 
E)  setting up point-of-purchase displays. 
A)  screening leads for likelihood of purchase and profitability as customers. 
B)  identifying potential customers. 
C)  selling to only a limited number of key accounts. 
D)  undergoing an on-the-job training process that will eventually lead to a management development program. 
E)  setting up point-of-purchase displays.

Question 16

The part of the promotional mix that is paid,non-personal communication used by an identified sponsor to inform an audience about a product is

Accepted Answer

A)  publicity. 
B)  sales promotion. 
C)  personal selling. 
D)  advertising. 
E)  pricing. 
A)  publicity. 
B)  sales promotion. 
C)  personal selling. 
D)  advertising. 
E)  pricing.

Question 17

Brand loyalty is measured in three stages.Describe each of these stages.

Accepted Answer

- brand awareness: by putting the brand

Question 18

Hydrogen fuel cells and solar-powered cars are in the ________ stage of their product life cycles.

Accepted Answer

A)  growth 
B)  decline 
C)  introduction 
D)  maturity 
E)  development 
A)  growth 
B)  decline 
C)  introduction 
D)  maturity 
E)  development

Question 19

Which of the following is true with regard to the concept of the value package?

Accepted Answer

A)  The physical characteristics of the product are the primary focus for the consumer. 
B)  The price of the product is the primary focus of the consumer. 
C)  The value package includes both tangible and intangible attributes of the product. 
D)  The value package cannot be high if the price of the product is high. 
E)  The value package concept applies to physical products,but not intangible services. 
A)  The physical characteristics of the product are the primary focus for the consumer. 
B)  The price of the product is the primary focus of the consumer. 
C)  The value package includes both tangible and intangible attributes of the product. 
D)  The value package cannot be high if the price of the product is high. 
E)  The value package concept applies to physical products,but not intangible services.

Question 20

As a start-up company,you need to find ways to reduce promotion costs.Which type of promotion is free?

Accepted Answer

A)  Coupons 
B)  Gift certificates 
C)  Free samples 
D)  Publicity 
E)  Contests 
A)  Coupons 
B)  Gift certificates 
C)  Free samples 
D)  Publicity 
E)  Contests

Coca-Cola,Pepsi-Cola,Kleenex,and Chevrolet are examples of

What is personal selling?

Automobiles and colour TVs are in the ________ stage of their product life cycle.

Stereos,tires,business suits,and furniture are examples of ________ goods.

Coupons may be used to encourage customers to try new products,to attract customers away from competitors,or to induce current customers to buy more of a product.

What is a benefit?

What is closing?

What actions must be taken to successfully develop a new product? Explain what must occur in each stage of the development process.

Which of the following would MOST weaken the argument for a company continuing with direct mail marketing?

Which of the following is correct about the product mix and product line concepts?

What is the last step in the personal selling process?

Advertisements for the Swatch Chrono watch remind consumers that they don't get just "real" features like shock and water resistance when they buy the product.This is an example of

Mr.Tyler is coming home from a business trip.It is late at night,his cab is waiting,and he suddenly remembers that he forgot to buy his wife a gift.The only shop in the airport that is open sells souvenir T-shirts.Mr.Tyler quickly buys a shirt for $14.95.For him,the shirt was a(n)________ good.

A newspaper,coffee,and an Egg McMuffin at McDonald's are all consumer convenience goods.

When a salesperson is engaged in qualifying,he or she is

The part of the promotional mix that is paid,non-personal communication used by an identified sponsor to inform an audience about a product is

Brand loyalty is measured in three stages.Describe each of these stages.

Hydrogen fuel cells and solar-powered cars are in the ________ stage of their product life cycles.

Which of the following is true with regard to the concept of the value package?

As a start-up company,you need to find ways to reduce promotion costs.Which type of promotion is free?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 16: Developing and Promoting Goods and Services

Coca-Cola,Pepsi-Cola,Kleenex,and Chevrolet are examples of

What is personal selling?

Automobiles and colour TVs are in the ________ stage of their product life cycle.

Stereos,tires,business suits,and furniture are examples of ________ goods.

Coupons may be used to encourage customers to try new products,to attract customers away from competitors,or to induce current customers to buy more of a product.

What is a benefit?

What is closing?

What actions must be taken to successfully develop a new product? Explain what must occur in each stage of the development process.

Which of the following would MOST weaken the argument for a company continuing with direct mail marketing?

Which of the following is correct about the product mix and product line concepts?

What is the last step in the personal selling process?

Advertisements for the Swatch Chrono watch remind consumers that they don't get just "real" features like shock and water resistance when they buy the product.This is an example of

Mr.Tyler is coming home from a business trip.It is late at night,his cab is waiting,and he suddenly remembers that he forgot to buy his wife a gift.The only shop in the airport that is open sells souvenir T-shirts.Mr.Tyler quickly buys a shirt for $14.95.For him,the shirt was a(n)________ good.

A newspaper,coffee,and an Egg McMuffin at McDonald's are all consumer convenience goods.

When a salesperson is engaged in qualifying,he or she is

The part of the promotional mix that is paid,non-personal communication used by an identified sponsor to inform an audience about a product is

Brand loyalty is measured in three stages.Describe each of these stages.

Hydrogen fuel cells and solar-powered cars are in the ________ stage of their product life cycles.

Which of the following is true with regard to the concept of the value package?

As a start-up company,you need to find ways to reduce promotion costs.Which type of promotion is free?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters