Question 1

Which of the following products had to be adapted for sale in foreign markets?

Accepted Answer

A)  Budweiser beer 
B)  Coca-Cola 
C)  Marlboro cigarettes 
D)  Personal computers 
E)  All of these 
A)  Budweiser beer 
B)  Coca-Cola 
C)  Marlboro cigarettes 
D)  Personal computers 
E)  All of these

Question 2

The major influences on consumer behaviour are psychological,personal,social,and cultural.

Accepted Answer

A) True 
 B)False

Question 3

When Maytag creates the perception that its products are more reliable (as shown by the lonely repairman),it is using a(n)________ strategy.

Accepted Answer

A)  product differentiation 
B)  promotion 
C)  everyday low prices 
D)  new product development 
E)  market segmentation 
A)  product differentiation 
B)  promotion 
C)  everyday low prices 
D)  new product development 
E)  market segmentation

Question 4

If Brighten Your World Inc.sells its light bulbs to the Jacobs Motor Company to be used in all of their cars as headlights,Brighten Your World is engaging in what type of marketing activity?

Accepted Answer

A)  Marketing research 
B)  Consumer marketing 
C)  Relationship marketing 
D)  Aggregate marketing 
E)  Industrial marketing 
A)  Marketing research 
B)  Consumer marketing 
C)  Relationship marketing 
D)  Aggregate marketing 
E)  Industrial marketing

Question 5

Burberry,whose plaid-lined gabardine raincoats have been a symbol of British tradition since 1856,is repositioning itself as a global luxury brand like Gucci and Louis Vuitton.This is an example of segmentation based on product-use variables.

Accepted Answer

A) True 
 B)False

Question 6

For a company that sells energy drinks,which of the following issues would be LEAST relevant when evaluating the desirability of the young male market segment?

Accepted Answer

A)  The percentage of young males in the general population 
B)  Attitudes that members of this group have about companies that sell energy drinks 
C)  The consumption of energy drinks by young males compared to the consumption patterns of other groups 
D)  The likelihood of targeting young males if an energy drink company were producing a different product 
E)  A company's reputation for social responsibility when young males purchase energy drinks 
A)  The percentage of young males in the general population 
B)  Attitudes that members of this group have about companies that sell energy drinks 
C)  The consumption of energy drinks by young males compared to the consumption patterns of other groups 
D)  The likelihood of targeting young males if an energy drink company were producing a different product 
E)  A company's reputation for social responsibility when young males purchase energy drinks

Question 7

Since a person's cholesterol level can be controlled with either a physical-fitness program or a drug regimen,this means that fitness programs and cholesterol drugs compete as substitute products.

Accepted Answer

A) True 
 B)False

Question 8

When Campbell's markets its soups in distinctive red-and-white cans,it is practicing product differentiation.

Accepted Answer

A) True 
 B)False

Question 9

Scott is an intelligent,conservative programmer.His clothing purchases are typically darker in colour and not the current fad.This is an example of

Accepted Answer

A)  past experience influences. 
B)  cultural influences. 
C)  social influences. 
D)  personal influences. 
E)  psychological influences. 
A)  past experience influences. 
B)  cultural influences. 
C)  social influences. 
D)  personal influences. 
E)  psychological influences.

Question 10

One disadvantage of the experimentation method of conducting marketing research is its high cost.

Accepted Answer

A) True 
 B)False

Question 11

Your boss has empowered you to complete a research project to determine if your company should expand its product line.Your boss only wants to see the final step of the market research process,which is

Accepted Answer

A)  the primary data. 
B)  a report that includes alternative solutions and recommendations. 
C)  the study of the current situations. 
D)  the secondary data. 
E)  a description of the research method you used. 
A)  the primary data. 
B)  a report that includes alternative solutions and recommendations. 
C)  the study of the current situations. 
D)  the secondary data. 
E)  a description of the research method you used.

Question 12

The goal of customer relationship marketing is to build a solid and long-lasting relationship with customers.

Accepted Answer

A) True 
 B)False

Question 13

Market research is the study of what buyers need and how best to meet those needs.

Accepted Answer

A) True 
 B)False

Question 14

Advertising to make people more aware of the hazards of drinking and driving is an example of

Accepted Answer

A)  industrial marketing. 
B)  relationship marketing. 
C)  service marketing. 
D)  idea marketing. 
E)  consumer marketing. 
A)  industrial marketing. 
B)  relationship marketing. 
C)  service marketing. 
D)  idea marketing. 
E)  consumer marketing.

Question 15

Secondary data are generally more useful than primary data because secondary data are more voluminous,more readily available,and cheaper to obtain.

Accepted Answer

A) True 
 B)False

Question 16

Campbell's Soup has discovered that millennials are buying less soup than the population as a whole.This is an illustration of the importance of demographic variables in marketing.

Accepted Answer

A) True 
 B)False

Question 17

The terms "marketing" and "advertising" are basically synonymous.

Accepted Answer

A) True 
 B)False

Question 18

The four Ps of the marketing mix are product,pricing,promotion,and place,and the most important of these is price.

Accepted Answer

A) True 
 B)False

Question 19

If you were the manager for Track & Wheels,a local backhoe dealer,which promotional tool would likely be the best to sell high-priced backhoes?

Accepted Answer

A)  Product placement 
B)  Price placement 
C)  Product differentiation 
D)  Personal selling 
E)  New product development 
A)  Product placement 
B)  Price placement 
C)  Product differentiation 
D)  Personal selling 
E)  New product development

Question 20

After asking people about their "desired scent experience," Procter & Gamble developed Febreze Scentstories,a product that gives off 5 different scents every 30 minutes.They did this after using what approach to data gathering?

Accepted Answer

A)  Video mining 
B)  Observation 
C)  Experimentation 
D)  Focus groups 
E)  Surveys 
A)  Video mining 
B)  Observation 
C)  Experimentation 
D)  Focus groups 
E)  Surveys

Which of the following products had to be adapted for sale in foreign markets?

The major influences on consumer behaviour are psychological,personal,social,and cultural.

When Maytag creates the perception that its products are more reliable (as shown by the lonely repairman),it is using a(n)________ strategy.

If Brighten Your World Inc.sells its light bulbs to the Jacobs Motor Company to be used in all of their cars as headlights,Brighten Your World is engaging in what type of marketing activity?

Burberry,whose plaid-lined gabardine raincoats have been a symbol of British tradition since 1856,is repositioning itself as a global luxury brand like Gucci and Louis Vuitton.This is an example of segmentation based on product-use variables.

For a company that sells energy drinks,which of the following issues would be LEAST relevant when evaluating the desirability of the young male market segment?

Since a person's cholesterol level can be controlled with either a physical-fitness program or a drug regimen,this means that fitness programs and cholesterol drugs compete as substitute products.

When Campbell's markets its soups in distinctive red-and-white cans,it is practicing product differentiation.

Scott is an intelligent,conservative programmer.His clothing purchases are typically darker in colour and not the current fad.This is an example of

One disadvantage of the experimentation method of conducting marketing research is its high cost.

Your boss has empowered you to complete a research project to determine if your company should expand its product line.Your boss only wants to see the final step of the market research process,which is

The goal of customer relationship marketing is to build a solid and long-lasting relationship with customers.

Market research is the study of what buyers need and how best to meet those needs.

Advertising to make people more aware of the hazards of drinking and driving is an example of

Secondary data are generally more useful than primary data because secondary data are more voluminous,more readily available,and cheaper to obtain.

Campbell's Soup has discovered that millennials are buying less soup than the population as a whole.This is an illustration of the importance of demographic variables in marketing.

The terms "marketing" and "advertising" are basically synonymous.

The four Ps of the marketing mix are product,pricing,promotion,and place,and the most important of these is price.

If you were the manager for Track & Wheels,a local backhoe dealer,which promotional tool would likely be the best to sell high-priced backhoes?

After asking people about their "desired scent experience," Procter & Gamble developed Febreze Scentstories,a product that gives off 5 different scents every 30 minutes.They did this after using what approach to data gathering?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Developing and Promoting Goods and Services

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 15: Understanding Marketing Processes and Consumer Behaviour

Which of the following products had to be adapted for sale in foreign markets?

The major influences on consumer behaviour are psychological,personal,social,and cultural.

When Maytag creates the perception that its products are more reliable (as shown by the lonely repairman),it is using a(n)________ strategy.

If Brighten Your World Inc.sells its light bulbs to the Jacobs Motor Company to be used in all of their cars as headlights,Brighten Your World is engaging in what type of marketing activity?

Burberry,whose plaid-lined gabardine raincoats have been a symbol of British tradition since 1856,is repositioning itself as a global luxury brand like Gucci and Louis Vuitton.This is an example of segmentation based on product-use variables.

For a company that sells energy drinks,which of the following issues would be LEAST relevant when evaluating the desirability of the young male market segment?

Since a person's cholesterol level can be controlled with either a physical-fitness program or a drug regimen,this means that fitness programs and cholesterol drugs compete as substitute products.

When Campbell's markets its soups in distinctive red-and-white cans,it is practicing product differentiation.

Scott is an intelligent,conservative programmer.His clothing purchases are typically darker in colour and not the current fad.This is an example of

One disadvantage of the experimentation method of conducting marketing research is its high cost.

Your boss has empowered you to complete a research project to determine if your company should expand its product line.Your boss only wants to see the final step of the market research process,which is

The goal of customer relationship marketing is to build a solid and long-lasting relationship with customers.

Market research is the study of what buyers need and how best to meet those needs.

Advertising to make people more aware of the hazards of drinking and driving is an example of

Secondary data are generally more useful than primary data because secondary data are more voluminous,more readily available,and cheaper to obtain.

Campbell's Soup has discovered that millennials are buying less soup than the population as a whole.This is an illustration of the importance of demographic variables in marketing.

The terms "marketing" and "advertising" are basically synonymous.

The four Ps of the marketing mix are product,pricing,promotion,and place,and the most important of these is price.

If you were the manager for Track & Wheels,a local backhoe dealer,which promotional tool would likely be the best to sell high-priced backhoes?

After asking people about their "desired scent experience," Procter & Gamble developed Febreze Scentstories,a product that gives off 5 different scents every 30 minutes.They did this after using what approach to data gathering?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Developing and Promoting Goods and Services

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters