Question 1

Which of the following is NOT a role of packaging and labeling?

Accepted Answer

A)  To comply with government regulations 
B)  To protect the product from damage 
C)  To identify products and communicate usage 
D)  To control costs 
A)  To comply with government regulations 
B)  To protect the product from damage 
C)  To identify products and communicate usage 
D)  To control costs D

Question 2

Describe the benefits of having marketing intermediaries and provide an example.

Accepted Answer

Marketing utility is created when intermediaries help ensure that products are available for sale when and where customers want to purchase them. If you want something warm to eat on a cold winter night, you don't call up Campbell's Soup and ask them to ship a can of chicken noodle soup. Instead, you go to the nearest grocery store, where you find utility in the form of product availability. In addition, intermediaries perform such important services as transporting merchandise to convenient locations. Finally, by representing numerous producers, a marketing intermediary can cut the costs of buying and selling.

Question 3

Viola is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources. Viola is in what stage of product development?

Accepted Answer

A)  Test marketing 
B)  Product development 
C)  Screening 
D)  Commercialization 
A)  Test marketing 
B)  Product development 
C)  Screening 
D)  Commercialization C

Question 4

A manufacturer of a new moisturizing shampoo offers free samples to all potential consumers. The product is generally in the introductory stage.

Accepted Answer

A) True 
 B)False

Question 5

Vending machines are an example of _____.

Accepted Answer

A)  direct selling 
B)  direct-response retailing 
C)  automatic merchandising 
D)  indirect selling 
A)  direct selling 
B)  direct-response retailing 
C)  automatic merchandising 
D)  indirect selling

Question 6

MATCHING
Complete the following using the terms listed.
-In a process called the _____, new retailers enter the market by offering lower prices made possible through reductions in service.

Accepted Answer

A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question 7

Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style, and color would be classified as _____.

Accepted Answer

A)  business products 
B)  shopping products 
C)  specialty products 
D)  convenience products 
A)  business products 
B)  shopping products 
C)  specialty products 
D)  convenience products

Question 8

Adding a marketing intermediary to the distribution process often lowers consumer prices.

Accepted Answer

A) True 
 B)False

Question 9

In logistics, speed is a major contributor to cost.

Accepted Answer

A) True 
 B)False

Question 10

Describe methods used to extend life cycle of a product.

Accepted Answer

A commonly used strategy for extending t

Question 11

When Griffin Corp. purchases light bulbs for everyday use, it is purchasing _____.

Accepted Answer

A)  expense items 
B)  component parts 
C)  raw materials 
D)  supplies 
A)  expense items 
B)  component parts 
C)  raw materials 
D)  supplies

Question 12

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 13

An example of supply items would be _____.

Accepted Answer

A)  computers 
B)  paper clips 
C)  cotton 
D)  hand tools 
A)  computers 
B)  paper clips 
C)  cotton 
D)  hand tools

Question 14

Packaging and labeling play a major role in a firm's overall product strategy.

Accepted Answer

A) True 
 B)False

Question 15

During the introductory stage, firms aggressively protect their market share and distinguish their products from those of competitors.

Accepted Answer

A) True 
 B)False

Question 16

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on _____.

Accepted Answer

A)  reducing the size of an available market through selective advertising 
B)  informing the market about the item and explaining its features, uses, and benefits 
C)  communicating new uses for the product 
D)  using word-of-mouth referrals 
A)  reducing the size of an available market through selective advertising 
B)  informing the market about the item and explaining its features, uses, and benefits 
C)  communicating new uses for the product 
D)  using word-of-mouth referrals

Question 17

Explain the relationship between a company's product line and product mix.

Accepted Answer

A product line is a series of related pr

Question 18

Which of the following is NOT a benefit of using the Universal Product Code (UPC)?

Accepted Answer

A)  It controls inventory. 
B)  It speeds up retail transactions. 
C)  It provides caloric and nutrition information. 
D)  It evaluates customer purchases. 
A)  It controls inventory. 
B)  It speeds up retail transactions. 
C)  It provides caloric and nutrition information. 
D)  It evaluates customer purchases.

Question 19

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Accepted Answer

A) True 
 B)False

Question 20

Physical distribution is a major focus for logistics management.

Accepted Answer

A) True 
 B)False

Which of the following is NOT a role of packaging and labeling?

Describe the benefits of having marketing intermediaries and provide an example.

Viola is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources. Viola is in what stage of product development?

A manufacturer of a new moisturizing shampoo offers free samples to all potential consumers. The product is generally in the introductory stage.

Vending machines are an example of _____.

MATCHING Complete the following using the terms listed. -In a process called the _____, new retailers enter the market by offering lower prices made possible through reductions in service.

Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style, and color would be classified as _____.

Adding a marketing intermediary to the distribution process often lowers consumer prices.

In logistics, speed is a major contributor to cost.

Describe methods used to extend life cycle of a product.

When Griffin Corp. purchases light bulbs for everyday use, it is purchasing _____.

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

An example of supply items would be _____.

Packaging and labeling play a major role in a firm's overall product strategy.

During the introductory stage, firms aggressively protect their market share and distinguish their products from those of competitors.

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on _____.

Explain the relationship between a company's product line and product mix.

Which of the following is NOT a benefit of using the Universal Product Code (UPC)?

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Physical distribution is a major focus for logistics management.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

Which of the following is NOT a role of packaging and labeling?

Describe the benefits of having marketing intermediaries and provide an example.

Viola is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources. Viola is in what stage of product development?

A manufacturer of a new moisturizing shampoo offers free samples to all potential consumers. The product is generally in the introductory stage.

Vending machines are an example of _____.

MATCHING Complete the following using the terms listed. -In a process called the _____, new retailers enter the market by offering lower prices made possible through reductions in service.

Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style, and color would be classified as _____.

Adding a marketing intermediary to the distribution process often lowers consumer prices.

In logistics, speed is a major contributor to cost.

Describe methods used to extend life cycle of a product.

When Griffin Corp. purchases light bulbs for everyday use, it is purchasing _____.

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

An example of supply items would be _____.

Packaging and labeling play a major role in a firm's overall product strategy.

During the introductory stage, firms aggressively protect their market share and distinguish their products from those of competitors.

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on _____.

Explain the relationship between a company's product line and product mix.

Which of the following is NOT a benefit of using the Universal Product Code (UPC)?

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Physical distribution is a major focus for logistics management.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters