Exam 12: Product and Distribution Strategies

Which classification of business goods is long-lived and relatively expensive?

Lands' End and other catalog retailers are classified as nonstore, direct sellers of goods.

To reach a target market with a small number of buyers, a direct distribution channel is often the best choice.

In which stage of the product life cycle do sales reach a saturation level, making further sales expansion difficult?

Complex, expensive products generally require long distribution channels.

Intensive distribution generally suits low-priced convenience goods.

Which of the following is necessary for a brand to be effective?

Identify and describe the major stages of the product life cycle.

Some firms will dodge the process of test marketing in order to avoid having their competitors learn of their strategies.

Consumers are examples of marketing intermediaries.

Newspapers and magazines use which approach to distribution intensity?

While marketing a new wireless phone, Levine Corp. decided to skip the _____ stage of product development due to the expense of developing a limited production run, as well as concern over revealing product strategies to the competition.

Logistics is the process of coordinating the flow of goods, services, and information among all members of the supply chain.

Provide examples of each of the following consumer products: convenience, shopping, and business.

Cell phones are an example of a product in the _____ stage.

If a company's target market is small and buyers are concentrated in a specific geographical area, which distribution channel would be most effective?

The use of direct distribution channels is most common in the _____ market.

A company's product line is a group of related products marked by similar physical characteristics.

A brand manager or product manager plans and implements the balance of promotional, pricing, distribution, and product arrangements.

Verve Inc. sells some of its products like cellphone covers, sling bags, and wallets, by storing, displaying, and selling them in gift shops, supermarkets, and drug stores. This implies that Verve is a _____.