Exam 12: Product and Distribution Strategies

MATCHING Complete the following using the terms listed. -_____ are items a consumer seeks to purchase frequently, immediately, and with little effort.

The cellular phone is an example of a product considered to be undergoing the decline stage.

The three categories of business products are convenience goods, shopping goods, and specialty products.

Compare the classification of consumer goods and services to business goods and services.

Describe the supply chain.

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide, the store is promoting its _____ brand.

Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime constitute Coca Cola's _____ of soft drinks.

Procter & Gamble markets laundry soap with the brand names of Tide, Cheer, and Dash. Each brand targets a specific market segment. Procter & Gamble is using _____ branding.

MATCHING Complete the following using the terms listed. -A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n) _____ .

In which stage of the product life cycle do competitors enter the field with similar offerings?

Marketing intermediaries include _____.

What method of transportation accounts for the majority of finished goods finding their way to consumers?

Which of the following statements is true of selective distribution?

In a process called the _____, products pass through a series of stages from their initial appearance to their decline.

Jonathan drives 40 minutes on a road to buy Starbucks coffee even though there is a Dunkin Donuts 10 minutes away from his apartment. In this case, Starbucks coffee is considered a specialty product.

_____ stock the products they distribute and fill orders from their inventories.

Which of the following classifications of products apply to business goods and services?

A brand is generally just a name.

Advertising slogans, such as "Just Do It" or "Obey Your Thirst," are _____ that are given legal protection solely to the brand's owner.

A(n) _____ is the major supplier designated by a business customer to assume responsibility for dealing with all the other vendors for a project and presenting the entire package to the business buyer.