Exam 12: Product and Distribution Strategies

MATCHING Complete the following using the terms listed. -A(n) _____ is a distribution channel that sells primarily to retailers, other wholesalers, or business users.

(Multiple Choice)

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Question 21

MATCHING Complete the following using the terms listed. -The process of coordinating the flow of goods, services, and information among members of the supply chain is called _____.

(Multiple Choice)

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Question 22

A firm's most important consideration in choosing a distribution channel is competition.

(True/False)

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Question 23

Goods and services are classified as either consumer or business, depending on the _____.

(Multiple Choice)

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Question 24

Unlike category managers, product managers have profit responsibility for their product group.

(True/False)

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Question 25

Physical distribution is the movement of products from producer to user.

(True/False)

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Question 26

A consumer who is at the stage of brand insistence will go out of their way to buy a product belonging to that brand, whether it be traveling to a store farther away or making an online purchase.

(True/False)

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Question 27

When Arm & Hammer branches out from baking soda into laundry detergent and toothpaste, the company is expanding its product line.

(True/False)

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Question 28

Which of the following is a reason why some firms skip test marketing?

(Multiple Choice)

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Question 29

Which of the following best describes convenience products?

(Multiple Choice)

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Question 30

Different products will stay in each stage of the product life-cycle for varying amounts of time.

(True/False)

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Question 31

Wholesalers are examples of marketing intermediaries.

(True/False)

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Question 32

A product is a bundle of physical, service, and symbolic characteristics.

(True/False)

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Question 33

Which of the following is inconsistent with a product in its decline stage?

(Multiple Choice)

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Question 34

Retailers base their pricing decisions on the costs of purchasing products from other channel members.

(True/False)

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Question 35

MATCHING Complete the following using the terms listed. -A company's _____ is a group of related products marked by physical similarities or intended for a similar market.

(Multiple Choice)

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Question 36

A food producer's goods are carried by thousands of grocery stores across the country. Which of the following distribution channels is the manufacturer most likely to use?

(Multiple Choice)

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Question 37

One product may be considered a shopping product by one consumer and a convenience product by another consumer.

(True/False)

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Question 38

The early stages of a product's life cycle are generally the most profitable for the company because there is little competition.

(True/False)

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Question 39

Provide examples of products using the three levels of distribution intensity.

(Essay)

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Question 40

Showing 21 - 40 of 184

MATCHING Complete the following using the terms listed. -A(n) _____ is a distribution channel that sells primarily to retailers, other wholesalers, or business users.

MATCHING Complete the following using the terms listed. -The process of coordinating the flow of goods, services, and information among members of the supply chain is called _____.

A firm's most important consideration in choosing a distribution channel is competition.

Goods and services are classified as either consumer or business, depending on the _____.

Unlike category managers, product managers have profit responsibility for their product group.

Physical distribution is the movement of products from producer to user.

A consumer who is at the stage of brand insistence will go out of their way to buy a product belonging to that brand, whether it be traveling to a store farther away or making an online purchase.

When Arm & Hammer branches out from baking soda into laundry detergent and toothpaste, the company is expanding its product line.

Which of the following is a reason why some firms skip test marketing?

Which of the following best describes convenience products?

Different products will stay in each stage of the product life-cycle for varying amounts of time.

Wholesalers are examples of marketing intermediaries.

A product is a bundle of physical, service, and symbolic characteristics.

Which of the following is inconsistent with a product in its decline stage?

Retailers base their pricing decisions on the costs of purchasing products from other channel members.

MATCHING Complete the following using the terms listed. -A company's _____ is a group of related products marked by physical similarities or intended for a similar market.

A food producer's goods are carried by thousands of grocery stores across the country. Which of the following distribution channels is the manufacturer most likely to use?

One product may be considered a shopping product by one consumer and a convenience product by another consumer.

The early stages of a product's life cycle are generally the most profitable for the company because there is little competition.

Provide examples of products using the three levels of distribution intensity.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

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