Exam 12: Product and Distribution Strategies

The commercialization stage is also known as the product launch.

A new computer server is classified as an expense item.

The activities involved with the actual movement of goods from the producer to the user are part of the _____.

Paycheck services would be classified as specialty products.

Vanstone Inc., a retailer, sells apparels, snacks, and furnishing using its own label. This scenario depicts Vanstone's _____ brand.

Sales offices often store all inventories.

Promotion activities increase substantially when a product begins to enter the decline stage.

Services are always classified as business products.

Daft Corp. sells a range of products like Panther cellphones, Ober laptops, and Zappa music players. These products represent the _____ of Daft Corp.

Trademark protection extends to design logos, slogans, packaging elements, and product features such as color and shape.

A product line is a group of _____ products marked by physical _____.

A retailer's collection of high-tech gadgets and electronic equipment encompasses the company's _____.

A portable drill is classified as which of the following?

Only a few dealers of Nebula Corp., an automobile manufacturer, are located in the New York metropolitan area. For buyers who will accept no substitute, Nebula automobiles are _____.

In which stage of the product life cycle do profits generally first appear?

Marketing intermediaries often create financial burdens for manufacturers.

Olivia owns a store that prepares gourmet chocolates, which are hand-made and sold on the premises. What type of product is Olivia selling?

MATCHING Complete the following using the terms listed. -A(n) _____ is a firm that moves goods between producers and consumers or business users.

Intensive distribution is a strategy used by the marketers of which of the following products?

The appropriate distribution, promotion, and pricing strategies are essentially the same for most business and consumer products.