Exam 12: Product and Distribution Strategies

Natural resources, such as iron ore used in producing finished goods, are classified as _____.

Merchant wholesalers are independently owned and take actual title to the goods they handle.

Barnes and Noble starts earning 30% more profit a month after their new e-reader hit the shelves. Consumers continuously recommend the new product to friends. The e-reader is in the growth stage.

Yorke Corp. manufactures sunscreens with various sun protection factors, which constitutes the company's _____.

Explain why choosing the right package and label is especially crucial in international marketing.

E-readers were introduced with great success. Additional companies have entered the market and sales have continued steadily. E-readers are an example of a product in the _____ stage of the product life cycle.

A bundle of physical, service, and symbolic characteristics designed to satisfy customer wants is called _____.

Marketers should design their packaging and labeling to implement the same color and design as the native country of their consumers.

Andrew wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices. When he is ready to buy, Andrew will be purchasing a(n) _____ product.

During a product's maturity stage, firms concentrate on capturing competitors' customers, often dropping prices to further the appeal.

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

Technological change can compress the life cycle of products.

The end of the supply chain is when goods or services are delivered to marketing intermediaries.

A selective distribution contract requires cooperation by many intermediaries, including wholesalers and retailers, to achieve maximum coverage.

A building contractor is creating a southwestern-style restaurant in Manhattan. Which method of transportation would be best for shipping ceramic tile from New Mexico to New York?

Wholesalers are primarily owned by manufacturers.

Which of the following is NOT a consideration when deciding which distribution channel is most efficient?

Which of the following is NOT a category of wholesaling intermediaries?

The tires of race cars are classified as _____.

A marketer's product strategy focuses on a product's _____.