Question 1

One advantage of Internet retailing is that adding a large product mix to a Web site is less costly than making room on a store's shelves.

Accepted Answer

A) True 
 B)False

Question 2

Define product. What decisions are included in the marketing conception of a product?

Accepted Answer

A product is a bundle of physical, servi

Question 3

The purchase of a new jet by Damon Airlines Inc. is an example of a(n) _____ purchase.

Accepted Answer

A)  specialty good 
B)  component part 
C)  installation 
D)  supply 
A)  specialty good 
B)  component part 
C)  installation 
D)  supply

Question 4

Meryl has been analyzing the competitive standings of one of her products. Since she began her operation, 20 similar products have appeared, forcing her to change distribution strategies. Meryl has also changed pricing strategies in order to remain competitive. Sales volume has dipped, and she suspects sales of her product have reached a saturation level. This item is in which of the following stages of the product life cycle?

Accepted Answer

A)  Decline stage 
B)  Growth stage 
C)  Maturity stage 
D)  Introductory stage 
A)  Decline stage 
B)  Growth stage 
C)  Maturity stage 
D)  Introductory stage

Question 5

Define concept testing and focus groups.

Accepted Answer

Concept testing refers to marketing rese

Question 6

Galaxy Corp. buys, stores, and transfers cosmetic goods produced by Haven Inc. and sells them to consumers or business users. This scenario indicates that Galaxy is a _____.

Accepted Answer

A)  direct distribution channel 
B)  category advisor 
C)  sales office 
D)  marketing intermediary 
A)  direct distribution channel 
B)  category advisor 
C)  sales office 
D)  marketing intermediary

Question 7

Agents and brokers may take possession of the goods they handle, but they never take title.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT a benefit of marketing intermediaries?

Accepted Answer

A)  Costs of buying and selling are decreased. 
B)  Makers of a product can contact customers cost effectively. 
C)  Marketing utility is created. 
D)  Services such as transporting merchandise to convenient locations are performed. 
A)  Costs of buying and selling are decreased. 
B)  Makers of a product can contact customers cost effectively. 
C)  Marketing utility is created. 
D)  Services such as transporting merchandise to convenient locations are performed.

Question 9

The first step in developing a competitive retailing strategy is to _____.

Accepted Answer

A)  decide on general product categories 
B)  decide on the best location 
C)  identify a target market 
D)  identify the necessary level of customer service 
A)  decide on general product categories 
B)  decide on the best location 
C)  identify a target market 
D)  identify the necessary level of customer service

Question 10

The combination of industry saturation and intense competition indicates that a product has reached the _____ stage of its product life cycle.

Accepted Answer

A)  growth 
B)  maturity 
C)  decline 
D)  early 
A)  growth 
B)  maturity 
C)  decline 
D)  early

Question 11

Differentiate among a brand, a brand name, and a trademark.

Accepted Answer

A brand is a name, term, sign, symbol, d

Question 12

According to the wheel of retailing, new types of retailers enter the market and gain a competitive foothold by offering superior service.

Accepted Answer

A) True 
 B)False

Question 13

Gillette produces several different types of razors. These different types of razors represent Gillette's product line.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is a specialty product?

Accepted Answer

A)  Armani designer clothing 
B)  Dining room set 
C)  Insurance policy 
D)  Gallon of milk 
A)  Armani designer clothing 
B)  Dining room set 
C)  Insurance policy 
D)  Gallon of milk

Question 15

The two major components of an organization's distribution strategy are direct distribution and the use of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 16

By providing convenient locations with free parking, shopping centers have replaced downtown shopping in many urban areas.

Accepted Answer

A) True 
 B)False

Question 17

MATCHING
Complete the following using the terms listed.
-Coca-Cola, Nike, Google, and American Express are examples of _____.

Accepted Answer

A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question 18

Pampered Chef items that are purchased at house parties are examples of automatic merchandising.

Accepted Answer

A) True 
 B)False

Question 19

General Mills products include Betty Crocker, Pillsbury, Haagen-Dazs, Green Giant, Hamburger Helper, and Progresso. These examples constitute General Mills' _____.

Accepted Answer

A)  distribution strategy 
B)  product mix 
C)  product cluster 
D)  product line 
A)  distribution strategy 
B)  product mix 
C)  product cluster 
D)  product line

Question 20

Mercedes-Benz is an example of a company that benefits from the added value of its successful name. This brand _____ can result in financial gain due to large market shares and less price sensitivity.

Accepted Answer

A)  awareness 
B)  recognition 
C)  equity 
D)  association 
A)  awareness 
B)  recognition 
C)  equity 
D)  association

One advantage of Internet retailing is that adding a large product mix to a Web site is less costly than making room on a store's shelves.

Define product. What decisions are included in the marketing conception of a product?

The purchase of a new jet by Damon Airlines Inc. is an example of a(n) _____ purchase.

Define concept testing and focus groups.

Galaxy Corp. buys, stores, and transfers cosmetic goods produced by Haven Inc. and sells them to consumers or business users. This scenario indicates that Galaxy is a _____.

Agents and brokers may take possession of the goods they handle, but they never take title.

Which of the following is NOT a benefit of marketing intermediaries?

The first step in developing a competitive retailing strategy is to _____.

The combination of industry saturation and intense competition indicates that a product has reached the _____ stage of its product life cycle.

Differentiate among a brand, a brand name, and a trademark.

According to the wheel of retailing, new types of retailers enter the market and gain a competitive foothold by offering superior service.

Gillette produces several different types of razors. These different types of razors represent Gillette's product line.

Which of the following is a specialty product?

The two major components of an organization's distribution strategy are direct distribution and the use of marketing intermediaries.

By providing convenient locations with free parking, shopping centers have replaced downtown shopping in many urban areas.

MATCHING Complete the following using the terms listed. -Coca-Cola, Nike, Google, and American Express are examples of _____.

Pampered Chef items that are purchased at house parties are examples of automatic merchandising.

General Mills products include Betty Crocker, Pillsbury, Haagen-Dazs, Green Giant, Hamburger Helper, and Progresso. These examples constitute General Mills' _____.

Mercedes-Benz is an example of a company that benefits from the added value of its successful name. This brand _____ can result in financial gain due to large market shares and less price sensitivity.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

One advantage of Internet retailing is that adding a large product mix to a Web site is less costly than making room on a store's shelves.

Define product. What decisions are included in the marketing conception of a product?

The purchase of a new jet by Damon Airlines Inc. is an example of a(n) _____ purchase.

Define concept testing and focus groups.

Galaxy Corp. buys, stores, and transfers cosmetic goods produced by Haven Inc. and sells them to consumers or business users. This scenario indicates that Galaxy is a _____.

Agents and brokers may take possession of the goods they handle, but they never take title.

Which of the following is NOT a benefit of marketing intermediaries?

The first step in developing a competitive retailing strategy is to _____.

The combination of industry saturation and intense competition indicates that a product has reached the _____ stage of its product life cycle.

Differentiate among a brand, a brand name, and a trademark.

According to the wheel of retailing, new types of retailers enter the market and gain a competitive foothold by offering superior service.

Gillette produces several different types of razors. These different types of razors represent Gillette's product line.

Which of the following is a specialty product?

The two major components of an organization's distribution strategy are direct distribution and the use of marketing intermediaries.

By providing convenient locations with free parking, shopping centers have replaced downtown shopping in many urban areas.

MATCHING Complete the following using the terms listed. -Coca-Cola, Nike, Google, and American Express are examples of _____.

Pampered Chef items that are purchased at house parties are examples of automatic merchandising.

General Mills products include Betty Crocker, Pillsbury, Haagen-Dazs, Green Giant, Hamburger Helper, and Progresso. These examples constitute General Mills' _____.

Mercedes-Benz is an example of a company that benefits from the added value of its successful name. This brand _____ can result in financial gain due to large market shares and less price sensitivity.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters