Exam 8: Information Gathering and Processing in Retailing

Marketing research in retailing involves _____.

Only continuously available data are stored in a retail information system.

Sampling is based upon judgment or convenience in a _____.

The procedure to gather,integrate,apply,and store information related to specific subject areas is _____.

In a survey,_____.

The use of virtual reality software to conduct research through a "virtual shopping environment" is a part of _____.

An effective retail information system should contain both primary and secondary data.

An example of external secondary data is _____.

The information needs of retail managers are collected,organized,and stored on a continuous basis in _____.

Interviewer bias is minimized in which survey form?

The distinction between internal and external secondary data is based on the _____.

Participation by incorrect respondents is a major problem in which survey?

An application of data mining is _____.

The issue (problem)definition stage of the marketing research process often seeks to determine which controllable factor in retailing strategy to further study.

Data are consolidated in one location but available locally in _____.

A retailer determines the value of a downtown retail site through monitoring pedestrian traffic counts.This illustrates which data collection technique?

A researcher notes the percentage of shoppers who pass by and who purchase detergents in a supermarket.The researcher is utilizing _____.

Examples of the effective use of retail research are the continuation of past strategies and tactics and assuming that past trends will continue into the future.

A retailer seeks to conduct a survey that requires lengthy responses by respondents.Many questions are also difficult to understand.The retailer should utilize which survey technique?

A mystery shopper is a form of which primary data collection technique?