Question 1

A marketing manager should

Accepted Answer

A)  know that most consumer complaints do not require a response because the consumer's dissatisfaction is beyond the control of the firm. 
B)  recognize that many consumers who complain are trouble makers and that not much can or should be done about their complaints. 
C)  assume that most customers who are dissatisfied will complain, but that people who are satisfied will be silent. 
D)  be concerned that many of the complaints that are reported are never resolved. 
E)  recognize that a "complaint" box isn't needed if the firm is really market-oriented in the first place. 
A)  know that most consumer complaints do not require a response because the consumer's dissatisfaction is beyond the control of the firm. 
B)  recognize that many consumers who complain are trouble makers and that not much can or should be done about their complaints. 
C)  assume that most customers who are dissatisfied will complain, but that people who are satisfied will be silent. 
D)  be concerned that many of the complaints that are reported are never resolved. 
E)  recognize that a "complaint" box isn't needed if the firm is really market-oriented in the first place.

Question 2

The legal environment sets the maximum standards of ethical behavior in a society.

Accepted Answer

A) True 
 B)False

Question 3

Which of the 4Ps in the marketing mix is most directly related to the instructions that come with a new high-definition television set?

Accepted Answer

A)  Product 
B)  Place 
C)  Promotion 
D)  Price 
A)  Product 
B)  Place 
C)  Promotion 
D)  Price

Question 4

According to a survey of workers, almost half of them have admitted to taking some type of unethical or illegal action in the recent past.

Accepted Answer

A) True 
 B)False

Question 5

Provided that a product satisfies customer needs, advertising can:

Accepted Answer

A)  manipulate customers into buying a product. 
B)  raise the cost of producing a product. 
C)  assure a product does not fail. 
D)  prevent economies of scale in manufacturing. 
E)  increase demand for the product. 
A)  manipulate customers into buying a product. 
B)  raise the cost of producing a product. 
C)  assure a product does not fail. 
D)  prevent economies of scale in manufacturing. 
E)  increase demand for the product.

Question 6

Marketing strategy planning is difficult for marketing managers because:

Accepted Answer

A)  they rarely know enough about the needs and attitudes of their target markets. 
B)  other dimensions of the market environment may force changes in possible marketing mixes. 
C)  proposed plans for each of the "four Ps" have to be blended together. 
D)  competitors are usually trying to satisfy the same or similar needs. 
E)  All of these alternatives are correct. 
A)  they rarely know enough about the needs and attitudes of their target markets. 
B)  other dimensions of the market environment may force changes in possible marketing mixes. 
C)  proposed plans for each of the "four Ps" have to be blended together. 
D)  competitors are usually trying to satisfy the same or similar needs. 
E)  All of these alternatives are correct.

Question 7

Offering a marketing mix that is like what is available from competitors usually

Accepted Answer

A)  doesn't provide superior value. 
B)  reveals where customers are located. 
C)  amounts to a feasible strategy. 
D)  offers a competitive advantage. 
E)  provides differentiation for the seller. 
A)  doesn't provide superior value. 
B)  reveals where customers are located. 
C)  amounts to a feasible strategy. 
D)  offers a competitive advantage. 
E)  provides differentiation for the seller.

Question 8

The cost of environmental damage is now a measured cost of most firms that is passed along to consumers.

Accepted Answer

A) True 
 B)False

Question 9

The job of integrating the four Ps strategy decisions is the responsibility of the company controller since the money to do so must be available.

Accepted Answer

A) True 
 B)False

Question 10

Satisfaction with a firm's marketing efforts can be roughly measured by

Accepted Answer

A)  its profit. 
B)  the firm's impact on the macro-marketing system. 
C)  the size of its target markets. 
D)  its marketing mix. 
E)  None of these are good measurements. 
A)  its profit. 
B)  the firm's impact on the macro-marketing system. 
C)  the size of its target markets. 
D)  its marketing mix. 
E)  None of these are good measurements.

Question 11

In a marketing plan, which of the following would not be included in the Promotion area?

Accepted Answer

A)  Advertising. 
B)  Packaging. 
C)  Personal selling. 
D)  Sales promotion. 
E)  Publicity. 
A)  Advertising. 
B)  Packaging. 
C)  Personal selling. 
D)  Sales promotion. 
E)  Publicity.

Question 12

A marketing plan should contain specific information like costs and sales forecasts, but not background information about customers, competitors, or the company's resources.

Accepted Answer

A) True 
 B)False

Question 13

Making sure that the benefits a customer receives from a marketing mix exceed the customer's costs of obtaining those benefits is one way to gain a competitive advantage.

Accepted Answer

A) True 
 B)False

Question 14

A marketing plan should be developed for a:

Accepted Answer

A)  five-year period. 
B)  year. 
C)  quarter. 
D)  month. 
E)  Any of these-depending on the situation. 
A)  five-year period. 
B)  year. 
C)  quarter. 
D)  month. 
E)  Any of these-depending on the situation.

Question 15

Micro-marketing efforts help the economy grow by stimulating innovation.

Accepted Answer

A) True 
 B)False

Question 16

Consumers-as well as business firms-should behave in a more socially responsible manner to improve the performance of our macro-marketing system.

Accepted Answer

A) True 
 B)False

Question 17

Given the U.S. economy's basic objective, the best measure of the effectiveness of the U.S. macro-marketing system is:

Accepted Answer

A)  GDP growth. 
B)  the equality of income distribution. 
C)  how efficiently resources are used. 
D)  how many new products are introduced. 
E)  the level of consumer satisfaction. 
A)  GDP growth. 
B)  the equality of income distribution. 
C)  how efficiently resources are used. 
D)  how many new products are introduced. 
E)  the level of consumer satisfaction.

Question 18

Which of the following is NOT a trend affecting marketing strategy planning in the area of Demographic Patterns?

Accepted Answer

A)  Explosion in senior and ethnic submarkets. 
B)  Higher real income growth in U.S. 
C)  Geographic shifts in population. 
D)  Aging of the baby boomers. 
E)  Population growth slowdown in U.S. 
A)  Explosion in senior and ethnic submarkets. 
B)  Higher real income growth in U.S. 
C)  Geographic shifts in population. 
D)  Aging of the baby boomers. 
E)  Population growth slowdown in U.S.

Question 19

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?

Accepted Answer

A)  More attention to quality. 
B)  Slower new-product development. 
C)  More attention to service technologies. 
D)  Research and development teams with market-driven focus. 
E)  More attention to sustainable design. 
A)  More attention to quality. 
B)  Slower new-product development. 
C)  More attention to service technologies. 
D)  Research and development teams with market-driven focus. 
E)  More attention to sustainable design.

Question 20

To meet the new competition, prices of the old products usually

Accepted Answer

A)  drop. 
B)  remain unchanged but interest in the product is renewed with vigorous advertising. 
C)  increase. 
D)  are supplemented with coupons. 
E)  increase while being offset with discounts and coupons. 
A)  drop. 
B)  remain unchanged but interest in the product is renewed with vigorous advertising. 
C)  increase. 
D)  are supplemented with coupons. 
E)  increase while being offset with discounts and coupons.

A marketing manager should

The legal environment sets the maximum standards of ethical behavior in a society.

Which of the 4Ps in the marketing mix is most directly related to the instructions that come with a new high-definition television set?

According to a survey of workers, almost half of them have admitted to taking some type of unethical or illegal action in the recent past.

Provided that a product satisfies customer needs, advertising can:

Marketing strategy planning is difficult for marketing managers because:

Offering a marketing mix that is like what is available from competitors usually

The cost of environmental damage is now a measured cost of most firms that is passed along to consumers.

The job of integrating the four Ps strategy decisions is the responsibility of the company controller since the money to do so must be available.

Satisfaction with a firm's marketing efforts can be roughly measured by

In a marketing plan, which of the following would not be included in the Promotion area?

A marketing plan should contain specific information like costs and sales forecasts, but not background information about customers, competitors, or the company's resources.

Making sure that the benefits a customer receives from a marketing mix exceed the customer's costs of obtaining those benefits is one way to gain a competitive advantage.

A marketing plan should be developed for a:

Micro-marketing efforts help the economy grow by stimulating innovation.

Consumers-as well as business firms-should behave in a more socially responsible manner to improve the performance of our macro-marketing system.

Given the U.S. economy's basic objective, the best measure of the effectiveness of the U.S. macro-marketing system is:

Which of the following is NOT a trend affecting marketing strategy planning in the area of Demographic Patterns?

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?

To meet the new competition, prices of the old products usually

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters

Exam 20: Ethical Marketing in a Consumer-Oriented World

A marketing manager should

The legal environment sets the maximum standards of ethical behavior in a society.

Which of the 4Ps in the marketing mix is most directly related to the instructions that come with a new high-definition television set?

According to a survey of workers, almost half of them have admitted to taking some type of unethical or illegal action in the recent past.

Provided that a product satisfies customer needs, advertising can:

Marketing strategy planning is difficult for marketing managers because:

Offering a marketing mix that is like what is available from competitors usually

The cost of environmental damage is now a measured cost of most firms that is passed along to consumers.

The job of integrating the four Ps strategy decisions is the responsibility of the company controller since the money to do so must be available.

Satisfaction with a firm's marketing efforts can be roughly measured by

In a marketing plan, which of the following would not be included in the Promotion area?

A marketing plan should contain specific information like costs and sales forecasts, but not background information about customers, competitors, or the company's resources.

Making sure that the benefits a customer receives from a marketing mix exceed the customer's costs of obtaining those benefits is one way to gain a competitive advantage.

A marketing plan should be developed for a:

Micro-marketing efforts help the economy grow by stimulating innovation.

Consumers-as well as business firms-should behave in a more socially responsible manner to improve the performance of our macro-marketing system.

Given the U.S. economy's basic objective, the best measure of the effectiveness of the U.S. macro-marketing system is:

Which of the following is NOT a trend affecting marketing strategy planning in the area of Demographic Patterns?

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?

To meet the new competition, prices of the old products usually

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters