Question 1

Flexibility, geographic terms, and allowances are all related to

Accepted Answer

A)  price. 
B)  product. 
C)  promotion. 
D)  place. 
E)  price and product. 
A)  price. 
B)  product. 
C)  promotion. 
D)  place. 
E)  price and product.

Question 2

According to the text, the proper function of marketing is to persuade consumers to buy what firms want to sell.

Accepted Answer

A) True 
 B)False

Question 3

Which of the 4Ps in the marketing mix is most directly related to the branding strategy for Apple's iPad?

Accepted Answer

A)  Product 
B)  Place 
C)  Promotion 
D)  Price 
A)  Product 
B)  Place 
C)  Promotion 
D)  Price

Question 4

Regarding marketing strategy planning:

Accepted Answer

A)  marketing managers seldom know everything they would like to know about the needs and attitudes of their target markets. 
B)  marketing managers implement marketing STRATEGIES-NOT marketing plans. 
C)  the market environment may force marketing managers to change target markets-but their marketing mixes usually are not affected. 
D)  it is easier in large firms because marketing managers can count on specialists to plan each of the "four Ps." 
E)  All of these alternatives are correct. 
A)  marketing managers seldom know everything they would like to know about the needs and attitudes of their target markets. 
B)  marketing managers implement marketing STRATEGIES-NOT marketing plans. 
C)  the market environment may force marketing managers to change target markets-but their marketing mixes usually are not affected. 
D)  it is easier in large firms because marketing managers can count on specialists to plan each of the "four Ps." 
E)  All of these alternatives are correct.

Question 5

Which of the following is NOT a current trend affecting marketing strategy planning?

Accepted Answer

A)  growth of interactive agencies. 
B)  shrinking media budgets. 
C)  growth of MIS and DSS systems. 
D)  declining use of interactive bidding and proposal requests. 
E)  aging of the baby boomers. 
A)  growth of interactive agencies. 
B)  shrinking media budgets. 
C)  growth of MIS and DSS systems. 
D)  declining use of interactive bidding and proposal requests. 
E)  aging of the baby boomers.

Question 6

As a product moves through its product life cycle stages:

Accepted Answer

A)  price cutting tends to decrease. 
B)  competition tends to move toward monopoly. 
C)  distribution moves from intensive to selective. 
D)  promotion tends to become less informative and more persuasive. 
E)  All of these alternatives are correct. 
A)  price cutting tends to decrease. 
B)  competition tends to move toward monopoly. 
C)  distribution moves from intensive to selective. 
D)  promotion tends to become less informative and more persuasive. 
E)  All of these alternatives are correct.

Question 7

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Accepted Answer

A)  Packaging 
B)  Customer analysis 
C)  Price 
D)  Implementation and control 
E)  Place 
A)  Packaging 
B)  Customer analysis 
C)  Price 
D)  Implementation and control 
E)  Place

Question 8

Evaluating marketing effectiveness of an individual firm is difficult, but not impossible.

Accepted Answer

A) True 
 B)False

Question 9

A marketing plan:

Accepted Answer

A)  is a combination of several marketing strategies. 
B)  must cover a one-year period. 
C)  consists of a target market and an appropriate marketing mix. 
D)  includes the time-related details for implementing a marketing strategy. 
E)  All of these alternatives are correct. 
A)  is a combination of several marketing strategies. 
B)  must cover a one-year period. 
C)  consists of a target market and an appropriate marketing mix. 
D)  includes the time-related details for implementing a marketing strategy. 
E)  All of these alternatives are correct.

Question 10

In the development of a marketing plan, blending the marketing mix would not generally involve

Accepted Answer

A)  predicting future behavior. 
B)  product classes. 
C)  strategy planning process. 
D)  product life cycle. 
E)  understanding the target market. 
A)  predicting future behavior. 
B)  product classes. 
C)  strategy planning process. 
D)  product life cycle. 
E)  understanding the target market.

Question 11

A good S.W.O.T. analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

Accepted Answer

A) True 
 B)False

Question 12

According to your text, critics of advertising

Accepted Answer

A)  argue that it lowers consumer prices-and thus results in "less than satisfactory" profits for firms. 
B)  often overrate the positive effect that monopolistic competition can have on the economy. 
C)  who think that a lot of advertising is annoying simply don't know what they're talking about. 
D)  claim that firms use clever ads to persuade consumers to buy whatever the firms want to sell. 
E)  base their evaluation on fears that advertising increases economies of scale. 
A)  argue that it lowers consumer prices-and thus results in "less than satisfactory" profits for firms. 
B)  often overrate the positive effect that monopolistic competition can have on the economy. 
C)  who think that a lot of advertising is annoying simply don't know what they're talking about. 
D)  claim that firms use clever ads to persuade consumers to buy whatever the firms want to sell. 
E)  base their evaluation on fears that advertising increases economies of scale.

Question 13

A study revealed that when consumers are dissatisfied with a product or an individual business

Accepted Answer

A)  most of their complaints are fully resolved-if they are just reported. 
B)  a majority of their complaints are never reported. 
C)  a marketing manager should just ignore most complaints because they are the result of dealing with consumers. 
D)  All of these alternatives are correct. 
A)  most of their complaints are fully resolved-if they are just reported. 
B)  a majority of their complaints are never reported. 
C)  a marketing manager should just ignore most complaints because they are the result of dealing with consumers. 
D)  All of these alternatives are correct.

Question 14

Which of the 4Ps in the marketing mix is most directly related to the publicity for a B2B campaign?

Accepted Answer

A)  Product 
B)  Place 
C)  Promotion 
D)  Price 
A)  Product 
B)  Place 
C)  Promotion 
D)  Price

Question 15

Which of the following statements about putting together an innovative marketing plan is True?

Accepted Answer

A)  The marketing plan blends the elements of the marketing mix. 
B)  The marketing plan forecasts the size of the target market and potential sales. 
C)  The marketing plan includes implementation plans. 
D)  The marketing plan spells out some time period. 
E)  All of these statements about putting together an innovative marketing plan are correct. 
A)  The marketing plan blends the elements of the marketing mix. 
B)  The marketing plan forecasts the size of the target market and potential sales. 
C)  The marketing plan includes implementation plans. 
D)  The marketing plan spells out some time period. 
E)  All of these statements about putting together an innovative marketing plan are correct.

Question 16

When evaluating the effectiveness of the macro-marketing systems of different countries:

Accepted Answer

A)  the evaluation should be limited to basic economic objectives which are common across countries. 
B)  the best approach is to see if firms are making a profit. 
C)  it doesn't make sense to try to compare the effectiveness of systems for different nations that have different objectives. 
D)  the evaluation should be based on how well each system satisfies consumers' needs as they-the consumers-see them. 
E)  None of these alternatives is correct. 
A)  the evaluation should be limited to basic economic objectives which are common across countries. 
B)  the best approach is to see if firms are making a profit. 
C)  it doesn't make sense to try to compare the effectiveness of systems for different nations that have different objectives. 
D)  the evaluation should be based on how well each system satisfies consumers' needs as they-the consumers-see them. 
E)  None of these alternatives is correct.

Question 17

A marketing plan will:

Accepted Answer

A)  explain what marketing mix the firm will use for its target market. 
B)  include time-related details for the marketing strategy. 
C)  change with the marketing strategy as the product moves through its life cycle. 
D)  All of these alternatives are correct. 
A)  explain what marketing mix the firm will use for its target market. 
B)  include time-related details for the marketing strategy. 
C)  change with the marketing strategy as the product moves through its life cycle. 
D)  All of these alternatives are correct.

Question 18

Monopolistic competition is caused by customer preferences, not business manipulation of markets.

Accepted Answer

A) True 
 B)False

Question 19

In conditions of monopolistic competition, marketing:

Accepted Answer

A)  may result in lower consumer prices in the long run. 
B)  may contribute to higher profits for successful firms. 
C)  may spur economic growth. 
D)  may cut unemployment. 
E)  All of these alternatives are correct. 
A)  may result in lower consumer prices in the long run. 
B)  may contribute to higher profits for successful firms. 
C)  may spur economic growth. 
D)  may cut unemployment. 
E)  All of these alternatives are correct.

Question 20

According to the text, micro-marketing may cost too much because:

Accepted Answer

A)  too many managers seize on whatever strategy seems easiest. 
B)  too many managers are slow and bureaucratic. 
C)  too many managers jump on the "what's new" bandwagon without a strategy that ensures customer satisfaction and company profits. 
D)  too many managers have the mentality "that's not the way we do things." 
E)  All of these are reasons why micro-marketing may cost too much. 
A)  too many managers seize on whatever strategy seems easiest. 
B)  too many managers are slow and bureaucratic. 
C)  too many managers jump on the "what's new" bandwagon without a strategy that ensures customer satisfaction and company profits. 
D)  too many managers have the mentality "that's not the way we do things." 
E)  All of these are reasons why micro-marketing may cost too much.

Flexibility, geographic terms, and allowances are all related to

According to the text, the proper function of marketing is to persuade consumers to buy what firms want to sell.

Which of the 4Ps in the marketing mix is most directly related to the branding strategy for Apple's iPad?

Regarding marketing strategy planning:

Which of the following is NOT a current trend affecting marketing strategy planning?

As a product moves through its product life cycle stages:

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Evaluating marketing effectiveness of an individual firm is difficult, but not impossible.

A marketing plan:

In the development of a marketing plan, blending the marketing mix would not generally involve

A good S.W.O.T. analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

According to your text, critics of advertising

A study revealed that when consumers are dissatisfied with a product or an individual business

Which of the 4Ps in the marketing mix is most directly related to the publicity for a B2B campaign?

Which of the following statements about putting together an innovative marketing plan is True?

When evaluating the effectiveness of the macro-marketing systems of different countries:

A marketing plan will:

Monopolistic competition is caused by customer preferences, not business manipulation of markets.

In conditions of monopolistic competition, marketing:

According to the text, micro-marketing may cost too much because:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters

Exam 20: Ethical Marketing in a Consumer-Oriented World

Flexibility, geographic terms, and allowances are all related to

According to the text, the proper function of marketing is to persuade consumers to buy what firms want to sell.

Which of the 4Ps in the marketing mix is most directly related to the branding strategy for Apple's iPad?

Regarding marketing strategy planning:

Which of the following is NOT a current trend affecting marketing strategy planning?

As a product moves through its product life cycle stages:

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Evaluating marketing effectiveness of an individual firm is difficult, but not impossible.

A marketing plan:

In the development of a marketing plan, blending the marketing mix would not generally involve

A good S.W.O.T. analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

According to your text, critics of advertising

A study revealed that when consumers are dissatisfied with a product or an individual business

Which of the 4Ps in the marketing mix is most directly related to the publicity for a B2B campaign?

Which of the following statements about putting together an innovative marketing plan is True?

When evaluating the effectiveness of the macro-marketing systems of different countries:

A marketing plan will:

Monopolistic competition is caused by customer preferences, not business manipulation of markets.

In conditions of monopolistic competition, marketing:

According to the text, micro-marketing may cost too much because:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters