Question 1

Regarding the challenges facing marketers, the text suggests that:

Accepted Answer

A)  government planners should play a major role in deciding what product choices consumers should have. 
B)  continued growth of GDP is one favorable change in our macro-marketing system that a marketing manager can count on. 
C)  there is likely to be much less regulation of marketing in the future, especially in regard to consumer privacy. 
D)  marketers should look for ways to improve a strategy even before there's reason to believe that something needs to be fixed. 
E)  All of these alternatives are correct. 
A)  government planners should play a major role in deciding what product choices consumers should have. 
B)  continued growth of GDP is one favorable change in our macro-marketing system that a marketing manager can count on. 
C)  there is likely to be much less regulation of marketing in the future, especially in regard to consumer privacy. 
D)  marketers should look for ways to improve a strategy even before there's reason to believe that something needs to be fixed. 
E)  All of these alternatives are correct.

Question 2

Which of the following is NOT a trend affecting marketing strategy planning in the Pricing area?

Accepted Answer

A)  Overuse of sales and deals. 
B)  More attention to exchange rate effects. 
C)  Use of "free" as a price. 
D)  Increasing use of electronic bidding and auctions. 
E)  Decreasing use of value pricing. 
A)  Overuse of sales and deals. 
B)  More attention to exchange rate effects. 
C)  Use of "free" as a price. 
D)  Increasing use of electronic bidding and auctions. 
E)  Decreasing use of value pricing.

Question 3

Which of the following statements regarding marketing's influence on values is False?

Accepted Answer

A)  Many companies refuse to use ads that would be offensive to their target customers. 
B)  Marketing never elevates the wrong values. 
C)  Many companies work hard to determine their customers' beliefs and values. 
D)  Marketing tends to reflect social values in the short run. 
E)  Marketing tends to reinforce and enhance social values in the long run. 
A)  Many companies refuse to use ads that would be offensive to their target customers. 
B)  Marketing never elevates the wrong values. 
C)  Many companies work hard to determine their customers' beliefs and values. 
D)  Marketing tends to reflect social values in the short run. 
E)  Marketing tends to reinforce and enhance social values in the long run.

Question 4

Which of the 4Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?

Accepted Answer

A)  Product 
B)  Place 
C)  Promotion 
D)  Price 
A)  Product 
B)  Place 
C)  Promotion 
D)  Price

Question 5

A market-directed economic system implies that:

Accepted Answer

A)  society lacks both political and economic freedom. 
B)  people have political freedom but economic objectives are determined by the government. 
C)  political freedom and economic freedom go hand in hand. 
D)  the needs of consumers are not part of marketing objectives. 
E)  (which of the following components of the marketing mix) very little importance is attached to customer satisfaction. 
A)  society lacks both political and economic freedom. 
B)  people have political freedom but economic objectives are determined by the government. 
C)  political freedom and economic freedom go hand in hand. 
D)  the needs of consumers are not part of marketing objectives. 
E)  (which of the following components of the marketing mix) very little importance is attached to customer satisfaction.

Question 6

Given the American economy's basic objective of meeting consumers' needs as THEY-the consumers-see them, it is sensible to evaluate our MACRO-marketing system in terms of:

Accepted Answer

A)  the level of consumer satisfaction. 
B)  how efficiently our resources are used. 
C)  the value of the inputs to the system. 
D)  our standard of living-as measured by GNI. 
E)  total business profits. 
A)  the level of consumer satisfaction. 
B)  how efficiently our resources are used. 
C)  the value of the inputs to the system. 
D)  our standard of living-as measured by GNI. 
E)  total business profits.

Question 7

Looking at the "average" satisfaction of a whole society does not provide a complete picture for evaluating macro-marketing effectiveness.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following observations provides some hope that micro-marketing is becoming more efficient and effective?

Accepted Answer

A)  More firms are becoming sales-oriented. 
B)  More firms are becoming production-oriented. 
C)  Fewer firms are becoming customer-oriented. 
D)  Firms are embracing new technologies and diversity. 
E)  None of these is a good answer. 
A)  More firms are becoming sales-oriented. 
B)  More firms are becoming production-oriented. 
C)  Fewer firms are becoming customer-oriented. 
D)  Firms are embracing new technologies and diversity. 
E)  None of these is a good answer.

Question 9

Which of the following statements about marketing's impact on the economy is False?

Accepted Answer

A)  Companies force consumers to buy products at exorbitant prices. 
B)  When new products are introduced, the prices of old products often drop. 
C)  Rising profits lead to increased investments and further economic growth. 
D)  Increased profits attract competition. 
E)  Profits begin to drop as new competitors enter a market with similar products. 
A)  Companies force consumers to buy products at exorbitant prices. 
B)  When new products are introduced, the prices of old products often drop. 
C)  Rising profits lead to increased investments and further economic growth. 
D)  Increased profits attract competition. 
E)  Profits begin to drop as new competitors enter a market with similar products.

Question 10

_____ is an economical way to inform large numbers of potential customers about a firm's products.

Accepted Answer

A)  Innovation 
B)  Production 
C)  Advertising 
D)  Pricing 
E)  Encirclement 
A)  Innovation 
B)  Production 
C)  Advertising 
D)  Pricing 
E)  Encirclement

Question 11

As consumers shift their support to firms that do meet their needs,

Accepted Answer

A)  laggard businesses are forced to either improve or get out of the way. 
B)  firms should focus on domestic markets and ignore international ones. 
C)  firms must immediately adopt their competitors' strategies. 
D)  firms should adhere to the idea that "if it ain't broke, don't fix it." 
E)  firms should increase promotional expenditure. 
A)  laggard businesses are forced to either improve or get out of the way. 
B)  firms should focus on domestic markets and ignore international ones. 
C)  firms must immediately adopt their competitors' strategies. 
D)  firms should adhere to the idea that "if it ain't broke, don't fix it." 
E)  firms should increase promotional expenditure.

Question 12

As a product moves from the early to the later stages of the product life cycle:

Accepted Answer

A)  distribution moves toward being more intensive. 
B)  firms either cut prices or just meet competition. 
C)  promotion becomes frantically competitive. 
D)  products tend to become more similar. 
E)  All of these alternatives are correct. 
A)  distribution moves toward being more intensive. 
B)  firms either cut prices or just meet competition. 
C)  promotion becomes frantically competitive. 
D)  products tend to become more similar. 
E)  All of these alternatives are correct.

Question 13

Consumer satisfaction at the micro level cannot be measured because firms cannot determine how well their products satisfy customers.

Accepted Answer

A) True 
 B)False

Question 14

Consumer satisfaction:

Accepted Answer

A)  is a highly reliable standard for evaluating macro-marketing effectiveness. 
B)  is easy to measure because it is a highly personal concept. 
C)  is the objective of all macro-marketing systems. 
D)  depends on consumers' level of expectation. 
E)  None of these alternatives is correct. 
A)  is a highly reliable standard for evaluating macro-marketing effectiveness. 
B)  is easy to measure because it is a highly personal concept. 
C)  is the objective of all macro-marketing systems. 
D)  depends on consumers' level of expectation. 
E)  None of these alternatives is correct.

Question 15

Monopolistic competition is the result of control of markets by business, not consumer demands.

Accepted Answer

A) True 
 B)False

Question 16

The monopolistic competition that is typical of the U.S. economy

Accepted Answer

A)  always leads to higher prices, but it may not lead to higher consumer satisfaction. 
B)  is a problem because it does not result in products that reflect consumer's social values. 
C)  is the result of consumer preferences. 
D)  is the result of manipulation of markets by business firms. 
E)  None of these alternatives is correct. 
A)  always leads to higher prices, but it may not lead to higher consumer satisfaction. 
B)  is a problem because it does not result in products that reflect consumer's social values. 
C)  is the result of consumer preferences. 
D)  is the result of manipulation of markets by business firms. 
E)  None of these alternatives is correct.

Question 17

Ideally, the ingredients of a good marketing mix should:

Accepted Answer

A)  flow logically from all the relevant dimensions of a target market. 
B)  match the ingredients typically used by key competitors. 
C)  be determined by which ingredients cost the least. 
D)  not include much advertising because it's expensive. 
E)  None of these alternatives is correct. 
A)  flow logically from all the relevant dimensions of a target market. 
B)  match the ingredients typically used by key competitors. 
C)  be determined by which ingredients cost the least. 
D)  not include much advertising because it's expensive. 
E)  None of these alternatives is correct.

Question 18

Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?

Accepted Answer

A)  Shift to NAICS. 
B)  Closer relationships and single sourcing. 
C)  ISO 9000. 
D)  Less e-commerce and supply chain management. 
E)  More use of JIT and EDI. 
A)  Shift to NAICS. 
B)  Closer relationships and single sourcing. 
C)  ISO 9000. 
D)  Less e-commerce and supply chain management. 
E)  More use of JIT and EDI.

Question 19

Regarding our MACRO-marketing system, advertising:

Accepted Answer

A)  creates jobs and raises personal incomes. 
B)  may lower final consumer prices if it results in economies of scale. 
C)  encourages innovation. 
D)  stimulates investment and generates economic growth. 
E)  All of these alternatives are correct. 
A)  creates jobs and raises personal incomes. 
B)  may lower final consumer prices if it results in economies of scale. 
C)  encourages innovation. 
D)  stimulates investment and generates economic growth. 
E)  All of these alternatives are correct.

Question 20

Marie Callender has developed a new brand of frozen dinners to compete with the well-established brands. It probably should use a marketing mix of:

Accepted Answer

A)  exclusive distribution, skimming pricing, and persuasive advertising. 
B)  intensive distribution, introductory price dealing, selective demand advertising, and a combined "push" and "pull" policy. 
C)  intensive distribution, price cutting, reminder advertising, and a "pull" policy. 
D)  selective distribution, penetration pricing, pioneering advertising, and a "push" policy. 
E)  selective distribution, skimming pricing, selective demand advertising, and a "push" policy. 
A)  exclusive distribution, skimming pricing, and persuasive advertising. 
B)  intensive distribution, introductory price dealing, selective demand advertising, and a combined "push" and "pull" policy. 
C)  intensive distribution, price cutting, reminder advertising, and a "pull" policy. 
D)  selective distribution, penetration pricing, pioneering advertising, and a "push" policy. 
E)  selective distribution, skimming pricing, selective demand advertising, and a "push" policy.

Regarding the challenges facing marketers, the text suggests that:

Which of the following is NOT a trend affecting marketing strategy planning in the Pricing area?

Which of the following statements regarding marketing's influence on values is False?

Which of the 4Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?

A market-directed economic system implies that:

Given the American economy's basic objective of meeting consumers' needs as THEY-the consumers-see them, it is sensible to evaluate our MACRO-marketing system in terms of:

Looking at the "average" satisfaction of a whole society does not provide a complete picture for evaluating macro-marketing effectiveness.

Which of the following observations provides some hope that micro-marketing is becoming more efficient and effective?

Which of the following statements about marketing's impact on the economy is False?

_____ is an economical way to inform large numbers of potential customers about a firm's products.

As consumers shift their support to firms that do meet their needs,

As a product moves from the early to the later stages of the product life cycle:

Consumer satisfaction at the micro level cannot be measured because firms cannot determine how well their products satisfy customers.

Consumer satisfaction:

Monopolistic competition is the result of control of markets by business, not consumer demands.

The monopolistic competition that is typical of the U.S. economy

Ideally, the ingredients of a good marketing mix should:

Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?

Regarding our MACRO-marketing system, advertising:

Marie Callender has developed a new brand of frozen dinners to compete with the well-established brands. It probably should use a marketing mix of:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters

Exam 20: Ethical Marketing in a Consumer-Oriented World

Regarding the challenges facing marketers, the text suggests that:

Which of the following is NOT a trend affecting marketing strategy planning in the Pricing area?

Which of the following statements regarding marketing's influence on values is False?

Which of the 4Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?

A market-directed economic system implies that:

Given the American economy's basic objective of meeting consumers' needs as THEY-the consumers-see them, it is sensible to evaluate our MACRO-marketing system in terms of:

Looking at the "average" satisfaction of a whole society does not provide a complete picture for evaluating macro-marketing effectiveness.

Which of the following observations provides some hope that micro-marketing is becoming more efficient and effective?

Which of the following statements about marketing's impact on the economy is False?

_____ is an economical way to inform large numbers of potential customers about a firm's products.

As consumers shift their support to firms that do meet their needs,

As a product moves from the early to the later stages of the product life cycle:

Consumer satisfaction at the micro level cannot be measured because firms cannot determine how well their products satisfy customers.

Consumer satisfaction:

Monopolistic competition is the result of control of markets by business, not consumer demands.

The monopolistic competition that is typical of the U.S. economy

Ideally, the ingredients of a good marketing mix should:

Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?

Regarding our MACRO-marketing system, advertising:

Marie Callender has developed a new brand of frozen dinners to compete with the well-established brands. It probably should use a marketing mix of:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters