A) is probably best evaluated by how individual consumer-citizens vote. B) can be evaluated with quantitative measures of consumer satisfaction. C) is concerned with how efficiently individual companies use their resources. D) is easier to evaluate than micro-marketing. E) None of these alternatives is correct. A) is probably best evaluated by how individual consumer-citizens vote. B) can be evaluated with quantitative measures of consumer satisfaction. C) is concerned with how efficiently individual companies use their resources. D) is easier to evaluate than micro-marketing. E) None of these alternatives is correct.

A) creates materialistic values which did not exist before. B) turns consumers into puppets. C) reflects existing social values in the short run-while reinforcing these values in the long run. D) focuses on "learned wants" rather than "genuine needs." E) None of these alternatives is correct. A) creates materialistic values which did not exist before. B) turns consumers into puppets. C) reflects existing social values in the short run-while reinforcing these values in the long run. D) focuses on "learned wants" rather than "genuine needs." E) None of these alternatives is correct.

Exam 20: Ethical Marketing in a Consumer-Oriented World

Explore all topics

A measure of overall consumer satisfaction in the United States, created by researchers at the University Michigan, and called the ________________________ is based on the results of regular interviews with thousands of customers.

(Multiple Choice)

4.7/5

(43)

Question 141

A S.W.O.T. analysis is not necessary if the firm is considering entering an established market that is already served by competitors.

(True/False)

4.9/5

(45)

Question 142

The fact that many firms are too production-oriented and inefficient is one reason why so many new products fail.

(True/False)

4.8/5

(40)

Question 143

A S.W.O.T. analysis can help a marketing manager:

(Multiple Choice)

4.8/5

(45)

Question 144

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

(Multiple Choice)

4.8/5

(43)

Question 145

In the United States, the basic objective of our market-directed economic system has been to satisfy consumer needs as they, the consumers, see them.

(True/False)

4.8/5

(32)

Question 146

There are many reasons for business failures including products that do not create value in the eyes of the customer, improperly identifying the target market, or lack of innovative thinking.

(True/False)

4.9/5

(36)

Question 147

Identify the component of the marketing mix that involves advertising and hiring sales people.

(Multiple Choice)

4.8/5

(33)

Question 148

When companies in a market-directed economy try to find "little monopolies" for themselves,

(Multiple Choice)

4.8/5

(37)

Question 149

MACRO-marketing:

(Multiple Choice)

4.8/5

(37)

Question 150

Regarding the roles of marketers and consumers in improving the macro-marketing system:

(Multiple Choice)

4.9/5

(44)

Question 151

A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.

(True/False)

4.8/5

(38)

Question 152

Marketing:

(Multiple Choice)

4.9/5

(41)

Question 153

MICRO-marketing effectiveness can be measured by:

(Multiple Choice)

4.9/5

(40)

Question 154

Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it?

(Multiple Choice)

4.9/5

(32)

Question 155

Which of the following is NOT a current trend that is affecting marketing strategy planning?

(Multiple Choice)

4.8/5

(37)

Question 156

Which of the following is a NOT a key trend affecting marketing strategy planning?

(Multiple Choice)

4.8/5

(32)

Question 157

Which of the following is NOT a current trend affecting marketing strategy planning?

(Multiple Choice)

4.8/5

(38)

Question 158

Measuring MICRO-marketing effectiveness is ______________ than measuring MACRO-marketing effectiveness.

(Multiple Choice)

4.7/5

(38)

Question 159

Good marketing managers put themselves in the customer's position.

(True/False)

4.8/5

(42)

Question 160

Showing 141 - 160 of 189

A measure of overall consumer satisfaction in the United States, created by researchers at the University Michigan, and called the ________________________ is based on the results of regular interviews with thousands of customers.

A S.W.O.T. analysis is not necessary if the firm is considering entering an established market that is already served by competitors.

The fact that many firms are too production-oriented and inefficient is one reason why so many new products fail.

A S.W.O.T. analysis can help a marketing manager:

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

In the United States, the basic objective of our market-directed economic system has been to satisfy consumer needs as they, the consumers, see them.

There are many reasons for business failures including products that do not create value in the eyes of the customer, improperly identifying the target market, or lack of innovative thinking.

Identify the component of the marketing mix that involves advertising and hiring sales people.

When companies in a market-directed economy try to find "little monopolies" for themselves,

MACRO-marketing:

Regarding the roles of marketers and consumers in improving the macro-marketing system:

A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.

Marketing:

MICRO-marketing effectiveness can be measured by:

Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it?

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Which of the following is a NOT a key trend affecting marketing strategy planning?

Which of the following is NOT a current trend affecting marketing strategy planning?

Measuring MICRO-marketing effectiveness is ______________ than measuring MACRO-marketing effectiveness.

Good marketing managers put themselves in the customer's position.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters