Question 1

Advertising is probably the most criticized of all micro-marketing activities.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a key trend affecting marketing strategy planning?

Accepted Answer

A)  Senior and ethnic submarkets are getting smaller. 
B)  Slower new-product development. 
C)  Less use of technology in personal selling. 
D)  Less international market development. 
E)  Growth of marketing information systems. 
A)  Senior and ethnic submarkets are getting smaller. 
B)  Slower new-product development. 
C)  Less use of technology in personal selling. 
D)  Less international market development. 
E)  Growth of marketing information systems.

Question 3

Which of the 4Ps in the marketing mix is most directly related to deciding who pays for the shipment of purchased products in a B2B transaction?

Accepted Answer

A)  Product 
B)  Place 
C)  Promotion 
D)  Price 
A)  Product 
B)  Place 
C)  Promotion 
D)  Price

Question 4

Which of the following is a demographic pattern that affects marketing strategy planning?

Accepted Answer

A)  Shrinking media budgets 
B)  Growth of interactive agencies 
C)  Slower real income growth in the United States 
D)  Major accounts specialization 
E)  Interactive bidding and proposal requests 
A)  Shrinking media budgets 
B)  Growth of interactive agencies 
C)  Slower real income growth in the United States 
D)  Major accounts specialization 
E)  Interactive bidding and proposal requests

Question 5

In a market-directed system:

Accepted Answer

A)  the emphasis lies in optimizing the rate of production. 
B)  the government decides what products should be produced to meet the people's needs. 
C)  firms do not rely on customer satisfaction as it is impossible to measure. 
D)  customer satisfaction has very little importance. 
E)  it is up to each customer to decide how effectively individual firms satisfy his or her needs. 
A)  the emphasis lies in optimizing the rate of production. 
B)  the government decides what products should be produced to meet the people's needs. 
C)  firms do not rely on customer satisfaction as it is impossible to measure. 
D)  customer satisfaction has very little importance. 
E)  it is up to each customer to decide how effectively individual firms satisfy his or her needs.

Question 6

In the U.S. market-directed system, it is up to each _____ to decide how effectively individual firms satisfy the consumer's needs.

Accepted Answer

A)  market research consultant 
B)  customer 
C)  manufacturer 
D)  advertising agency 
E)  salesperson 
A)  market research consultant 
B)  customer 
C)  manufacturer 
D)  advertising agency 
E)  salesperson

Question 7

A S.W.O.T. analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

Accepted Answer

A) True 
 B)False

Question 8

When evaluating marketing, it is best to evaluate micro-marketing and macro-marketing separately.

Accepted Answer

A) True 
 B)False

Question 9

Monopolistic competition-which is typical in our market-directed economy-is caused by:

Accepted Answer

A)  manipulation of markets by business firms. 
B)  customer preferences. 
C)  consumers' unwillingness to pay for differentiated products. 
D)  business preferences. 
E)  None of these cause monopolistic competition. 
A)  manipulation of markets by business firms. 
B)  customer preferences. 
C)  consumers' unwillingness to pay for differentiated products. 
D)  business preferences. 
E)  None of these cause monopolistic competition.

Question 10

Which of the following is NOT a trend affecting marketing strategy planning in the area of Channels and Logistics?

Accepted Answer

A)  Growth of Internet selling. 
B)  More logistics outsourcing. 
C)  Less attention to distribution service. 
D)  More vertical marketing systems. 
E)  Growth of mass-merchandising. 
A)  Growth of Internet selling. 
B)  More logistics outsourcing. 
C)  Less attention to distribution service. 
D)  More vertical marketing systems. 
E)  Growth of mass-merchandising.

Question 11

Which of the following is NOT a current trend affecting marketing strategy planning?

Accepted Answer

A)  slower new-product development. 
B)  growth of value pricing. 
C)  more multichannel shopping. 
D)  more attention to profitability, not just sales. 
E)  international expansion by retailers. 
A)  slower new-product development. 
B)  growth of value pricing. 
C)  more multichannel shopping. 
D)  more attention to profitability, not just sales. 
E)  international expansion by retailers.

Question 12

Regarding timing, a marketing plan:

Accepted Answer

A)  Could cover as short a time period as a few months. 
B)  Is specific about time-related details. 
C)  Could cover as long a time period as several years. 
D)  All of these alternatives are correct. 
A)  Could cover as short a time period as a few months. 
B)  Is specific about time-related details. 
C)  Could cover as long a time period as several years. 
D)  All of these alternatives are correct.

Question 13

Which of the 4Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

Accepted Answer

A)  Product 
B)  Place 
C)  Promotion 
D)  Price 
A)  Product 
B)  Place 
C)  Promotion 
D)  Price

Question 14

Regarding our MACRO-marketing system:

Accepted Answer

A)  marketing makes people materialistic by creating "false values." 
B)  advertising generally raises prices and wastes resources. 
C)  marketing tries to satisfy "unwanted demand" rather than "genuine wants." 
D)  satisfying consumer needs and wants is a dynamic, on-going process. 
E)  None of these alternatives is correct. 
A)  marketing makes people materialistic by creating "false values." 
B)  advertising generally raises prices and wastes resources. 
C)  marketing tries to satisfy "unwanted demand" rather than "genuine wants." 
D)  satisfying consumer needs and wants is a dynamic, on-going process. 
E)  None of these alternatives is correct.

Question 15

A firm usually has more different strategy possibilities than it can pursue, so it must use screening criteria to help eliminate those strategies not well-suited to the firm.

Accepted Answer

A) True 
 B)False

Question 16

As macro-marketing systems improve worldwide:

Accepted Answer

A)  there will be greater monopolization. 
B)  poverty in industrialized nation will increase. 
C)  there will be fewer competitors worldwide. 
D)  the price of products will rise steeply. 
E)  more consumers will have income to buy products. 
A)  there will be greater monopolization. 
B)  poverty in industrialized nation will increase. 
C)  there will be fewer competitors worldwide. 
D)  the price of products will rise steeply. 
E)  more consumers will have income to buy products.

Question 17

At the macro level, consumer satisfaction is difficult to measure and interpret so any evaluation is in part subjective.

Accepted Answer

A) True 
 B)False

Question 18

_____ can be used as a rough measure of a firm's efficiency in satisfying customers.

Accepted Answer

A)  Production 
B)  The marketing mix 
C)  Profits 
D)  Macro-marketing 
E)  Returns 
A)  Production 
B)  The marketing mix 
C)  Profits 
D)  Macro-marketing 
E)  Returns

Question 19

The text argues that international competition will actually improve macro-marketing systems worldwide.

Accepted Answer

A) True 
 B)False

Question 20

Alia was satisfied with the old television that she had owned for years. But after watching a few shows on her friend's big, flat-screen, HD television, she felt that she should buy a newer model for herself. Which of the following limitations of macro-marketing effectiveness does this illustrate?

Accepted Answer

A)  Customer satisfaction is easy to measure by means of a survey or a poll. 
B)  Customer satisfaction depends on and is relative to individual aspirations. 
C)  Customer satisfaction remains unchanged even when levels of expectation rise. 
D)  The American Customer Satisfaction Index provides an accurate measure of satisfaction. 
E)  The average level of customer satisfaction provides a complete picture for evaluating macro-marketing effectiveness. 
A)  Customer satisfaction is easy to measure by means of a survey or a poll. 
B)  Customer satisfaction depends on and is relative to individual aspirations. 
C)  Customer satisfaction remains unchanged even when levels of expectation rise. 
D)  The American Customer Satisfaction Index provides an accurate measure of satisfaction. 
E)  The average level of customer satisfaction provides a complete picture for evaluating macro-marketing effectiveness.

Advertising is probably the most criticized of all micro-marketing activities.

Which of the following is a key trend affecting marketing strategy planning?

Which of the 4Ps in the marketing mix is most directly related to deciding who pays for the shipment of purchased products in a B2B transaction?

Which of the following is a demographic pattern that affects marketing strategy planning?

In a market-directed system:

In the U.S. market-directed system, it is up to each _____ to decide how effectively individual firms satisfy the consumer's needs.

A S.W.O.T. analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

When evaluating marketing, it is best to evaluate micro-marketing and macro-marketing separately.

Monopolistic competition-which is typical in our market-directed economy-is caused by:

Which of the following is NOT a trend affecting marketing strategy planning in the area of Channels and Logistics?

Which of the following is NOT a current trend affecting marketing strategy planning?

Regarding timing, a marketing plan:

Which of the 4Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

Regarding our MACRO-marketing system:

A firm usually has more different strategy possibilities than it can pursue, so it must use screening criteria to help eliminate those strategies not well-suited to the firm.

As macro-marketing systems improve worldwide:

At the macro level, consumer satisfaction is difficult to measure and interpret so any evaluation is in part subjective.

_____ can be used as a rough measure of a firm's efficiency in satisfying customers.

The text argues that international competition will actually improve macro-marketing systems worldwide.

Alia was satisfied with the old television that she had owned for years. But after watching a few shows on her friend's big, flat-screen, HD television, she felt that she should buy a newer model for herself. Which of the following limitations of macro-marketing effectiveness does this illustrate?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters

Exam 20: Ethical Marketing in a Consumer-Oriented World

Advertising is probably the most criticized of all micro-marketing activities.

Which of the following is a key trend affecting marketing strategy planning?

Which of the 4Ps in the marketing mix is most directly related to deciding who pays for the shipment of purchased products in a B2B transaction?

Which of the following is a demographic pattern that affects marketing strategy planning?

In a market-directed system:

In the U.S. market-directed system, it is up to each _____ to decide how effectively individual firms satisfy the consumer's needs.

A S.W.O.T. analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

When evaluating marketing, it is best to evaluate micro-marketing and macro-marketing separately.

Monopolistic competition-which is typical in our market-directed economy-is caused by:

Which of the following is NOT a trend affecting marketing strategy planning in the area of Channels and Logistics?

Which of the following is NOT a current trend affecting marketing strategy planning?

Regarding timing, a marketing plan:

Which of the 4Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

Regarding our MACRO-marketing system:

A firm usually has more different strategy possibilities than it can pursue, so it must use screening criteria to help eliminate those strategies not well-suited to the firm.

As macro-marketing systems improve worldwide:

At the macro level, consumer satisfaction is difficult to measure and interpret so any evaluation is in part subjective.

_____ can be used as a rough measure of a firm's efficiency in satisfying customers.

The text argues that international competition will actually improve macro-marketing systems worldwide.

Alia was satisfied with the old television that she had owned for years. But after watching a few shows on her friend's big, flat-screen, HD television, she felt that she should buy a newer model for herself. Which of the following limitations of macro-marketing effectiveness does this illustrate?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters