A) promote even allocation of resources. B) encourage large-scale advertising. C) increase social responsibility. D) protect competitors from each other. E) attract competition. A) promote even allocation of resources. B) encourage large-scale advertising. C) increase social responsibility. D) protect competitors from each other. E) attract competition.

Exam 20: Ethical Marketing in a Consumer-Oriented World

Explore all topics

One of the disadvantages of a market-directed economic system is that it does not operate automatically and requires careful government oversight.

(True/False)

4.8/5

(37)

Question 81

Which of the following is NOT a current trend that is affecting marketing strategy planning?

(Multiple Choice)

4.9/5

(33)

Question 82

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

(True/False)

4.9/5

(35)

Question 83

A good marketing plan will work well throughout the different stages of the product life cycle.

(True/False)

4.9/5

(36)

Question 84

The forces of competition in and among _____ helps speed the diffusion of marketing advances to consumers everywhere.

(Multiple Choice)

4.8/5

(27)

Question 85

The American Customer Satisfaction Index makes it possible to track changes in consumer satisfaction measures over time and even allows comparison among countries.

(True/False)

5.0/5

(42)

Question 86

People have always been materialistic, even in the most primitive societies.

(True/False)

4.9/5

(38)

Question 87

At the macro level, consumer satisfaction can easily and objectively be measured using practical economic methods.

(True/False)

4.7/5

(45)

Question 88

S.W.O.T. analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies, weapons, outlook, and tactics" of the firm's most effective competitor.

(True/False)

5.0/5

(28)

Question 89

Marketing inefficiencies are due to all of the following reasons EXCEPT

(Multiple Choice)

4.8/5

(40)

Question 90

Firms can manipulate consumers to buy anything the company chooses to produce.

(True/False)

4.9/5

(37)

Question 91

Higher profits

(Multiple Choice)

4.8/5

(46)

Question 92

Consumers have a responsibility to preserve an effective macro-marketing system.

(True/False)

4.9/5

(35)

Question 93

A good business manager should adhere to the idea "if it ain't broke, don't fix it."

(True/False)

4.8/5

(30)

Question 94

Improving both micro-marketing and macro-marketing may require:

(Multiple Choice)

4.8/5

(35)

Question 95

Which of the following is NOT a trend affecting marketing strategy planning in the area of Sales Promotion?

(Multiple Choice)

4.8/5

(38)

Question 96

Technology is making it harder to abuse consumers' rights to privacy.

(True/False)

4.8/5

(37)

Question 97

In the United States, the basic objective of the market-directed economic system has been:

(Multiple Choice)

4.9/5

(33)

Question 98

Which of the following components of the marketing mix involves the strategic decision areas of benefits, features, and packaging?

(Multiple Choice)

4.8/5

(41)

Question 99

Many important changes are affecting marketing strategy planning. For example, the introduction and growing use of smart phones is illustrative of changes in the area of:

(Multiple Choice)

4.8/5

(33)

Question 100

Showing 81 - 100 of 189

One of the disadvantages of a market-directed economic system is that it does not operate automatically and requires careful government oversight.

Which of the following is NOT a current trend that is affecting marketing strategy planning?

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

A good marketing plan will work well throughout the different stages of the product life cycle.

The forces of competition in and among _____ helps speed the diffusion of marketing advances to consumers everywhere.

The American Customer Satisfaction Index makes it possible to track changes in consumer satisfaction measures over time and even allows comparison among countries.

People have always been materialistic, even in the most primitive societies.

At the macro level, consumer satisfaction can easily and objectively be measured using practical economic methods.

S.W.O.T. analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies, weapons, outlook, and tactics" of the firm's most effective competitor.

Marketing inefficiencies are due to all of the following reasons EXCEPT

Firms can manipulate consumers to buy anything the company chooses to produce.

Higher profits

Consumers have a responsibility to preserve an effective macro-marketing system.

A good business manager should adhere to the idea "if it ain't broke, don't fix it."

Improving both micro-marketing and macro-marketing may require:

Which of the following is NOT a trend affecting marketing strategy planning in the area of Sales Promotion?

Technology is making it harder to abuse consumers' rights to privacy.

In the United States, the basic objective of the market-directed economic system has been:

Which of the following components of the marketing mix involves the strategic decision areas of benefits, features, and packaging?

Many important changes are affecting marketing strategy planning. For example, the introduction and growing use of smart phones is illustrative of changes in the area of:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters