Question 1

Attitude-based choices are not used for important decisions.

Accepted Answer

A) True 
 B)False

Question 2

Which type of motives underlie behaviors that are intrinsically rewarding to the individual involved?

Accepted Answer

A)  instrumental motives 
B)  affective motives 
C)  cognitive motives 
D)  consummatory motives 
E)  personal motives 
A)  instrumental motives 
B)  affective motives 
C)  cognitive motives 
D)  consummatory motives 
E)  personal motives

Question 3

Which of the following statements is TRUE regarding consumer choice processes?

Accepted Answer

A)  Attitude-based choices require the knowledge of specific attributes at the time the choice is made. 
B)  The greater the motivation to make an optimal decision, the more likely an attitude-based choice will be made. 
C)  Motivation, information availability, and situational factors interact to determine the likelihood that attitude-based choices are made. 
D)  Consumers do not use attitude-based choices for important products. 
E)  Attitude-based choices require the comparison of each specific attribute across all brands considered. 
A)  Attitude-based choices require the knowledge of specific attributes at the time the choice is made. 
B)  The greater the motivation to make an optimal decision, the more likely an attitude-based choice will be made. 
C)  Motivation, information availability, and situational factors interact to determine the likelihood that attitude-based choices are made. 
D)  Consumers do not use attitude-based choices for important products. 
E)  Attitude-based choices require the comparison of each specific attribute across all brands considered.

Question 4

Explain the difference between a compensatory decision rule and a noncompensatory decision rule.

Accepted Answer

Noncompensatory rule means that a high l

Question 5

Which of the following does NOT influence the evaluation of alternatives on each criterion?

Accepted Answer

A)  decision rules applied 
B)  evaluative criteria 
C)  importance of criteria 
D)  alternatives considered 
E)  All of the above influence the evaluation of alternatives on each criterion. 
A)  decision rules applied 
B)  evaluative criteria 
C)  importance of criteria 
D)  alternatives considered 
E)  All of the above influence the evaluation of alternatives on each criterion.

Question 6

To determine which criteria are used by consumers in a specific product decision, the marketing researcher can utilize which two methods of measurement?

Accepted Answer

A)  primary and secondary 
B)  manifest and latent 
C)  direct and indirect 
D)  immediate and delayed 
E)  nominal and interval 
A)  primary and secondary 
B)  manifest and latent 
C)  direct and indirect 
D)  immediate and delayed 
E)  nominal and interval

Question 7

Cost and performance features are examples of which type of evaluative criteria?

Accepted Answer

A)  tangible 
B)  intangible 
C)  primary 
D)  secondary 
E)  instrumental 
A)  tangible 
B)  intangible 
C)  primary 
D)  secondary 
E)  instrumental

Question 8

Which of the following tends to be more holistic in nature, and the brand is not decomposed into distinct components that are evaluated separately from the whole?

Accepted Answer

A)  affective choice 
B)  attitude-based choice 
C)  rational choice 
D)  attribute-based choice 
E)  instrumental choice 
A)  affective choice 
B)  attitude-based choice 
C)  rational choice 
D)  attribute-based choice 
E)  instrumental choice

Question 9

Given the following information, which of the following compact disc players would be chosen using the lexicographic decision rule?

Accepted Answer

A)  Sony 
B)  Sanyo 
C)  Pioneer 
D)  Sony and Pioneer would be considered further. 
E)  None of the above compact disc players would be chosen. 
A)  Sony 
B)  Sanyo 
C)  Pioneer 
D)  Sony and Pioneer would be considered further. 
E)  None of the above compact disc players would be chosen.

Question 10

Indirect measurement techniques used to determine consumers' evaluative criteria differ from direct measurements in that they assume consumers will not or cannot state their evaluative criteria.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is(are) a type of consumer choice process?

Accepted Answer

A)  affective choice 
B)  attitude-based choice 
C)  attribute-based choice 
D)  A and B 
E)  A, B, and C 
A)  affective choice 
B)  attitude-based choice 
C)  attribute-based choice 
D)  A and B 
E)  A, B, and C

Question 12

Evaluative criteria can differ in type, number, and importance.

Accepted Answer

A) True 
 B)False

Question 13

Style, taste, prestige, feelings generated, and brand image are examples of which type of evaluative criteria?

Accepted Answer

A)  tangible 
B)  intangible 
C)  primary 
D)  secondary 
E)  instrumental 
A)  tangible 
B)  intangible 
C)  primary 
D)  secondary 
E)  instrumental

Question 14

Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process?

Accepted Answer

A)  affective choice 
B)  attitude-based choice 
C)  rational choice 
D)  attribute-based choice 
E)  instrumental choice 
A)  affective choice 
B)  attitude-based choice 
C)  rational choice 
D)  attribute-based choice 
E)  instrumental choice

Question 15

Sensory discrimination is _____.

Accepted Answer

A)  the minimum amount that one brand can differ from another with the difference still being noticed 
B)  the maximum amount that one brand can differ from another without it being perceived as unreasonable by consumers 
C)  the ability of an individual to distinguish between distinctly different stimuli 
D)  the ability of an individual to distinguish between similar stimuli 
E)  the relative importance consumers place on evaluative criteria 
A)  the minimum amount that one brand can differ from another with the difference still being noticed 
B)  the maximum amount that one brand can differ from another without it being perceived as unreasonable by consumers 
C)  the ability of an individual to distinguish between distinctly different stimuli 
D)  the ability of an individual to distinguish between similar stimuli 
E)  the relative importance consumers place on evaluative criteria

Question 16

Which decision rule establishes minimum required performance standards for each evaluative criterion and selects the first or all brands that meet or exceed these minimum standards?

Accepted Answer

A)  conjunctive 
B)  disjunctive 
C)  lexicographic 
D)  elimination-by-aspects 
E)  compensatory 
A)  conjunctive 
B)  disjunctive 
C)  lexicographic 
D)  elimination-by-aspects 
E)  compensatory

Question 17

Making a brand a compromise option in the choice set decreases that brand's probability of being chosen because consumers do not like "middle-of-the road" brands.

Accepted Answer

A) True 
 B)False

Question 18

John drinks Schweppes Ginger Ale for dinner as a beverage, while Jack uses it only as a mixer in his cocktails. Which factor that influences the importance of evaluative criteria is this?

Accepted Answer

A)  usage situation 
B)  competitive context 
C)  advertising effects 
D)  quantity of criteria 
E)  temporal perspective 
A)  usage situation 
B)  competitive context 
C)  advertising effects 
D)  quantity of criteria 
E)  temporal perspective

Question 19

Which of the following is the most popular indirect measurement approach to measuring the relative importance of consumers' evaluative criteria?

Accepted Answer

A)  perceptual mapping 
B)  regression analysis 
C)  factor analysis 
D)  conjoint analysis 
E)  cluster analysis 
A)  perceptual mapping 
B)  regression analysis 
C)  factor analysis 
D)  conjoint analysis 
E)  cluster analysis

Question 20

Evaluative criteria differ on all EXCEPT which of the following?

Accepted Answer

A)  type 
B)  number 
C)  quality 
D)  importance 
E)  Evaluative criteria can differ on all of the above. 
A)  type 
B)  number 
C)  quality 
D)  importance 
E)  Evaluative criteria can differ on all of the above.

Attitude-based choices are not used for important decisions.

Which type of motives underlie behaviors that are intrinsically rewarding to the individual involved?

Which of the following statements is TRUE regarding consumer choice processes?

Explain the difference between a compensatory decision rule and a noncompensatory decision rule.

Which of the following does NOT influence the evaluation of alternatives on each criterion?

To determine which criteria are used by consumers in a specific product decision, the marketing researcher can utilize which two methods of measurement?

Cost and performance features are examples of which type of evaluative criteria?

Which of the following tends to be more holistic in nature, and the brand is not decomposed into distinct components that are evaluated separately from the whole?

Given the following information, which of the following compact disc players would be chosen using the lexicographic decision rule?

Indirect measurement techniques used to determine consumers' evaluative criteria differ from direct measurements in that they assume consumers will not or cannot state their evaluative criteria.

Which of the following is(are) a type of consumer choice process?

Evaluative criteria can differ in type, number, and importance.

Style, taste, prestige, feelings generated, and brand image are examples of which type of evaluative criteria?

Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process?

Sensory discrimination is _____.

Which decision rule establishes minimum required performance standards for each evaluative criterion and selects the first or all brands that meet or exceed these minimum standards?

Making a brand a compromise option in the choice set decreases that brand's probability of being chosen because consumers do not like "middle-of-the road" brands.

John drinks Schweppes Ginger Ale for dinner as a beverage, while Jack uses it only as a mixer in his cocktails. Which factor that influences the importance of evaluative criteria is this?

Which of the following is the most popular indirect measurement approach to measuring the relative importance of consumers' evaluative criteria?

Evaluative criteria differ on all EXCEPT which of the following?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 16: Alternative Evaluation and Selection

Attitude-based choices are not used for important decisions.

Which type of motives underlie behaviors that are intrinsically rewarding to the individual involved?

Which of the following statements is TRUE regarding consumer choice processes?

Explain the difference between a compensatory decision rule and a noncompensatory decision rule.

Which of the following does NOT influence the evaluation of alternatives on each criterion?

To determine which criteria are used by consumers in a specific product decision, the marketing researcher can utilize which two methods of measurement?

Cost and performance features are examples of which type of evaluative criteria?

Which of the following tends to be more holistic in nature, and the brand is not decomposed into distinct components that are evaluated separately from the whole?

Given the following information, which of the following compact disc players would be chosen using the lexicographic decision rule?

Indirect measurement techniques used to determine consumers' evaluative criteria differ from direct measurements in that they assume consumers will not or cannot state their evaluative criteria.

Which of the following is(are) a type of consumer choice process?

Evaluative criteria can differ in type, number, and importance.

Style, taste, prestige, feelings generated, and brand image are examples of which type of evaluative criteria?

Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process?

Sensory discrimination is _____.

Which decision rule establishes minimum required performance standards for each evaluative criterion and selects the first or all brands that meet or exceed these minimum standards?

Making a brand a compromise option in the choice set decreases that brand's probability of being chosen because consumers do not like "middle-of-the road" brands.

John drinks Schweppes Ginger Ale for dinner as a beverage, while Jack uses it only as a mixer in his cocktails. Which factor that influences the importance of evaluative criteria is this?

Which of the following is the most popular indirect measurement approach to measuring the relative importance of consumers' evaluative criteria?

Evaluative criteria differ on all EXCEPT which of the following?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters