Question 1

When organizing content for a podcast,steering devices such as ________ are especially important.

Accepted Answer

A) sound 
B) consistency 
C) tone 
D) transitions 
E) media richness 
A) sound 
B) consistency 
C) tone 
D) transitions 
E) media richness

Question 2

One strategy an organization should use to build its social network is to

Accepted Answer

A) choose one compositional mode and use it for all social media sites. 
B) allow others to join your conversation,but don't join others. 
C) limit community building among competitors. 
D) offer promotional information as often as possible. 
E) maintain a persistent online personality. 
A) choose one compositional mode and use it for all social media sites. 
B) allow others to join your conversation,but don't join others. 
C) limit community building among competitors. 
D) offer promotional information as often as possible. 
E) maintain a persistent online personality.

Question 3

A ________ offers regular podcasts on a consistent theme,designed for a public audience.

Accepted Answer

A) cyber scheduler 
B) social stratagem 
C) podcasting channel 
D) programming network 
E) blog spot 
A) cyber scheduler 
B) social stratagem 
C) podcasting channel 
D) programming network 
E) blog spot

Question 4

People who engage in similar work,even though they might be geographically dispersed,are known as

Accepted Answer

A) communities of interest. 
B) cloud companions. 
C) communities of practice. 
D) community followers. 
E) community collaborators. 
A) communities of interest. 
B) cloud companions. 
C) communities of practice. 
D) community followers. 
E) community collaborators.

Question 5

A ________ is a social media site where users,not owners,contribute most of the content.

Accepted Answer

A) branded channel 
B) user-generated content site 
C) content curation channel 
D) central hub 
E) content marketing site 
A) branded channel 
B) user-generated content site 
C) content curation channel 
D) central hub 
E) content marketing site

Question 6

The term ________ represents the use of game thinking in mobile apps and web services to engage audiences.

Accepted Answer

A) gamification 
B) contest simulation 
C) shadow boxing 
D) event-based learning 
E) augmented reality 
A) gamification 
B) contest simulation 
C) shadow boxing 
D) event-based learning 
E) augmented reality

Question 7

The ________ feature of instant messaging enables users to see which people are at their desks and available to IM.

Accepted Answer

A) ghost protocol 
B) presence awareness 
C) passcode exemplification 
D) network compatibility 
E) gamification 
A) ghost protocol 
B) presence awareness 
C) passcode exemplification 
D) network compatibility 
E) gamification

Question 8

Which of the following will help you write effective email messages?

Accepted Answer

A) clarify meaning with the use of emoticons 
B) avoid sending long,complex messages 
C) assume the email will be read on a large screen 
D) use all caps to bring attention to critical information 
E) use as many acronyms as possible 
A) clarify meaning with the use of emoticons 
B) avoid sending long,complex messages 
C) assume the email will be read on a large screen 
D) use all caps to bring attention to critical information 
E) use as many acronyms as possible

Question 9

Starbucks Coffee,Animal Planet,and Turner Classic Movies offer videos to their followers via their ________ on YouTube.

Accepted Answer

A) retail channels 
B) private channels 
C) branded channels 
D) pay-for-view channels 
E) cable-ready channels 
A) retail channels 
B) private channels 
C) branded channels 
D) pay-for-view channels 
E) cable-ready channels

Question 10

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document

Accepted Answer

A) is unethical and should always be avoided. 
B) is appropriate only when large purchases are not involved. 
C) is acceptable,as long as the payoff is valuable and legitimate. 
D) is never appropriate for microblogging sites. 
E) was once effective,but is not any longer due to an Internet-savvy public. 
A) is unethical and should always be avoided. 
B) is appropriate only when large purchases are not involved. 
C) is acceptable,as long as the payoff is valuable and legitimate. 
D) is never appropriate for microblogging sites. 
E) was once effective,but is not any longer due to an Internet-savvy public.

Question 11

Online services that help people and organizations form connections and share information are generally referred to as

Accepted Answer

A) clouds. 
B) microblogs. 
C) websites. 
D) social networks. 
E) digital media. 
A) clouds. 
B) microblogs. 
C) websites. 
D) social networks. 
E) digital media.

Question 12

Twitter-ready bites of information,extracted from a blog post or other message,are called

Accepted Answer

A) sound bites. 
B) tweetables. 
C) epigrams. 
D) clickables. 
E) updates. 
A) sound bites. 
B) tweetables. 
C) epigrams. 
D) clickables. 
E) updates.

Question 13

Providing free information that is valuable to the audience but also helps a company build closer ties with customers is called

Accepted Answer

A) content augmentation. 
B) community hub building. 
C) extending the organization. 
D) customer support. 
E) content marketing. 
A) content augmentation. 
B) community hub building. 
C) extending the organization. 
D) customer support. 
E) content marketing.

Question 14

As an alternative to newsfeeds,________ involves aggregating (gathering)and curating (sorting,categorizing,and presenting)information on a particular topic in a way that makes it convenient for targeted readers.

Accepted Answer

A) blog rolling 
B) content curation 
C) sentiment analysis 
D) hub syndication 
E) virtual categorization 
A) blog rolling 
B) content curation 
C) sentiment analysis 
D) hub syndication 
E) virtual categorization

Question 15

Because each electronic medium has unique requirements,basic communication skills do not usually transfer from one system to another.

Accepted Answer

A) True 
 B)False

Question 16

A(n)________ includes items such as your name,title,company,and contact information at the end of your email messages.

Accepted Answer

A) epigram 
B) email signature 
C) subject line 
D) salutary close 
E) email letterhead 
A) epigram 
B) email signature 
C) subject line 
D) salutary close 
E) email letterhead

Question 17

Twitter users consider ________ to be the most valuable kind of tweets.

Accepted Answer

A) somebody's random musings about a personal issue 
B) spontaneous messages,such as saying "good morning" 
C) engaging messages,such as asking followers for advice 
D) complaints from someone who's stuck in traffic or having a bad day 
E) conversations between a Twitter account owner and a specific follower 
A) somebody's random musings about a personal issue 
B) spontaneous messages,such as saying "good morning" 
C) engaging messages,such as asking followers for advice 
D) complaints from someone who's stuck in traffic or having a bad day 
E) conversations between a Twitter account owner and a specific follower

Question 18

Many businesses now use blogs to

Accepted Answer

A) keep project teams up to date. 
B) eliminate the need for email. 
C) inform employees about confidential information. 
D) act as a method of communication during a crisis or emergency. 
E) establish a corporate voice. 
A) keep project teams up to date. 
B) eliminate the need for email. 
C) inform employees about confidential information. 
D) act as a method of communication during a crisis or emergency. 
E) establish a corporate voice.

Question 19

Marketers use microblogging systems to send ________ that withhold key information,in order to attract the attention of current and prospective customers.

Accepted Answer

A) teasers 
B) platitudes 
C) anagrams 
D) testimonials 
E) summaries 
A) teasers 
B) platitudes 
C) anagrams 
D) testimonials 
E) summaries

Question 20

The measure of how effectively a company engages with online stakeholders is

Accepted Answer

A) brand socialization. 
B) understanding target markets. 
C) sentiment analysis. 
D) brand community. 
E) community of interest. 
A) brand socialization. 
B) understanding target markets. 
C) sentiment analysis. 
D) brand community. 
E) community of interest.

When organizing content for a podcast,steering devices such as ________ are especially important.

One strategy an organization should use to build its social network is to

A ________ offers regular podcasts on a consistent theme,designed for a public audience.

People who engage in similar work,even though they might be geographically dispersed,are known as

A ________ is a social media site where users,not owners,contribute most of the content.

The term ________ represents the use of game thinking in mobile apps and web services to engage audiences.

The ________ feature of instant messaging enables users to see which people are at their desks and available to IM.

Which of the following will help you write effective email messages?

Starbucks Coffee,Animal Planet,and Turner Classic Movies offer videos to their followers via their ________ on YouTube.

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document

Online services that help people and organizations form connections and share information are generally referred to as

Twitter-ready bites of information,extracted from a blog post or other message,are called

Providing free information that is valuable to the audience but also helps a company build closer ties with customers is called

As an alternative to newsfeeds,________ involves aggregating (gathering)and curating (sorting,categorizing,and presenting)information on a particular topic in a way that makes it convenient for targeted readers.

Because each electronic medium has unique requirements,basic communication skills do not usually transfer from one system to another.

A(n)________ includes items such as your name,title,company,and contact information at the end of your email messages.

Twitter users consider ________ to be the most valuable kind of tweets.

Many businesses now use blogs to

Marketers use microblogging systems to send ________ that withhold key information,in order to attract the attention of current and prospective customers.

The measure of how effectively a company engages with online stakeholders is

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters

Exam 7: Crafting Messages for Digital Channels

When organizing content for a podcast,steering devices such as ________ are especially important.

One strategy an organization should use to build its social network is to

A ________ offers regular podcasts on a consistent theme,designed for a public audience.

People who engage in similar work,even though they might be geographically dispersed,are known as

A ________ is a social media site where users,not owners,contribute most of the content.

The term ________ represents the use of game thinking in mobile apps and web services to engage audiences.

The ________ feature of instant messaging enables users to see which people are at their desks and available to IM.

Which of the following will help you write effective email messages?

Starbucks Coffee,Animal Planet,and Turner Classic Movies offer videos to their followers via their ________ on YouTube.

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document

Online services that help people and organizations form connections and share information are generally referred to as

Twitter-ready bites of information,extracted from a blog post or other message,are called

Providing free information that is valuable to the audience but also helps a company build closer ties with customers is called

As an alternative to newsfeeds,________ involves aggregating (gathering)and curating (sorting,categorizing,and presenting)information on a particular topic in a way that makes it convenient for targeted readers.

Because each electronic medium has unique requirements,basic communication skills do not usually transfer from one system to another.

A(n)________ includes items such as your name,title,company,and contact information at the end of your email messages.

Twitter users consider ________ to be the most valuable kind of tweets.

Many businesses now use blogs to

Marketers use microblogging systems to send ________ that withhold key information,in order to attract the attention of current and prospective customers.

The measure of how effectively a company engages with online stakeholders is

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters