Question 1

Writing "teasers" on microblogging sites can be effective,as long as the payoffs to which they lead are valuable and legitimate.

Accepted Answer

A) True 
 B)False

Question 2

When creating podcasts for business,should you script them entirely and read them word-for-word? Briefly explain your answer.

Accepted Answer

In podcasts,it is generally best to spea

Question 3

What is location-based social networking? Why is it important to business communication?

Accepted Answer

Location-based social networking links t

Question 4

Which of the following would be the most effective headline for a new posting on a business blog?

Accepted Answer

A) You Might Already Know It,But... 
B) Random Thoughts From My Addled Brain 
C) Things We Thought You Needed to Know 
D) Seven Reasons To Switch Your Smartphone Carrier 
E) Our New Products: A Brief Overview 
A) You Might Already Know It,But... 
B) Random Thoughts From My Addled Brain 
C) Things We Thought You Needed to Know 
D) Seven Reasons To Switch Your Smartphone Carrier 
E) Our New Products: A Brief Overview

Question 5

Give at least three examples of how podcasts could replace more traditional message formats in business.

Accepted Answer

Real estate agents could record audio po

Question 6

Because many email programs display the first few words or lines of incoming messages,you should

Accepted Answer

A) be vague in your first sentence,to entice the reader to open the message. 
B) leave several blank lines at the beginning of each message. 
C) treat the first sentence of the message as an extension of your subject line. 
D) use phrases such as "MUST READ" in your first sentence. 
E) include symbolism to get your readers interest. 
A) be vague in your first sentence,to entice the reader to open the message. 
B) leave several blank lines at the beginning of each message. 
C) treat the first sentence of the message as an extension of your subject line. 
D) use phrases such as "MUST READ" in your first sentence. 
E) include symbolism to get your readers interest.

Question 7

What are emoticons? Why are they controversial in business communication?

Accepted Answer

Email is a lean medium,so expressing emo

Question 8

Gamification links the virtual world of online social networking with the physical world of retail stores and other locations.

Accepted Answer

A) True 
 B)False

Question 9

List at least three general situations in which you would send a printed version of a business message instead of using an electronic medium.

Accepted Answer

A printed message is especially appropri

Question 10

To make it easier for people to find and follow an organization,all social media from the organization should be organized in a central hub,a

Accepted Answer

A) Facebook page with embedded links to supporting data. 
B) community building site. 
C) web presence that anchors the online presence. 
D) community blog site. 
E) cloud computing site. 
A) Facebook page with embedded links to supporting data. 
B) community building site. 
C) web presence that anchors the online presence. 
D) community blog site. 
E) cloud computing site.

Question 11

Compared to email,instant messaging (IM)

Accepted Answer

A) is slower and more complicated to use. 
B) has not caught on in the business community. 
C) is more costly as well. 
D) offers greater speed. 
E) eliminates the need for user authentication. 
A) is slower and more complicated to use. 
B) has not caught on in the business community. 
C) is more costly as well. 
D) offers greater speed. 
E) eliminates the need for user authentication.

Question 12

An unsolicited IM from a company informing you of their great rates on vacations in Hawaii is an example of

Accepted Answer

A) spam. 
B) a computer virus. 
C) spim. 
D) viral marketing. 
E) enterprise instant messaging. 
A) spam. 
B) a computer virus. 
C) spim. 
D) viral marketing. 
E) enterprise instant messaging.

Question 13

A ________ is the online equivalent of recorded radio or video broadcasts.

Accepted Answer

A) podcast 
B) digital portfolio 
C) videogram 
D) virtual timeline 
E) microblog 
A) podcast 
B) digital portfolio 
C) videogram 
D) virtual timeline 
E) microblog

Question 14

When you're posting comments on social media,

Accepted Answer

A) don't worry about the details of spelling and punctuation. 
B) exercise your free-speech rights by ranting and raving at length. 
C) promote your products and services aggressively. 
D) provide short "chunks" of information that can help others who visit the site. 
E) write from an objective,third-person point of view. 
A) don't worry about the details of spelling and punctuation. 
B) exercise your free-speech rights by ranting and raving at length. 
C) promote your products and services aggressively. 
D) provide short "chunks" of information that can help others who visit the site. 
E) write from an objective,third-person point of view.

Question 15

When it comes to writing messages in today's business environment,

Accepted Answer

A) printed messages are obsolete. 
B) printed messages are still preferred for formal correspondence or a court of law. 
C) email has completely replaced printed messages for all internal communication. 
D) hard-copy messages are used primarily for delivering negative news. 
E) most people think printed messages are too informal. 
A) printed messages are obsolete. 
B) printed messages are still preferred for formal correspondence or a court of law. 
C) email has completely replaced printed messages for all internal communication. 
D) hard-copy messages are used primarily for delivering negative news. 
E) most people think printed messages are too informal.

Question 16

The subject line of an email message

Accepted Answer

A) is rarely read by the recipient. 
B) helps recipients decide whether to read the message. 
C) should describe only the general topic of the message. 
D) must never extend beyond three words. 
E) can be left off if there is a personal relationship. 
A) is rarely read by the recipient. 
B) helps recipients decide whether to read the message. 
C) should describe only the general topic of the message. 
D) must never extend beyond three words. 
E) can be left off if there is a personal relationship.

Question 17

Which of the following is a compelling advantage of IM in the workplace?

Accepted Answer

A) IM is universal. 
B) IM closely resembles one-on-one conversations. 
C) IM is an effective medium for private,short- to medium-length messages. 
D) IM allows senders to write messages and recipients to read them,according to their schedules. 
E) IM offers better network security than email. 
A) IM is universal. 
B) IM closely resembles one-on-one conversations. 
C) IM is an effective medium for private,short- to medium-length messages. 
D) IM allows senders to write messages and recipients to read them,according to their schedules. 
E) IM offers better network security than email.

Question 18

The use of ________ represents a fundamental shift in business communication.

Accepted Answer

A) websites 
B) Facebook 
C) social media 
D) digital channels 
E) digital media 
A) websites 
B) Facebook 
C) social media 
D) digital channels 
E) digital media

Question 19

YouTube,Wikipedia,and Twitter are popular examples of

Accepted Answer

A) general-purpose social networks. 
B) user-generated content sites. 
C) community macromedia outlets. 
D) private-label social networks. 
E) personalized synchronous networks. 
A) general-purpose social networks. 
B) user-generated content sites. 
C) community macromedia outlets. 
D) private-label social networks. 
E) personalized synchronous networks.

Question 20

The practice of content marketing involves ________,in order to build closer ties with current and potential online customers.

Accepted Answer

A) pitching your products and services at every opportunity 
B) building up your company by tearing down your competitors 
C) stalking online consumers in order to capture data about their behavior 
D) offering free information that's valuable to community members 
E) monitoring the Twittersphere for discussions about your brand 
A) pitching your products and services at every opportunity 
B) building up your company by tearing down your competitors 
C) stalking online consumers in order to capture data about their behavior 
D) offering free information that's valuable to community members 
E) monitoring the Twittersphere for discussions about your brand

Writing "teasers" on microblogging sites can be effective,as long as the payoffs to which they lead are valuable and legitimate.

When creating podcasts for business,should you script them entirely and read them word-for-word? Briefly explain your answer.

What is location-based social networking? Why is it important to business communication?

Which of the following would be the most effective headline for a new posting on a business blog?

Give at least three examples of how podcasts could replace more traditional message formats in business.

Because many email programs display the first few words or lines of incoming messages,you should

What are emoticons? Why are they controversial in business communication?

Gamification links the virtual world of online social networking with the physical world of retail stores and other locations.

List at least three general situations in which you would send a printed version of a business message instead of using an electronic medium.

To make it easier for people to find and follow an organization,all social media from the organization should be organized in a central hub,a

Compared to email,instant messaging (IM)

An unsolicited IM from a company informing you of their great rates on vacations in Hawaii is an example of

A ________ is the online equivalent of recorded radio or video broadcasts.

When you're posting comments on social media,

When it comes to writing messages in today's business environment,

The subject line of an email message

Which of the following is a compelling advantage of IM in the workplace?

The use of ________ represents a fundamental shift in business communication.

YouTube,Wikipedia,and Twitter are popular examples of

The practice of content marketing involves ________,in order to build closer ties with current and potential online customers.

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters

Exam 7: Crafting Messages for Digital Channels

Writing "teasers" on microblogging sites can be effective,as long as the payoffs to which they lead are valuable and legitimate.

When creating podcasts for business,should you script them entirely and read them word-for-word? Briefly explain your answer.

What is location-based social networking? Why is it important to business communication?

Which of the following would be the most effective headline for a new posting on a business blog?

Give at least three examples of how podcasts could replace more traditional message formats in business.

Because many email programs display the first few words or lines of incoming messages,you should

What are emoticons? Why are they controversial in business communication?

Gamification links the virtual world of online social networking with the physical world of retail stores and other locations.

List at least three general situations in which you would send a printed version of a business message instead of using an electronic medium.

To make it easier for people to find and follow an organization,all social media from the organization should be organized in a central hub,a

Compared to email,instant messaging (IM)

An unsolicited IM from a company informing you of their great rates on vacations in Hawaii is an example of

A ________ is the online equivalent of recorded radio or video broadcasts.

When you're posting comments on social media,

When it comes to writing messages in today's business environment,

The subject line of an email message

Which of the following is a compelling advantage of IM in the workplace?

The use of ________ represents a fundamental shift in business communication.

YouTube,Wikipedia,and Twitter are popular examples of

The practice of content marketing involves ________,in order to build closer ties with current and potential online customers.

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters