Question 1

Community Q&A sites offer opportunities for building your personal brand.When you're responding to an individual's question,keep in mind that

Accepted Answer

A) community Q&A sites are a fad,so responding to questions is a waste of time. 
B) your reply to the question will only be relevant to the person who asked it. 
C) material that's posted on a community Q&A site won't be visible for long. 
D) responding to questions can be fun,even if you don't know what you're talking about. 
E) you're responding in advance to anyone who has the same question and visits the site. 
A) community Q&A sites are a fad,so responding to questions is a waste of time. 
B) your reply to the question will only be relevant to the person who asked it. 
C) material that's posted on a community Q&A site won't be visible for long. 
D) responding to questions can be fun,even if you don't know what you're talking about. 
E) you're responding in advance to anyone who has the same question and visits the site.

Question 2

Smartphones and tablets are ideal for mobile blogging.

Accepted Answer

A) True 
 B)False

Question 3

How can internal social networks foster collaboration and build communities within the organization?

Accepted Answer

Just as public networks can bring friend

Question 4

Many companies have formal email policies that include restrictions on sending

Accepted Answer

A) personal messages via corporate email. 
B) confidential or proprietary information. 
C) material that might be objectionable or offensive to others. 
D) sensitive content. 
E) all of the above. 
A) personal messages via corporate email. 
B) confidential or proprietary information. 
C) material that might be objectionable or offensive to others. 
D) sensitive content. 
E) all of the above.

Question 5

What opportunities and challenges are associated with the use of instant messaging in the workplace?

Accepted Answer

The benefits of using IM in the workplac

Question 6

________ involves using social networks and social media to give customers a convenient way to get help from a company.

Accepted Answer

A) Networked organization 
B) Virtual organization 
C) Social customer service 
D) Sentiment analysis 
E) Socialization 
A) Networked organization 
B) Virtual organization 
C) Social customer service 
D) Sentiment analysis 
E) Socialization

Question 7

Discuss how differentiating between various digital media tools can get complicated as systems and people use those tools in new and creative ways.

Accepted Answer

The lines that differentiate digital med

Question 8

Which of the following is important when you're completing messages for your blog?

Accepted Answer

A) determining the scope and subject of your message 
B) evaluating the content and readability of your message 
C) allow autocorrect functions to find errors and oversights 
D) determining method of transmission 
E) spending more time on the planning step than normal 
A) determining the scope and subject of your message 
B) evaluating the content and readability of your message 
C) allow autocorrect functions to find errors and oversights 
D) determining method of transmission 
E) spending more time on the planning step than normal

Question 9

Which one of the following is a planning step in creating effective email messages?

Accepted Answer

A) following company email guidelines and policies 
B) double-checking your recipient list before sending your message 
C) creating informative subject lines that clarify the purpose of your message 
D) deciding whether to mark your message as "urgent" 
E) writing a concise statement of audience needs 
A) following company email guidelines and policies 
B) double-checking your recipient list before sending your message 
C) creating informative subject lines that clarify the purpose of your message 
D) deciding whether to mark your message as "urgent" 
E) writing a concise statement of audience needs

Question 10

RSS feeds can benefit readers who want to subscribe to timely updates from websites or to aggregate feeds from many sites.However,a drawback to RSS feeds involves the "fire-hose effect" of

Accepted Answer

A) having old messages purged by new messages. 
B) being discouraged because it's so hard to subscribe to RSS feeds. 
C) getting so many feeds so fast that it's impossible to manage them. 
D) RSS feeds that separate trivial articles from those that are essential. 
E) all of the above. 
A) having old messages purged by new messages. 
B) being discouraged because it's so hard to subscribe to RSS feeds. 
C) getting so many feeds so fast that it's impossible to manage them. 
D) RSS feeds that separate trivial articles from those that are essential. 
E) all of the above.

Question 11

The completing step is where podcasting differs most dramatically from written communication.

Accepted Answer

A) True 
 B)False

Question 12

Marketers can use ________ to link the virtual world of online social networking with the physical world of retail stores.

Accepted Answer

A) near-field collaboration 
B) location-based social networking 
C) rapid-response enumeration 
D) cloud-based social monetization 
E) mobile podcasting 
A) near-field collaboration 
B) location-based social networking 
C) rapid-response enumeration 
D) cloud-based social monetization 
E) mobile podcasting

Question 13

When you're creating a blog,include one or more ________ so that your audience can receive headlines and blog-post summaries automatically.

Accepted Answer

A) information portals 
B) newsfeed options 
C) data-retrieval links 
D) email addresses 
E) uniform resource locators 
A) information portals 
B) newsfeed options 
C) data-retrieval links 
D) email addresses 
E) uniform resource locators

Question 14

In an organization,the use of ________ would be most effective when updating employees at remote locations during a time of emergency.

Accepted Answer

A) IM 
B) text messages 
C) content management 
D) email 
E) phone calls 
A) IM 
B) text messages 
C) content management 
D) email 
E) phone calls

Question 15

You can plan for important business exchanges via IM by viewing them as

Accepted Answer

A) invitations to discuss personal matters. 
B) conversations with specific goals in mind. 
C) opportunities to save time by multitasking. 
D) routine events that don't require formalities. 
E) permanent records of conversations. 
A) invitations to discuss personal matters. 
B) conversations with specific goals in mind. 
C) opportunities to save time by multitasking. 
D) routine events that don't require formalities. 
E) permanent records of conversations.

Question 16

An effective email subject line is very short and describes only the general topic of the message.

Accepted Answer

A) True 
 B)False

Question 17

Consuming large amounts of small pieces of information instead of reviewing a larger document is referred to as

Accepted Answer

A) chunking. 
B) microblogging. 
C) content snacking. 
D) summarizing. 
E) teasers. 
A) chunking. 
B) microblogging. 
C) content snacking. 
D) summarizing. 
E) teasers.

Question 18

Social networks are a natural tool for bringing together ________,people who engage in similar work,and ________,people who share enthusiasm for a particular product or activity.

Accepted Answer

A) private networks; public networks 
B) virtual network societies; dilettantes 
C) communities of practice; communities of interest 
D) intra-disciplinary conclaves; product champions 
E) community groups; marketing mavens 
A) private networks; public networks 
B) virtual network societies; dilettantes 
C) communities of practice; communities of interest 
D) intra-disciplinary conclaves; product champions 
E) community groups; marketing mavens

Question 19

In an organization,the ________ is the social media interface between a company and its external stakeholders.

Accepted Answer

A) media manager 
B) augmentation manager 
C) cloud manager 
D) community manager 
E) IT manager 
A) media manager 
B) augmentation manager 
C) cloud manager 
D) community manager 
E) IT manager

Question 20

Explain how inappropriate use of email at work can lead to legal problems.

Accepted Answer

The consequences of bad writing or poor

Community Q&A sites offer opportunities for building your personal brand.When you're responding to an individual's question,keep in mind that

Smartphones and tablets are ideal for mobile blogging.

How can internal social networks foster collaboration and build communities within the organization?

Many companies have formal email policies that include restrictions on sending

What opportunities and challenges are associated with the use of instant messaging in the workplace?

________ involves using social networks and social media to give customers a convenient way to get help from a company.

Discuss how differentiating between various digital media tools can get complicated as systems and people use those tools in new and creative ways.

Which of the following is important when you're completing messages for your blog?

Which one of the following is a planning step in creating effective email messages?

RSS feeds can benefit readers who want to subscribe to timely updates from websites or to aggregate feeds from many sites.However,a drawback to RSS feeds involves the "fire-hose effect" of

The completing step is where podcasting differs most dramatically from written communication.

Marketers can use ________ to link the virtual world of online social networking with the physical world of retail stores.

When you're creating a blog,include one or more ________ so that your audience can receive headlines and blog-post summaries automatically.

In an organization,the use of ________ would be most effective when updating employees at remote locations during a time of emergency.

You can plan for important business exchanges via IM by viewing them as

An effective email subject line is very short and describes only the general topic of the message.

Consuming large amounts of small pieces of information instead of reviewing a larger document is referred to as

Social networks are a natural tool for bringing together ,people who engage in similar work,and ,people who share enthusiasm for a particular product or activity.

In an organization,the ________ is the social media interface between a company and its external stakeholders.

Explain how inappropriate use of email at work can lead to legal problems.

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters

Exam 7: Crafting Messages for Digital Channels

Community Q&A sites offer opportunities for building your personal brand.When you're responding to an individual's question,keep in mind that

Smartphones and tablets are ideal for mobile blogging.

How can internal social networks foster collaboration and build communities within the organization?

Many companies have formal email policies that include restrictions on sending

What opportunities and challenges are associated with the use of instant messaging in the workplace?

________ involves using social networks and social media to give customers a convenient way to get help from a company.

Discuss how differentiating between various digital media tools can get complicated as systems and people use those tools in new and creative ways.

Which of the following is important when you're completing messages for your blog?

Which one of the following is a planning step in creating effective email messages?

RSS feeds can benefit readers who want to subscribe to timely updates from websites or to aggregate feeds from many sites.However,a drawback to RSS feeds involves the "fire-hose effect" of

The completing step is where podcasting differs most dramatically from written communication.

Marketers can use ________ to link the virtual world of online social networking with the physical world of retail stores.

When you're creating a blog,include one or more ________ so that your audience can receive headlines and blog-post summaries automatically.

In an organization,the use of ________ would be most effective when updating employees at remote locations during a time of emergency.

You can plan for important business exchanges via IM by viewing them as

An effective email subject line is very short and describes only the general topic of the message.

Consuming large amounts of small pieces of information instead of reviewing a larger document is referred to as

Social networks are a natural tool for bringing together ________,people who engage in similar work,and ________,people who share enthusiasm for a particular product or activity.

In an organization,the ________ is the social media interface between a company and its external stakeholders.

Explain how inappropriate use of email at work can lead to legal problems.

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters

Social networks are a natural tool for bringing together ,people who engage in similar work,and ,people who share enthusiasm for a particular product or activity.