Question 1

As it pertains to instant messaging,________ involves making sure that online correspondents are really who they appear to be.

Accepted Answer

A) social encryption 
B) passcode verification 
C) system coordination 
D) user authentication 
E) system log in 
A) social encryption 
B) passcode verification 
C) system coordination 
D) user authentication 
E) system log in

Question 2

Retweeting is the practice of forwarding messages from other Twitter users.It is the microblogging equivalent of

Accepted Answer

A) exchanging emails to discuss a complex situation. 
B) using content curation to share content from other bloggers. 
C) protecting your online footprint from behavioral targeting. 
D) carrying on a real-time conversation via instant messaging. 
E) conducting a keyword search on a general-purpose search engine. 
A) exchanging emails to discuss a complex situation. 
B) using content curation to share content from other bloggers. 
C) protecting your online footprint from behavioral targeting. 
D) carrying on a real-time conversation via instant messaging. 
E) conducting a keyword search on a general-purpose search engine.

Question 3

If a customer uses the comment feature to criticize the content of your business blog,

Accepted Answer

A) you should respond promptly and honestly. 
B) ignore it unless the critic is incorrect. 
C) post it,and follow with a blog entry to show your audience that it will not be tolerated. 
D) you should immediately shut the blog down to avoid potential harm to your reputation. 
E) remove the specific comment. 
A) you should respond promptly and honestly. 
B) ignore it unless the critic is incorrect. 
C) post it,and follow with a blog entry to show your audience that it will not be tolerated. 
D) you should immediately shut the blog down to avoid potential harm to your reputation. 
E) remove the specific comment.

Question 4

Social media has the ability to increase ________,allowing stakeholders to better monitor business activities.

Accepted Answer

A) teasers 
B) feedback 
C) microblogging 
D) summarizations 
E) transparency 
A) teasers 
B) feedback 
C) microblogging 
D) summarizations 
E) transparency

Question 5

Identify the nine compositional modes that apply to electronic media in the workplace.

Accepted Answer

Communicating successfully with electron

Question 6

Always read from a prepared script when creating podcasts for business.

Accepted Answer

A) True 
 B)False

Question 7

Compared to blogs,podcasts are

Accepted Answer

A) much easier to edit. 
B) more difficult to edit. 
C) equally challenging when it comes to editing. 
D) used only by high-tech companies. 
E) far less effective for conveying emotion and tone. 
A) much easier to edit. 
B) more difficult to edit. 
C) equally challenging when it comes to editing. 
D) used only by high-tech companies. 
E) far less effective for conveying emotion and tone.

Question 8

In terms of the three-step writing process,podcasts differ mostly from written messages in the ________ step.

Accepted Answer

A) planning 
B) writing 
C) completing 
D) composing 
E) production 
A) planning 
B) writing 
C) completing 
D) composing 
E) production

Question 9

A company can use ________ as a measure of how effectively it is engaging its various online stakeholders in a mutually beneficial exchange of information.

Accepted Answer

A) brand socialization 
B) brand standardization 
C) brand management 
D) brand equilibrium 
E) brand exploration 
A) brand socialization 
B) brand standardization 
C) brand management 
D) brand equilibrium 
E) brand exploration

Question 10

When using social networking for personal branding and company communication,why is it important to anchor your presence in a central hub?

Accepted Answer

Although it's important to join those co

Question 11

Some email users employ ________ to express emotional nuances in casual or informal email messages.

Accepted Answer

A) emoticons 
B) monograms 
C) cyphers 
D) cryptograms 
E) capital letters 
A) emoticons 
B) monograms 
C) cyphers 
D) cryptograms 
E) capital letters

Question 12

Email hygiene refers to

Accepted Answer

A) the absence of slang and informal language in email messages. 
B) a nationwide movement to do away with information overload. 
C) all the efforts companies make to keep email clean and safe. 
D) refraining from using foul language in email. 
E) software that scans email messages for misspelled addresses. 
A) the absence of slang and informal language in email messages. 
B) a nationwide movement to do away with information overload. 
C) all the efforts companies make to keep email clean and safe. 
D) refraining from using foul language in email. 
E) software that scans email messages for misspelled addresses.

Question 13

________ for electronic media include conversations,comments and critiques,orientations,summaries,and narratives.

Accepted Answer

A) Shared systems 
B) Compositional modes 
C) Interactive approaches 
D) Transactional methodologies 
E) Microblogs 
A) Shared systems 
B) Compositional modes 
C) Interactive approaches 
D) Transactional methodologies 
E) Microblogs

Question 14

The ability to update content quickly and easily makes ________ a natural medium when communicators want to get messages out in a hurry.

Accepted Answer

A) websites 
B) podcasting channels 
C) blogs and microblogs 
D) user-generated content sites 
E) virtual networks 
A) websites 
B) podcasting channels 
C) blogs and microblogs 
D) user-generated content sites 
E) virtual networks

Question 15

In business communication,email is often replaced by other tools that provide better support for instant communication and real-time collaboration.

Accepted Answer

A) True 
 B)False

Question 16

The ________ of an email is important because it helps readers decide whether to read the message or delete it.

Accepted Answer

A) subject line 
B) final paragraph 
C) signature block 
D) complimentary close 
E) salutation 
A) subject line 
B) final paragraph 
C) signature block 
D) complimentary close 
E) salutation

Question 17

What are the characteristics of an effective email subject line?

Accepted Answer

An effective subject line is both inform

Question 18

A community of interest that forms around a specific product is sometimes called a

Accepted Answer

A) social community. 
B) cloud community. 
C) company community. 
D) brand community. 
E) target community. 
A) social community. 
B) cloud community. 
C) company community. 
D) brand community. 
E) target community.

Question 19

Advantages of using IM rather than email include

Accepted Answer

A) its ability to eliminate "junk mail" messages. 
B) its availability on mobile devices but not computers. 
C) its ability to hold real-time text conversations. 
D) its fool-proof identity verification procedures. 
E) less network infiltration. 
A) its ability to eliminate "junk mail" messages. 
B) its availability on mobile devices but not computers. 
C) its ability to hold real-time text conversations. 
D) its fool-proof identity verification procedures. 
E) less network infiltration.

Question 20

When a summary appears at the beginning of an article or webpage,

Accepted Answer

A) it distributes how-to advice to visitors. 
B) it offers helpful tips and insightful commentary. 
C) it offers a review of the document's key points. 
D) it includes updates and announcements. 
E) it acts as a miniature version of the document. 
A) it distributes how-to advice to visitors. 
B) it offers helpful tips and insightful commentary. 
C) it offers a review of the document's key points. 
D) it includes updates and announcements. 
E) it acts as a miniature version of the document.

As it pertains to instant messaging,________ involves making sure that online correspondents are really who they appear to be.

Retweeting is the practice of forwarding messages from other Twitter users.It is the microblogging equivalent of

If a customer uses the comment feature to criticize the content of your business blog,

Social media has the ability to increase ________,allowing stakeholders to better monitor business activities.

Identify the nine compositional modes that apply to electronic media in the workplace.

Always read from a prepared script when creating podcasts for business.

Compared to blogs,podcasts are

In terms of the three-step writing process,podcasts differ mostly from written messages in the ________ step.

A company can use ________ as a measure of how effectively it is engaging its various online stakeholders in a mutually beneficial exchange of information.

When using social networking for personal branding and company communication,why is it important to anchor your presence in a central hub?

Some email users employ ________ to express emotional nuances in casual or informal email messages.

Email hygiene refers to

________ for electronic media include conversations,comments and critiques,orientations,summaries,and narratives.

The ability to update content quickly and easily makes ________ a natural medium when communicators want to get messages out in a hurry.

In business communication,email is often replaced by other tools that provide better support for instant communication and real-time collaboration.

The ________ of an email is important because it helps readers decide whether to read the message or delete it.

What are the characteristics of an effective email subject line?

A community of interest that forms around a specific product is sometimes called a

Advantages of using IM rather than email include

When a summary appears at the beginning of an article or webpage,

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters

Exam 7: Crafting Messages for Digital Channels

As it pertains to instant messaging,________ involves making sure that online correspondents are really who they appear to be.

Retweeting is the practice of forwarding messages from other Twitter users.It is the microblogging equivalent of

If a customer uses the comment feature to criticize the content of your business blog,

Social media has the ability to increase ________,allowing stakeholders to better monitor business activities.

Identify the nine compositional modes that apply to electronic media in the workplace.

Always read from a prepared script when creating podcasts for business.

Compared to blogs,podcasts are

In terms of the three-step writing process,podcasts differ mostly from written messages in the ________ step.

A company can use ________ as a measure of how effectively it is engaging its various online stakeholders in a mutually beneficial exchange of information.

When using social networking for personal branding and company communication,why is it important to anchor your presence in a central hub?

Some email users employ ________ to express emotional nuances in casual or informal email messages.

Email hygiene refers to

________ for electronic media include conversations,comments and critiques,orientations,summaries,and narratives.

The ability to update content quickly and easily makes ________ a natural medium when communicators want to get messages out in a hurry.

In business communication,email is often replaced by other tools that provide better support for instant communication and real-time collaboration.

The ________ of an email is important because it helps readers decide whether to read the message or delete it.

What are the characteristics of an effective email subject line?

A community of interest that forms around a specific product is sometimes called a

Advantages of using IM rather than email include

When a summary appears at the beginning of an article or webpage,

Professional Communication in a Digital, social, mobile World

Collaboration, interpersonal Communication, and Business Etiquette

Communication Challenges in a Diverse, global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing and Delivering Business Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, mechanics, and Usage

Filters