Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

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A firm is said to have suffered from the _____ when it preannounces a forthcoming product or service, and experiences a sharp and detrimental drop in sales of current offerings as users wait for the new item.

(Short Answer)
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In the context of network effects, the term "network" refers to either wired or wireless systems that connect computing components.

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What are "network effects"? Define the term and briefly explain the relevance they hold in an economic context.

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Startup firms that find new markets attractive but do not yet have products ready for delivery preannounce efforts causing potential adaptors to delay a purchasing decision until the new effort rolls out.

(True/False)
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eBay dominated worldwide markets for auctions. Yahoo entered the Japanese online auction market just five months before eBay, yet eBay never matched Yahoo's lead and it eventually pulled out of the Japanese market, ceding a multi-billion dollar market to its rival. Why didn't the network effects-derived value from eBay's other markets help it in Japan?

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Which of the following terms is used as an alternative to switching costs?

(Multiple Choice)
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Which of the following products or services is not subject to network effects?

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Firms need a _________for users to download apps and setup payments.

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_____ occur(s) when increasing number of users lower the value of a product or service.

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Network effects are also known as _____ Law or Network ____________.

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Customers who owned Nintendo's 8-bit video game console were unable to play the same games on the firm's new 16-bit Super Nintendo system. There was little incentive for existing Nintendo fans to stick with the firm. In this case, Nintendo's new offering suffered from a lack of:

(Multiple Choice)
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Regional anti-trust authorities may consider product bundling by dominant firms to be anticompetitive.

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_____ are products or services that add additional value to the primary product or service that makes up a network.

(Multiple Choice)
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If a firm's claim in the blue ocean is based on easily _____ resources (like technology features), then holding off rivals will be tougher.

(Short Answer)
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Nokia is a cell phone brand that offers digital cameras as part of its cell phone products. It is now in direct competition with camera brands such as Canon and Sony, and has become the world's largest seller of cameras. This is an example of:

(Multiple Choice)
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Two distinctly separate markets are said to undergo convergence when they:

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An instant-messaging standard is an example of a one-sided market.

(True/False)
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Staying power refers to the:

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Staying power is important for consumers of technology products because investment over time usually greatly exceeds the initial price paid for a product or service

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The natural state of a market where network effects are present is for there to be intense competition between several rivals that come to an equalibrium where their respective market shares are roughly identical.

(True/False)
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