Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World
Exam 1: Setting the Stage: Technology and the Modern Enterprise60 Questions
Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers78 Questions
Exam 3: Zara: Fast Fashion From Savvy Systems68 Questions
Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits96 Questions
Exam 5: Moores Law and More: Fast, Cheap Computing and What This Means for the Manager79 Questions
Exam 6: Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction36 Questions
Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud91 Questions
Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World76 Questions
Exam 9: Social Media, Peer Production, and Web 2.0110 Questions
Exam 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology41 Questions
Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph101 Questions
Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 6.050 Questions
Exam 13: Understanding Software: a Primer for Managers75 Questions
Exam 14: Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts83 Questions
Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage96 Questions
Exam 16: A Managers Guide to the Internet and Telecommunications81 Questions
Exam 17: Information Security: Barbarians at the Gateway and Just About Everywhere Else87 Questions
Exam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity135 Questions
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A firm is said to have suffered from the _____ when it preannounces a forthcoming product or service, and experiences a sharp and detrimental drop in sales of current offerings as users wait for the new item.
(Short Answer)
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In the context of network effects, the term "network" refers to either wired or wireless systems that connect computing components.
(True/False)
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What are "network effects"? Define the term and briefly explain the relevance they hold in an economic context.
(Essay)
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Startup firms that find new markets attractive but do not yet have products ready for delivery preannounce efforts causing potential adaptors to delay a purchasing decision until the new effort rolls out.
(True/False)
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eBay dominated worldwide markets for auctions. Yahoo entered the Japanese online auction market just five months before eBay, yet eBay never matched Yahoo's lead and it eventually pulled out of the Japanese market, ceding a multi-billion dollar market to its rival. Why didn't the network effects-derived value from eBay's other markets help it in Japan?
(Essay)
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Which of the following terms is used as an alternative to switching costs?
(Multiple Choice)
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Which of the following products or services is not subject to network effects?
(Multiple Choice)
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Firms need a _________for users to download apps and setup payments.
(Short Answer)
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_____ occur(s) when increasing number of users lower the value of a product or service.
(Multiple Choice)
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Customers who owned Nintendo's 8-bit video game console were unable to play the same games on the firm's new 16-bit Super Nintendo system. There was little incentive for existing Nintendo fans to stick with the firm. In this case, Nintendo's new offering suffered from a lack of:
(Multiple Choice)
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Regional anti-trust authorities may consider product bundling by dominant firms to be anticompetitive.
(True/False)
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_____ are products or services that add additional value to the primary product or service that makes up a network.
(Multiple Choice)
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If a firm's claim in the blue ocean is based on easily _____ resources (like technology features), then holding off rivals will be tougher.
(Short Answer)
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Nokia is a cell phone brand that offers digital cameras as part of its cell phone products. It is now in direct competition with camera brands such as Canon and Sony, and has become the world's largest seller of cameras. This is an example of:
(Multiple Choice)
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Two distinctly separate markets are said to undergo convergence when they:
(Multiple Choice)
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An instant-messaging standard is an example of a one-sided market.
(True/False)
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Staying power is important for consumers of technology products because investment over time usually greatly exceeds the initial price paid for a product or service
(True/False)
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The natural state of a market where network effects are present is for there to be intense competition between several rivals that come to an equalibrium where their respective market shares are roughly identical.
(True/False)
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