Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

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Almost all networks derive most of their value from a single class of users.

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The higher the value of a user's overall investment, the more they are likely to consider the staying power of any offering before choosing to adopt it.

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A Blue Ocean strategy often works best when combined with operational effectiveness.

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High switching costs serve to weaken the value of network effects as a value asset.

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When developers of complementary products invest, time writing software-and users install, learn, and customize these products-_________are created that enhance the _______ of a given network.

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Which of the following is an example of a measure taken by a firm to encourage the development of complementary goods?

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Explain the nature of competition in markets influenced heavily by network effects.

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A market dominated by a small number of powerful sellers is known as a(n) _____ .

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___________ allows Apple to use iOS as a platform for exercise and personal health measurement.

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_____ is said to occur when one market attempts to conquer a new market by making it a subset, component, or feature of its primary offering.

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Samsung also leveraged _____to make Samsung Pay accepted at more retailers than either Apple Pay or Android Pay.

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Congestion effects often result when a key resource becomes increasingly scarce with the arrivals of more and more users.

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Social proof is defined as the negative influence created when someone finds out that others are doing something.

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The phrase ________________ refers to positive influence created when someone finds out that others are doing something.

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Markets where strong network effects are present often exhibit a winner-take-all or winner-take-most dynamic. What network effects-related advantages can a dominant incumbent enjoy that help it repell rivals, and why is it so difficult for a newcommer to displace the dominant player in these markets?

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With the help of examples explain how firms have used the strategies of alliances and partnerships to try to strengthen and develop network effects.

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