Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

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The phrase _____________________________ refers to a randomized group of experiments used to collect data and compare performance among two options studied.

(Short Answer)
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Amazon's Kindle and Fire businesses are meant to create a channel for media sales as that segment rapidly shifts from atoms to bits.

(True/False)
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What advantage does Amazon get by creating its own branded products?

(Multiple Choice)
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Money owed for products and services purchased on credit to be paid at a later date is known as _____.

(Multiple Choice)
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Third-party products of Amazon are referred to as being part of the _____.

(Short Answer)
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Which of the following is considered one of the three 'pillars' critical to Amazon's business success?

(Multiple Choice)
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_____ Law has allowed Amazon to radically drop the price of Kindle offerings.

(Short Answer)
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Which of the following is true of Amazon?

(Multiple Choice)
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Why would a customer choose the Amazon Workspaces product?

(Multiple Choice)
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Identify the true statement.

(Multiple Choice)
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How does Amazon gain bargaining power over its suppliers?

(Essay)
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Which of the following is not a data factor Amazon considers in delivering packages to customers?

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Dynamic pricing:

(Multiple Choice)
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Amazon has significantly changed the cost-structure of the publishing industry.

(True/False)
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Amazon Echo refers to Amazon's audiobook division, an especially lucrative business because of the company's text-to-speech expertise.

(True/False)
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Amazon's digital publishing ambitions have extended beyond the printed word to include video content and video games.

(True/False)
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Amazon's moves are largely motivated by:

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The Amazon Prime service provides consumers with unlimited two-day shipping and ultimately encourages more purchases from the site, and reinforces Amazon as a first-choice shopping destination for Prime members.

(True/False)
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Which of the following is true of Amazon's warehousing process?

(Multiple Choice)
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______________ refers to the industry practice where the publisher sets the price and the reseller gets a cut (usually around 30 percent in electronic book markets).

(Short Answer)
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