Question 1

If an author uses Amazon as a publisher, his titles will only be available through Kindle.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is the most liquid asset?

Accepted Answer

A)  Plant machinery 
B)  Retail locations 
C)  Goodwill 
D)  Cash 
E)  Office furniture 
A)  Plant machinery 
B)  Retail locations 
C)  Goodwill 
D)  Cash 
E)  Office furniture

Question 3

One of the reasons Amazon has struggled to achieve profitability is because the firm has a negative cash conversion cycle.

Accepted Answer

A) True 
 B)False

Question 4

Many pundits assumed Amazon would fail. Why?

Accepted Answer

A)  the firm was losing money and competing against established, well known, offline brands who were going online. 
B)  Amazon was too short-term focused. 
C)  the firm was based in Seattle, rather than Silicon Valley. 
D)  Amazon sales were not increasing. 
E)  all of the above. 
A)  the firm was losing money and competing against established, well known, offline brands who were going online. 
B)  Amazon was too short-term focused. 
C)  the firm was based in Seattle, rather than Silicon Valley. 
D)  Amazon sales were not increasing. 
E)  all of the above.

Question 5

The phrase inventory turns refers to:

Accepted Answer

A)  the stock of inventory returned to a manufacturer due to poor quality. 
B)  also known as gross-profit margin turnover. 
C)  the number of times an inventory item moves within a warehouse. 
D)  the time it takes a product to be replaced by a newer model or upgraded product. 
E)  the number of times inventory is sold or used during a specific period. 
A)  the stock of inventory returned to a manufacturer due to poor quality. 
B)  also known as gross-profit margin turnover. 
C)  the number of times an inventory item moves within a warehouse. 
D)  the time it takes a product to be replaced by a newer model or upgraded product. 
E)  the number of times inventory is sold or used during a specific period.

Question 6

Briefly explain the success of the Kindle.

Accepted Answer

The success of Kindle is staggering. By

Question 7

Firms that can't generate cash quickly enough are referred to as having _____.

Accepted Answer

A)  liquidity problems 
B)  sagging problems 
C)  high inventory turns 
D)  stock-outs 
E)  vertical integration problems 
A)  liquidity problems 
B)  sagging problems 
C)  high inventory turns 
D)  stock-outs 
E)  vertical integration problems

Question 8

Which of the following is an example of agency pricing?

Accepted Answer

A)  A department store gets a cut on the selling price of a product, which is set by the product's manufacturer. 
B)  A retail store purchases merchandise from a manufacturer and sells the merchandise at whatever prices it wishes to charge. 
C)  The government of a country sets the minimum price for certain agricultural products to cover the costs incurred by the farmers. 
D)  A manufacturer and a retailer work in a collaborative manner to decide the price of the final product. 
E)  The government of a country sets the maximum price for a certain product that retailers cannot exceed. 
A)  A department store gets a cut on the selling price of a product, which is set by the product's manufacturer. 
B)  A retail store purchases merchandise from a manufacturer and sells the merchandise at whatever prices it wishes to charge. 
C)  The government of a country sets the minimum price for certain agricultural products to cover the costs incurred by the farmers. 
D)  A manufacturer and a retailer work in a collaborative manner to decide the price of the final product. 
E)  The government of a country sets the maximum price for a certain product that retailers cannot exceed.

Question 9

Which of the following strategies was followed by Amazon's founder?

Accepted Answer

A)  He focused more on Amazon's quarterly results. 
B)  He postponed profit harvesting. 
C)  He reduced warehousing capacity. 
D)  He consciously ignored cloud computing platforms. 
E)  He built e-commerce operations only for Amazon's customers in the United States. 
A)  He focused more on Amazon's quarterly results. 
B)  He postponed profit harvesting. 
C)  He reduced warehousing capacity. 
D)  He consciously ignored cloud computing platforms. 
E)  He built e-commerce operations only for Amazon's customers in the United States.

Question 10

Amazon Web Services came out of Amazon's desire to make money from the firm's excess computing capacity.

Accepted Answer

A) True 
 B)False

Question 11

The phrase ___________________ refers to the situation where software developers start with a copy of a project's program source code, but modify it, creating a distinct and separate product from the original base.

Accepted Answer

The answer of The phrase ___________________ refers to the situation...

Question 12

Amazon went seven whole years without turning a profit.

Accepted Answer

A) True 
 B)False

Question 13

Amazon doesn't share spending habits of its Prime customers, but many estimates have Prime customers spending _____ as much as non-Prime.

Accepted Answer

The answer of Amazon doesn't share spending habits of its...

Question 14

Which of the following statements is true?

Accepted Answer

A)  The concept of accounts payable is applicable only when a customer buys from a retailer. 
B)  The Amazon Associates program is the second largest affiliate marketing program in the world. 
C)  Amazon does not allow third-party sellers to sell products through its website. 
D)  Amazon has always sold products to customers using middlemen. 
E)  It is not uncommon for a big retailer like Amazon to be able to hold products for a month or longer without having to pay for them. 
A)  The concept of accounts payable is applicable only when a customer buys from a retailer. 
B)  The Amazon Associates program is the second largest affiliate marketing program in the world. 
C)  Amazon does not allow third-party sellers to sell products through its website. 
D)  Amazon has always sold products to customers using middlemen. 
E)  It is not uncommon for a big retailer like Amazon to be able to hold products for a month or longer without having to pay for them.

Question 15

By allowing third parties to make products available through Amazon, the firm strengthens network effects for competitive advantage.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is not a firm that has received an investment from Jeff Bezos?

Accepted Answer

A)  Uber 
B)  Twitter 
C)  BlueOrigin 
D)  The Washington Post 
E)  Bezos has invested in all of the above businesses. 
A)  Uber 
B)  Twitter 
C)  BlueOrigin 
D)  The Washington Post 
E)  Bezos has invested in all of the above businesses.

Question 17

Amazon became the fastest firm in history to reach $100 billion in sales.

Accepted Answer

A) True 
 B)False

Question 18

The new Amazon Go concept store shows how a tech giant could really advance retail. The initial concept shows a store without cashiers and registers, where customers enter by __________.

Accepted Answer

A)  user password 
B)  voice recognition 
C)  facial recognition 
D)  scanning an app 
E)  none of the above 
A)  user password 
B)  voice recognition 
C)  facial recognition 
D)  scanning an app 
E)  none of the above

Question 19

The term __________________________________________________ refers to showing ads for products and services from a site that a user has previously visited.

Accepted Answer

Retargeting (or rema

Question 20

In a set of steps called SLAM (scan, label, apply, manifest), and taking only about 2 minutes, packed boxes are weighed, and the software does an additional check to see if the weight is what's expected.

Accepted Answer

A) True 
 B)False

If an author uses Amazon as a publisher, his titles will only be available through Kindle.

Which of the following is the most liquid asset?

One of the reasons Amazon has struggled to achieve profitability is because the firm has a negative cash conversion cycle.

Many pundits assumed Amazon would fail. Why?

The phrase inventory turns refers to:

Briefly explain the success of the Kindle.

Firms that can't generate cash quickly enough are referred to as having _____.

Which of the following is an example of agency pricing?

Which of the following strategies was followed by Amazon's founder?

Amazon Web Services came out of Amazon's desire to make money from the firm's excess computing capacity.

The phrase ___________________ refers to the situation where software developers start with a copy of a project's program source code, but modify it, creating a distinct and separate product from the original base.

Amazon went seven whole years without turning a profit.

Amazon doesn't share spending habits of its Prime customers, but many estimates have Prime customers spending _____ as much as non-Prime.

Which of the following statements is true?

By allowing third parties to make products available through Amazon, the firm strengthens network effects for competitive advantage.

Which of the following is not a firm that has received an investment from Jeff Bezos?

Amazon became the fastest firm in history to reach $100 billion in sales.

The new Amazon Go concept store shows how a tech giant could really advance retail. The initial concept shows a store without cashiers and registers, where customers enter by __________.

The term __________________________________________________ refers to showing ads for products and services from a site that a user has previously visited.

In a set of steps called SLAM (scan, label, apply, manifest), and taking only about 2 minutes, packed boxes are weighed, and the software does an additional check to see if the weight is what's expected.

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Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

If an author uses Amazon as a publisher, his titles will only be available through Kindle.

Which of the following is the most liquid asset?

One of the reasons Amazon has struggled to achieve profitability is because the firm has a negative cash conversion cycle.

Many pundits assumed Amazon would fail. Why?

The phrase inventory turns refers to:

Briefly explain the success of the Kindle.

Firms that can't generate cash quickly enough are referred to as having _____.

Which of the following is an example of agency pricing?

Which of the following strategies was followed by Amazon's founder?

Amazon Web Services came out of Amazon's desire to make money from the firm's excess computing capacity.

The phrase ___________________ refers to the situation where software developers start with a copy of a project's program source code, but modify it, creating a distinct and separate product from the original base.

Amazon went seven whole years without turning a profit.

Amazon doesn't share spending habits of its Prime customers, but many estimates have Prime customers spending _____ as much as non-Prime.

Which of the following statements is true?

By allowing third parties to make products available through Amazon, the firm strengthens network effects for competitive advantage.

Which of the following is not a firm that has received an investment from Jeff Bezos?

Amazon became the fastest firm in history to reach $100 billion in sales.

The new Amazon Go concept store shows how a tech giant could really advance retail. The initial concept shows a store without cashiers and registers, where customers enter by __________.

The term __________________________________________________ refers to showing ads for products and services from a site that a user has previously visited.

In a set of steps called SLAM (scan, label, apply, manifest), and taking only about 2 minutes, packed boxes are weighed, and the software does an additional check to see if the weight is what's expected.

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 6.0

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

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