Exam 9: Managing Strategy

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In the Boston Consulting Group (BCG) matrix, a business unit that has a low anticipated growth rate but a high market share is known as a ________.

(Multiple Choice)
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After the SWOT analysis is complete, managers are ready to ________.

(Multiple Choice)
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Stars, one of the four business groups in the BCG matrix, are characterized by low growth and high market share.

(True/False)
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Computer peripherals provider Ascent plans to enter a new market in another country. Which one of the following represents a threat for Ascent?

(Multiple Choice)
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Strategic management is not important for non-profit organizations because their focus is on providing a needed service, not on making a profit.

(True/False)
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Tom's Welding has been supplying frames to the mobile home industry for many years. His business has remained steady despite the entry of other firms into the industry. Tom's is likely pursuing a ________ strategy.

(Multiple Choice)
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A ________ strategy is when an organization expands the number of markets served or the products offered.

(Multiple Choice)
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Exceptional or unique organizational resources are known as core capabilities.

(True/False)
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Brutus' Fried Chicken patented the recipe for the spices used in the coating of the chicken. The patent protection lasts for 17 years. Brutus' Fried Chicken will view this patent protection as a(n) ________.

(Multiple Choice)
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The final step in the strategic management process is implementing the objectives.

(True/False)
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Establishing a competitive advantage is important but insufficient. To be successful in the long term, firms must maintain that advantage.

(True/False)
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Top-level managers are responsible for ________ strategies.

(Multiple Choice)
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Joe's Hardware bought Moe's hardware on the other side of town. This is an example of ________.

(Multiple Choice)
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Managers should "milk" cash cows for as much as they can, limit any new investment in them, and use the large amounts of cash generated to invest in ________ and ________.

(Multiple Choice)
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A strategy defines how a company is going to make money.

(True/False)
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When conducting a SWOT analysis, threats are activities the organization doesn't do well or resources it needs but doesn't possess.

(True/False)
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The main reason strategic management is important is ________.

(Multiple Choice)
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In the BCG matrix, a ________ has a low anticipated growth rate and a low market share.

(Multiple Choice)
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Discuss the corporate portfolio matrix and the Boston Consulting Group (BCG) matrix.

(Essay)
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How can an organization develop strategic flexibility?

(Multiple Choice)
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