Exam 8: Create the Product

Which of the following is an example of a good?

In business-to-business products,what is the difference between capital equipment and accessory equipment?

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

Commercialization comes in the middle of the new-product development process.

Explain why marketers need to understand views of consumers in dealing with the compatibility and complexity of innovations.

Marissa arrived early for her job interview.She was very excited about the opportunity to interview for a prestigious position.As she got out of the car,she got a run in her pantyhose.She was pleased to see a convenience store down the road and went there to purchase a replacement pair of pantyhose.For Marissa,the pantyhose are an example of a(n)________.

Microsoft launched a massive $500 million marketing campaign when it introduced the Xbox,promoting the new product through in-store merchandising,retailer incentives,events,and sponsorships,in addition to traditional advertising.What stage of the consumers' adoption of a new product was Microsoft most trying to influence? Support your answer.

Marketers would be most likely to use a focus group in which stage of new product development?

________ is the degree to which a consumer perceives that a new product provides superior benefits.

An Internet company provides other businesses operating on the Internet with various kinds of help handling distribution bottlenecks,including managing tariffs and exchange rates for international shipping.This company provides a(n)________.

Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious.

One of the advantages of test marketing is ________.

Consumers' perception of relative advantage would help determine the success of a new magazine targeted to girls between the ages of 14 and 17.

Prior to the development of the cardiac stent,surgeons used balloons to clear obstructed heart vessels,but there was no way to ensure the vessels would stay open.The stent is a tiny metal scaffold that props open the formerly obstructed blood vessel and keeps it from becoming obstructed again.Surgeons who use the stent had to engage in a great deal of learning to understand its use and its value in patient care.There was nothing like the stent on the market when it first appeared.The cardiac stent is an example of a ________.

In the new-product development process,a description of the features a product will have and the benefits those features will provide a customer is called a ________.

For an amusement park,concession food trailers,the parking lot,the first-aid building,and the building where the park's daily receipts are tallied are all examples of ________.

In terms of the five characteristics of innovations that affect the rate of adoption,the digital camera would most clearly have a higher degree of ________ than flavored bottled water.

________ are typically lower in social class than other adopter categories and are bound by tradition.

Compare and contrast the three types of convenience products.

A(n)________ is defined as a good,service,idea,or some combination of these that satisfies consumer or business customer needs through the exchange process.