Exam 8: Create the Product

In which stage of the consumer's adoption of a new product does the purchase actually take place?

________ is the category of business-to-business products that refers to the products an organization uses in its daily operations.

Product adoption is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

________ are a form of product that are essentially intangible.

Explain why consumers may not "sweat the details" when they choose among nondurable goods but have a higher level of involvement when they choose among durable goods.

Explain durable and nondurable goods.Give an example of each.

The Federal Trade Commission says that a product must be entirely new or changed significantly to be called new and that a product may be called new for only ________ months.

Laggards tend to be in a higher social class than consumers in other adopter categories.

Customers usually know a good deal about ________ and are loyal to specific brands.

Which of the following is the best example of a durable good?

What must marketers do during the marketing strategy development phase of the new-product development process?

During the technical development phase of the new product development process,a physical version of the product is developed;it is called a ________.

Consumers must engage in a great amount of learning to use a ________ because no similar product has ever been on the market.

Marketers estimate ________ when they determine whether anyone is likely to buy a new product.

Explain impulse products.Identify two challenges marketers may have regarding impulse products.

A fast-food chain wanted to add a new product to its breakfast menu.The company considered a pancake shaped like a muffin.The problem was determining how a customer would add syrup to the pancake while eating and driving.Fortunately,one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated.Explain the phase of new-product development that occurred during this process with the chain and its supplier? Support your rationale.

During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?

The more innovative a new product is,the more quickly it will spread throughout a population.

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

In the product concept development and screening phase of new-product development,insights gleaned from Facebook are useful,but won't replace a formal focus group.