Exam 8: Create the Product

The vehicle jack and other hand tools carried by a truck driver are examples of which type of business product?

A ________ is a modification to an existing product.

In the business market,products of the fishing and agricultural industries purchased to use in a finished product are examples of ________.

In the ________ phase of new-product development,marketers use a variety of sources to come up with a potentially new product that would benefit customers and be compatible with the company mission.

A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively.They came up with an idea for a pair of blurry goggles.They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated.The first crude pair of blurry goggles developed by the entrepreneurs to show to prospective customers was ________.

Which of the following is NOT identified as one of the five characteristics of innovations that affect the rate of adoption?

In business-to-business e-commerce,consumers can use ________ to shop more efficiently.These programs find sites selling a particular product and may also provide information on competitors' prices.

Which of the following statements about durable goods is true?

Which type of product is a basic or necessary item that is available almost everywhere?

Simulated test marketing can help a company determine where in a store a product should be placed to maximize sales.

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting,which eclipsed the Duncan Hines product introduction.This act illustrates ________.

When we need a(n)________,price and product quality may be irrelevant to our purchase decision.

Burger King developed a new french fry to compete with McDonald's fry--considered the world's best.Burger King's specifications included that the crunch would last for seven or more chews.The product failed because consumers did not like the fry as much as McDonald's fry.Burger King did not ________ the idea for both technical and commercial value.

The business analysis for a new product begins with ________.

Bonneville Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?

Generally,products are either ________ or ________.

________ is the degree to which consumers find a new product or its use difficult to understand.

A(n)________ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort.

How are processed materials different from raw materials?

Introducing a new product into the market is called ________.