Exam 8: Create the Product

Marketers classify products based on where and how consumers buy the products.

Diffusion refers to ________.

The built-in,fold-down child seats such as those found in Chrysler minivans are an example of a ________.

How do marketers define innovation?

A(n)________ is a good or service for which consumers will spend time and effort gathering information on price,product attributes,and product quality.

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting,which eclipsed the Duncan Hines product introduction.General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.

Which of the following is the best example of a nondurable good?

It's usually easier to convince customers to adopt a continuous innovation than a discontinuous innovation.

The first phase of the new-product development process is ________.

The need to apply for a patent would most likely arise during which phase of new product development?

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising,personal selling,and other marketing efforts.

The last stage in the product adoption process is ________.

What are prototypes? During which phase of the new-product development process would a company develop prototypes?

One of the reasons given for the success of reality television shows is that the shows appeal to a cultural bias that real-life drama is preferable to fiction.Americans desire adventure and escapism that offered them the opportunity for participation but do not require it.In terms of the five characteristics of innovations that affect the rate of adoption,reality television shows have a high degree of ________ .

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer.

A product has three distinct layers.The most basic level is the ________,which consists of all the benefits the product will provide for consumers or business customers.

Once managers of The Grecian Urn have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

The ________ is the actual product such as a refrigerator plus delivery,installation,financing,and warranty.

MRO products are goods that businesses use for ________.

At a retail store,the display racks on which clothes are hung,the shelving,and the cash registers are all examples of ________.