Exam 8: Create the Product

Traffic in major metropolitan areas is too often brought to a standstill because accident investigators must painstakingly measure skid marks and other evidence to determine culpability.After a police chief missed an important meeting because of a wreck investigation,he was pleased to find an article about a company that markets a new high-tech crash investigation system that shortens the time required for these investigations by 40 percent.In which stage of the adoption process is the police chief?

Change happens quickly when a process reaches the moment of critical mass,which is called the ________.

From a marketing standpoint,a new product is anything that customers perceive as new and different.

In the ________ of the new-product development phase,marketers estimate the technical and the commercial success of an idea for a new product.

What might a firm measure in order to examine its level of innovation?

A(n)________ is a purchase made on the spur of the moment without any planning or search effort.

Tony wanted to buy a pair of binoculars but not just any brand.He wanted to buy a pair of Steiner Nighthunters,just like the pair he had learned about in his newest copy of Peter's Hunt Magazine.He had to visit five different sporting goods stores before he found this brand.For Tony,the Steiner Nighthunter is an example of a(n)________.

Test marketing is an inexpensive way to predict whether a new product will be a success.

The addition of sugar-free canned fruits to Del Monte's line of canned fruits and vegetables is an example of a discontinuous innovation.

What are the phases involved in the development of a new product?