Exam 8: Create the Product

Marketers may conduct a massive advertising campaign,called a ________,to educate consumers about a new product.

A knockoff is a ________.

Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavored soda,is an example of a ________.

A website is full of games,activities,music,and stories that appeal to children of all ages.Before a parent commits to paying the annual membership fee to gain access to the site,she can register for one free month of use.By accepting the free month's usage,potential adopters move into the ________ stage.

The purchase of a specialty product typically involves extended problem solving for the consumer.

Marketers classify convenience products as ________.

A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

The first step in the product adoption process is to create interest.

Which of the following adjectives best describes a product that would be classified as a good?

Heavy equipment,which includes items such as buildings and robotics,is also referred to as ________.

________ include convenience products,shopping products,specialty products,and unsought products.

We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement.

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

Why is reselling the customer an important part of the confirmation after the adoption of an innovation?

________ is the extent to which a new product is consistent with existing cultural values,customs,and practices.

The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

The state of Missouri is a product that can be promoted as a great place to locate a new business.

The development of a new television shows using the same format as an existing series is an example of a dynamically continuous innovation.

White Wave Inc. ,the maker of Silk soy milk,gave away free samples of its product to get consumers to try the first refrigerated soy milk sold in America.What stage of the consumers' adoption of a new product was White Wave Inc.trying to influence? Support your answer.