Exam 8: Create the Product

________ are manufactured goods or subassemblies of finished items that organizations need to complete their own products.

________ is how visible a new product and its benefits are to others who might adopt it.

The last stage in the new-product development process is ________.

A product has three distinct layers.The second layer is the ________,which is the physical good or delivered service.

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth,consumers still had some learning to do in order to make good use of the new brushing technique.The electric toothbrush is an example of a ________.

For a veterinarian's office,the paper used to print payment receipts is an example of a(n)________.

Harrah's built a large casino in the St.Louis area.In terms of business-to-business products,the structure that houses Harrah's casino is a(n)________.

Unlike innovators,early adopters ________.

________ occurred when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market.

What are the disadvantages and advantages associated with test marketing?

Once a new product or service passes the business analysis phase,it moves into what phase?

Business analysis for a new product begins with assessing how the new product will fit the firm's total product mix.

Marketers classify innovations based on their ________.

Why would a company create a knockoff of another product?

In the product concept development and screening phase of new-product development,successes generally occur much more frequently than failures.

For the business market,a multipurpose absorbent used to clean up any type of spills would be an example of a(n)________.

Marketers classify innovations into three categories based on their degree of newness.Explain these categories,identifying the role the consumer has in each.

What category of consumer adopters would purchase a product when the product is no longer considered to be risky? Explain your answer.

The ________ for a guest paying for a night's stay at a hotel is the use of a bed,bathroom,towels,dresser,light,and closet.

We consume ________ in the short term rather than the long term.